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Oliver's Market

From EverybodyWiki Bios & Wiki


Oliver's Market
Private
ISIN🆔
IndustryRetail (Grocery)
Founded 📆November 7, 1988 in Cotati, California
Founder 👔Steve Maass
Headquarters 🏙️Santa Rosa, California
Number of locations
4
Area served 🗺️
Sonoma County
Products 📟 Grocery
Members
Number of employees
1100
🌐 Websitehttps://www.oliversmarket.com
📇 Address
📞 telephone

Oliver's Market is an employee-owned independent grocery store chain operating in Sonoma County, California. It is headquartered in Santa Rosa, California. As of May 18, 2016, the company operates four locations.

Oliver's Market became employee-owned and a social purpose corporation in 2017.[1][2]

History[edit]

The first store was opened in Cotati, California on November 7, 1988 by Steve Maass[3], who brought background as an owner of several roadside stands selling fresh produce directly to customers. His wife’s illness required the more comprehensive insurance offered by a small business at the time, and the store and its team were the minimum size needed to qualify. Sales grew steadily and opportunities arose for expansion. Over the years, Oliver’s has grown to include four stores and a business office and warehouse. [4]

Oliver’s has developed strong customer support in Sonoma County and earned national recognition for its success as a grocer focused on locally produced products and offering a ‘crossover’ format of both conventional and natural foods.

Founder Steve Maass in front of the Oliver's Market Windsor store
Founder Steve Maass in front of the Oliver's Market Windsor store

Locations[edit]

Efforts[edit]

Local Focus[edit]

Oliver’s began promoting their focus on Local food and beverage producers early in the store’s history, as they saw the opportunity to promote the world class food products, wine, beer, cider, and other beverages produced nearby. In contrast to other grocers who define local as statewide or in a radius, Oliver’s Market defines it as being from Sonoma County. The company’s four stores are all in Sonoma County and a quarter of sales come from products grown, produced or raised in Sonoma County.

Oliver’s joined GoLocal Sonoma County as a founding member in 2009 and in 2010 commissioned their first economic study defining the impacts of shopping for local products at a locally owned business. Oliver’s carries over 6,000 locally produced products from over 350 companies, which account for more than 25% of sales annually.[5]

Employee Ownership & Social Purpose Corporation[edit]

Oliver's became a Social Purpose Corporation (SPC) in 2017 when Oliver's founder and president Steve Maass opted to concurrently make this change and establish an Employee Stock Ownership Plan (ESOP). These changes were made to preserve Oliver’s independence for years to come and reward the employees who have worked to build and sustain the company.

Filing with the state of California as a Social Purpose Corporation did not pose a huge cultural shift for the company, because the stated goals have been key pieces of Oliver’s culture since the first store was opened in November 1988. In summary, the Articles of Incorporation state that Oliver’s is committed to serving “our employees, suppliers, and customers…as well as the Sonoma County community, including its people, businesses, agriculture, and environment.”

As a Social Purpose Corporation, Oliver’s is required to complete and post an Annual Report. The goal for the initial 2018 Annual Report is to present the company’s achievements and advancements related to its Social Purpose Corporation tenets, and use these accomplishments as a baseline for new 2019 goals related to these areas.[6]

Sustainability[edit]

Sonoma County's First Green Certified Grocer[edit]

In 2011, Oliver’s Market became Sonoma County’s first certified Green grocery store, with the Business Office, Cotati store and Montecito store completing the program. (Stony Point added in 2014; Windsor in 2016).[7]

Oliver’s Market is certified as a Green Business through the California Green Business Network[8]. Since 2019, Oliver’s has employed a full-time Sustainability Coordinator who works to continuously reduce the company’s environmental impact through waste reduction, improving energy efficiency and sourcing, reducing water use, waste diversion, increased recycling, and training and education.

Food Waste-to-Farms Program[edit]

Since 2008, Spoiled or undesirable produce is set out for local farmers to pick up and use for animal feed. Over 300 pounds of produce is diverted from compost to local farms daily at each store.[9]

Oliver's Market Community Card[edit]

Oliver's Market uses e-Scrip to raise money for local Non-profits by donating a percentage of the transaction to the customer's non-profit of choice.[10] In 2019, over $300,000 was donated to 500+ charities.[11]

Awards[edit]

National Awards
Institution or Publication Award Category Year(s) Won
Specialty Food Association Outstanding Retailers N/A 2005, 2013[4]
Progressive Grocer Outstanding Independent Multi-Store 2017[4]
Progressive Grocer Outstanding Independent Award for Local Focus Multi-Store 2019[5]
Progressive Grocer Outstanding Independents Social Purpose 2020[12]
Local Awards
Instituition or Publication Award Category Year(s) Won
North Bay Bohemian Best Grocery Store Everyday 2000, 2001, 2002[13], 2003, 2004, 2005, 2006, 2007,2008[14], 2009, 2010[15], 2011[16], 2012, 2013[17], 2014[18], 2015[19], 2016[20], 2017[21], 2018[22], 2019[23], 2020[24]
North Bay Business Journal Best Places to Work N/A 2016[25], 2017[26], 2018[27], 2019[28], 2020[29]
The Press Democrat Best of Sonoma County Best Butcher 2017[30], 2018[31], 2019, 2020[32]
The Press Democrat Best of Sonoma County Best Deli 2017[30], 2018[31], 2019
The Press Democrat Best of Sonoma County Best Local Grocery Store 2017[33], 2018[31], 2019, 2020[32]
The Press Democrat Best of Sonoma County Best Place to Buy Local Produce 2015[34], 2016, 2017[35], 2018[31], 2019
The Press Democrat Best of Sonoma County Best Place to Buy Wine 2017[30]
Down Syndrome Association North Bay Inclusive Employer Award N/A 2017[36]

References[edit]

  1. ↑ "Oliver's Market Adopts ESOP". Progressive Grocer. Retrieved 2021-06-02.
  2. ↑ "Oliver's Market Reaffirms Its Focus On Community With Launch Of ESOP". Shelby Report. 2017-07-28. Retrieved 2021-06-02.
  3. ↑ "Our Story". Oliver's Markets. Retrieved 2021-06-04.
  4. ↑ 4.0 4.1 4.2 "Outstanding Retailers of 2013: Oliver's Market | News". www.specialtyfood.com. Retrieved 2021-06-04.
  5. ↑ 5.0 5.1 "2019 Outstanding Independents, Local Focus: Oliver's Market, Santa Rosa CA". Progressive Grocer. Retrieved 2021-06-04.
  6. ↑ "Oliver's Market Social Purpose Corporation Annual Report". Sonoma County Gazette. 2019-07-08. Retrieved 2021-08-31.
  7. ↑ "Sustainability at Oliver's Market". Oliver's Markets. Retrieved 2021-08-31.
  8. ↑ "GreenBiz - Find Business". greenbiztracker.org. Retrieved 2021-08-31.
  9. ↑ "Ultimate Upcycling". Edible Marin & Wine Country. Retrieved 2021-06-02.
  10. ↑ "eScrip - Where To Earn". www.escrip.com. Retrieved 2021-06-02.
  11. ↑ "Find out why these 114 local firms are Best Places to Work". The North Bay Business Journal. 2020-09-21. Retrieved 2021-06-04.
  12. ↑ "2020 Outstanding Independents, Social Purpose: Charley Family Shop'n Save and Oliver's Market". Progressive Grocer. Retrieved 2021-06-04.
  13. ↑ "Best Everyday Stuff". Bohemian | Sonoma & Napa Counties. 2002-03-21. Retrieved 2021-06-02.
  14. ↑ "Bohemian Best of Everyday 2008 Reader's Choice". Bohemian | Sonoma & Napa Counties. 2008-03-19. Retrieved 2021-06-02.
  15. ↑ "Everyday: Reader's Picks". Bohemian | Sonoma & Napa Counties. 2010-03-17. Retrieved 2021-06-02.
  16. ↑ "Everyday". Bohemian | Sonoma & Napa Counties. 2011-03-23. Retrieved 2021-06-02.
  17. ↑ "Best Of 2013: Everyday". Bohemian | Sonoma & Napa Counties. 2013-03-20. Retrieved 2021-06-02.
  18. ↑ "Readers Picks: Everyday". Bohemian | Sonoma & Napa Counties. 2014-03-19. Retrieved 2021-06-02.
  19. ↑ "Everyday: Readers Lists". Bohemian | Sonoma & Napa Counties. 2015-03-18. Retrieved 2021-06-02.
  20. ↑ "Readers Picks: Everyday". Bohemian | Sonoma & Napa Counties. 2016-03-16. Retrieved 2021-06-02.
  21. ↑ "Readers Picks: Everyday". Bohemian | Sonoma & Napa Counties. 2017-03-22. Retrieved 2021-06-02.
  22. ↑ "Readers Picks: Everyday". Bohemian | Sonoma & Napa Counties. 2018-03-20. Retrieved 2021-06-02.
  23. ↑ "Readers Picks: Everyday". Bohemian | Sonoma & Napa Counties. 2019-03-19. Retrieved 2021-06-02.
  24. ↑ "Best of the North Bay 2021: Everyday". Bohemian | Sonoma & Napa Counties. 2021-03-24. Retrieved 2021-06-02.
  25. ↑ "Welcome to the 2016 Best Places to Work". The North Bay Business Journal. 2016-09-19. Retrieved 2021-06-02.
  26. ↑ "100 Best Places to Work in the North Bay". The North Bay Business Journal. 2017-08-21. Retrieved 2021-06-02.
  27. ↑ "Why North Bay employees gave these 100 companies top marks". The North Bay Business Journal. 2018-09-24. Retrieved 2021-06-02.
  28. ↑ "Why North Bay employees gave these 109 companies top marks". The North Bay Business Journal. 2019-09-16. Retrieved 2021-06-02.
  29. ↑ "Find out which firms are this year's Best Places to Work in the North Bay". The North Bay Business Journal. 2020-08-18. Retrieved 2021-06-02.
  30. ↑ 30.0 30.1 30.2 "Best 2017 Food and Drink". Santa Rosa Press Democrat. 2016-05-05. Retrieved 2021-06-02.
  31. ↑ 31.0 31.1 31.2 31.3 "Best of Sonoma County 2018". Santa Rosa Press Democrat. 2018-05-15. Retrieved 2021-06-02.
  32. ↑ 32.0 32.1 "2020's 'Best Of' Sonoma County Award winners". Santa Rosa Press Democrat. 2020-12-14. Retrieved 2021-06-02.
  33. ↑ "Best of Sonoma County 2016". Santa Rosa Press Democrat. 2016-05-06. Retrieved 2021-06-02.
  34. ↑ "Best of Sonoma County 2015 Complete". Santa Rosa Press Democrat. 2015-04-29. Retrieved 2021-06-02.
  35. ↑ "Best of Sonoma County So Sonoma 2017". Santa Rosa Press Democrat. 2016-06-17. Retrieved 2021-06-02.
  36. ↑ "Oliver's Wins Inclusive Employer Award from DSANB". GO LOCAL. Retrieved 2021-06-02.

External Links[edit]


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