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PRETTYBIRD (Production Company)

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PRETTYBIRD
IndustryProduction Company
Founded 📆
Founder 👔Kerstin Emhoff and Paul Hunter
Headquarters 🏙️,
Los Angeles, London
Area served 🗺️
Members
Number of employees
Website[1]
address
telephone

PRETTYBIRD is a production company founded in 2008 by producer Kerstin Emhoff and director Paul Hunter. The company produces a range of content, including branded entertainment, music, and short / long form film and television projects. PRETTYBIRD was awarded ‘Production Company of the Year’ by Creativity magazine in 2015.[1]

A sampling of PRETTYBIRD’s recent work includes Paul Hunter’s upcoming series Vital Signs, starring Dr. Dre in a dark, semi-autobiographical drama which will be one of Apple Inc.’s first original television series; [2] Lady Gaga's David Bowie Tribute from the 2016 Grammy Awards; Netflix’s EDM rave film XOXO (2016 film) starring Sarah Hyland; and Beyoncé’s Formation (song), which won the 2016 MTV Video of the Year Award, the 2017 Cannes Lions Grand Prix for Music Entertainment, and a 2017 Grammy Award for Best Music Video.

Brand Content[edit]

PRETTYBIRD has produced advertising campaigns for many brands, including Nike, Adidas, T-Mobile, Gap, Chipotle, Google, Johnnie Walker, Absolut, AXE, Volkswagen, Cadillac, Burger King, and Microsoft, to name a few.

Music Content[edit]

PRETTYBIRD’s music content division has produced music videos for artists across all genres, including Beyoncé, Jack White, Jay-Z, Coldplay, Rihanna, Pharrell and Bjork, to name a few.

Melina Matsoukas was the first director to win a Grand Prix at the Inaugural Cannes Lions for Entertainment Music Awards for her video for Beyoncé’s Formation (song).[3]The music video went on to sweep the VMAs by winning in all six categories for which it was nominated, including Video of the Year. It also took home a Grammy Award and a Gold CLIO Awards Music award.

Vania Heymann and co-director Gal Muggia’s 2016 “Up&Up,” was – due in large to its VFX – dubbed by singer Chris Martin to be the best music video Coldplay has ever made. [4] The Grammy Award-nominated viral video, which boasts over one hundred and thirty-two million YouTube views to date[5], went on to win several awards, including an MTV Video Music Award for Best Visual Effects, [6] a UKMVA, [7] a gold CICLOPE, two LIAs, a Webby, two Andy Awards, a BMVA award, two One Show pencils, an AICP award, and two silver Cannes Lions (Entertainment for Music and Film Craft).

Live / Experiential[edit]

PRETTYBIRD teamed with Intel and music icon Lady Gaga to present a tech-filled live performance at this year’s GRAMMYS. PRETTYBIRD collaborators XO and filmmaker Ruth Hogben designed and choreographed a moving tribute to performer David Bowie using Intel’s proprietary technology – all of which was broadcast live.[8]

For Xbox Entertainment Studios, Daniels created the interactive short film “Possibilia.” Working with the interactive company and tech collaborator, Eko (formerly known as Interlude), the film explores the outcome of a couple’s break-up with the screen fracturing into 16 concurrent storylines that the user can seamlessly choose between. The film premiered in a special public presentation at the Tribeca Film Festival in 2014, was selected as part of the Sundance New Frontiers program and [AFI Fest] in 2015, and was later released in 2016 to users online.[9]

PRETTYBIRD directors Ian Schwartz and fourclops teamed with Wieden+Kennedy to create Portugal. The Man’s interactive music video for "Feel It Still.” The clip encourages viewers to click on various Easter eggs throughout the video, which then collect in a toolkit on their screen. When a viewer goes to the toolkit, they can click through their various eggs to perform numerous actions such as donating to the ACLU, reading about global warming dislocation, and attain information on how to contact representatives in Congress.

Special Projects[edit]

PRETTYBIRD teamed up with Goodby Silverstein & Partners to deliver “The Unacceptable Acceptance Letters,” a campaign targeting college-bound high school seniors, encouraging them to consider their prospective schools’ sexual assault records before accepting admissions offers. The campaign began with a print ad that ran in the Harvard Crimson: a fake acceptance letter from a university admissions director who promises “lifelong friends and memories here on campus,” including “being raped by someone you thought you could trust.”[10]

Documentary[edit]

PRETTYBIRD has a history in documentary filmmaking though its partnership with UK documentarians, Passion Pictures, yielding a string of films including the Emmy Award nominated, Sergio; the Academy Awards shortlisted The Tillman Story; Manhunt, the definitive documentary on the ten-year hunt for Bin Laden, which won the 2013 Emmy Award for Outstanding Documentary; We are the Giant, which premiered at the 2014 Sundance Film Festival; and We Are X, the incredible true story of Japan’s biggest metal band, which played both the Sundance and SXSW film festivals in 2016, and premiered theatrically in major cities worldwide.

PRETTYBIRD partnered with NBA star Baron Davis to produce his documentary directing debut in The Drew: No Excuse, Just Produce, an homage to the Watts community basketball league where Baron himself first played. The film debuted at the Los Angeles Film Festival in 2015 and later picked up by Showtime.

Awards[edit]

  • Production Company of the Year 2015 Creativity
  • Production Company A-List 2017 Creativity
  • One Show Cultural Driver Award
  • 2017 Cannes Lions Grand Prix for Music Entertainment

References[edit]

  1. http://adage.com/article/advertising/prettybird-creativity-s-2015-production-company-year/300536/. Missing or empty |title= (help)
  2. http://www.hollywoodreporter.com/live-feed/dr-dre-filming-apples-first-864502. Missing or empty |title= (help)
  3. http://creativity-online.com/work/beyonce-formation/47941. Missing or empty |title= (help)
  4. https://www.fromthegrapevine.com/arts/coldplay-chris-martin-calls-up-and-up-best-music-video-vania-heymann. Missing or empty |title= (help)
  5. https://www.youtube.com/watch?v=BPNTC7uZYrI. Missing or empty |title= (help)
  6. http://coldplay.com/upup-wins-vma-award/. Missing or empty |title= (help)
  7. (PDF) http://www.ukmva.com/user/docs/MVAs2016_Winners_PR.pdf. Missing or empty |title= (help)
  8. https://www.rollingstone.com/music/news/lady-gaga-delivers-astonishing-david-bowie-grammy-tribute-medley-20160215. Missing or empty |title= (help)
  9. http://www.newyorker.com/magazine/2017/01/30/alternate-endings. Missing or empty |title= (help)
  10. http://www.businessinsider.com/an-ad-campaign-used-mock-acceptance-letters-to-talk-about-sexual-assault-2016-4. Missing or empty |title= (help)

External links[edit]


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