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Rob Lipsett

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Rob Lipsett
File:RobLipsettMainSocialMediaPicture.jpgRobLipsettMainSocialMediaPicture.jpg RobLipsettMainSocialMediaPicture.jpg
BornJanuary 17, 1992
💼 Occupation
YouTube Vlogger, Fitness Entrepreneur, Social Media Influencer
📆 Years active  2014-Present
🏡 Home townDublin Ireland
🌐 Websitehttp://roblipsett.com/
🥚 TwitterTwitter=
label65 = 👍 Facebook

Rob Lipsett (born January 17, 1992) is an Irish internet celebrity, fitness entrepreneur and amateur body-builder.[1] Initially gaining fame through his YouTube fitness channel, Lipsett has gone on to found Lipsett Fitness, an online personal training platform. He was also a star in the third season of the U.K. reality television show, Love Island, becoming the first ever Irish contestant on the show.[2] As of 2018, Lipsett has over 950,000 followers across his social media platforms and he has over 39,000,000 views on his YouTube channel alone.[3] Lipsett was ranked by the Independent in 2017 to be Ireland's 3rd biggest social media influencer based on combined social media reach.[4]

Early life[edit]

Rob Lipsett was born in January 17, 1992 in Dublin, Ireland as the youngest of four children, having three older sisters. He attended Clongowes Wood College (2005-2011).[5] Lipsett attended the Dublin Institute of Technology (2012-2015),[5] before dropping out to pursue a career as a personal trainer and online fitness personality.[6] Lipsett played rugby at a high level whilst attending school, his team winning the Leinster Senior Cup as a school-boys rugby team.[7] Lipsett has stated that it was this which gave him his introduction into training and nutrition, a base for his future fame as a fitness social media influencer.[7][8]

Entertainment[edit]

YouTube[edit]

After dropping out of the Dublin Institute of Technology, Rob Lipsett sought to expand his online personal training brand by creating a YouTube channel and posting his first video on the 1st of September in 2014, entitled "Rob Lipsett - Full Day Of Eating | Lifting | Daily Life" which went on to receive over 40,000 views.[9][10] The channel initially began as a exclusively fitness based channel but has since diversified to focus on travel, eating challenges, and lifestyle videos, incorporated into the channels initial fitness focus.[10]

Classified as a Lifestyle/Fitness Channel, the channels video "10,000 Calorie Challenge | EPIC Cheat Day" posted October 11, 2016, was the first to get over a million views, with 2 million views as of September 2018[3] and was the first to be featured in the YouTube trending page.[11] The video was also featured in the Independent.co.uk article, "10,000 CALORIE CHALLENGE: The YouTubers Eating Piles Of Food To Impress Their Fans".[12]

The channel has a combined over 39,000,000 views and over 400,000 subscribers as of October 2018. The channels most viewed video "20,000 CALORIE CHALLENGE | EPIC Cheat Day | Man VS Food" has over six million views.[3][10]

Instagram[edit]

Rob Lipsett created his Instagram account in 2014 with slightly over 4,000 followers at the years end. His Instagram has since grown to over 470,000 followers as of October 2018, with his fastest period of follower growth occurring between March and June 2017 where he gained 120,000 followers in the three month period.[13] Lipsett is credited to be the most followed male Irish pure social media star and has been considered to be one of Ireland's biggest micro-celebrities, being ranked number 13 in terms of Ireland's most influential social media stars under the 2018 The SERMO Influencer Index.[14][15]

Love Island[edit]

Lipsett took part in the third season of the U.K. reality television show, Love Island. Lipsett entered the season as a late entrant on Day 26 but soon left the show on Day 28 in 18th place.[16] Notably along with fellow contestant Shannen Reilly McGrath, Lipsett was one of the first ever Irish contestants on the show.[2]

Upon leaving the show Lipsett was linked to fellow Irish contestant Shannen Reilly McGrath by numerous tabloids[2][17] on the back of an Instagram post by Lipsett of the two with the caption;

"I may be leaving #LoveIsland but your boy ain't leaving empty handed"[18]

However in subsequent interviews about the show, Lipsett later stated that there was no relationship between the two of them.[17]

Tedx[edit]

After previously expressing interest as a motivational public speaker, Lipsett was invited to and spoke at Griffith College's Tedx event in Dublin Ireland on Beyond March 31, 2017.[19] The event was centered around the theme Beyond (Your) Fear and featured other speakers; Ellen Keane, Karl O'Connor, Mia Christina Döring, Oisín Scollard, Paul Devaney and Paul Hayes.[19] Lipsett delivered a speech titled, Do Things That Scare You which centered around social media marketing as well as Lipsett's life experiences as a social media, micro-celebrity.[19][20]

Lipsett Fitness[edit]

In 2014, Lipsett became a certified personal trainer, obtaining UK Level 3 REPs (Register of Exercise Professionals) through Active IQ.[5] Using this he began to train clients at his local gym before creating a Facebook and YouTube page in order to attract potential clients and continue to build his brand. After receiving numerous requests for personal training brands, Lipsett decided to create an online training platform by the name of Lipsett Fitness.[1] This platform sought to provide both nutritional advice as well as personalized training programs to clients, utilizing Lipsett's background in social media to provide open communication and access to clients over numerous social media platforms.[21]

In 2015, Lipsett expanded the Lipsett Fitness brand by launching LF Gymwear, Lipsett's personalized brand of active wear and work-out clothing, self described by Lipsett himself to be work-out clothing that could be worn in a social setting,[22] however this was later discontinued upon Lipsett signing an agreement to become an influencer for the clothing brand Alphalete in 2016.[23]

Lipsett became a major shareholder in the Raw Gyms Group in 2017, a chain of Gyms in Ireland established in 2008.[24][25] Upon acquiring this holding in the Raw Gyms Group, Lipsett expanded the Raw Gyms brand by launching the Raw Academy, a training certification course which also sought to teach potential students how to grow an online business and social media following.[26][27]

The Creator Agency[edit]

The Creator Agency was started in November 2017 by Lipsett to be an events company which by its own definition is,

"An events company focused on bringing creators together to positively impact the lives of others."[28][29]

The company exists to put on events whereby notable figures and public speakers come to talk about their life experiences, social media content creation, online business, self improvement and answer questions in a Q&A style format, whereby Rob Lipsett himself usually acts as a moderator.[30]

The company has held two events since its inception in November 2017, and is set to hold its third on the 17th of November 2018. The agency held its first event on the 18th of November, 2017 at the Radisson Blu Royal Hotel, Dublin Ireland,[31] featured Owen Roddy, Mixed Martial Arts Coach to Conor Mcgregor, Joe & Mike the Delaney brothers, Nutritionist Gary McGowan, Roz Purcell and Rob Lipsett himself.

The second event was held on February 10, 2018 at the RDS convention center in Dublin, Ireland this time headlined by social media star and founder of the clothing brand, Alphalete Athletics, Christian Guzman and featured social media influencers and fitness personalites, Maxx Chewning, Merijn Schoeber and Shawley Coker.[32]

Bodybuilding[edit]

Achievements[edit]

Utilizing his established fitness base as well as new found social media fame, in 2015 Lipsett to begin competitive bodybuilding, competing as a natural bodybuilder.[33] In 2015, Rob Lipsett competed in the RIBBF - Republic Ireland Bodybuilding Federation Spring Classic in the under 178 cm Mens Physique class but failed to place.[34] Lipsett wouldn't compete again until 2016 where he next competed in the W.W.T.C Spring Classic and placed 1st in the 174 cm and under Men's Physique class.[35]

Sponsors[edit]

As a competitive bodybuilder as well as a social media influencer, Lipsett has formed working relationships with a number of large sponsors, the notable sponsors being listed below.

Brand Year Company Type
Ghost Protein 2018–Present[36] Sports Nutrition Company
Alphalete 2016–Present[23] Clothing and Apparel Company
MyProtein 2015-2018[37][36] Sports Nutrition/Gym Apparel Company
Nutriquick 2016-2017[38][39] Ready Made Meal Company

Lipsett's most notable change in sponsorship came about on September 12, 2018, when Lipsett announced that he had left his first major and long term sponsor MyProtein in order to sign with Ghost Protein.[40] Lipsett stated on his YouTube channel that him leaving had nothing to do with MyProtein but rather due to his strong relationship with Ghost Protein's owners Ryan Hughes and Daniel Lourenço,[41] as well as his strong friendship with fellow social media fitness influencers and faces of Ghost Protein, Maxx Chewning and Christian Guzman.[42][40]

Personal life[edit]

Lipsett was in a long term relationship with social media influencer and high school sweetheart Sarah Godfrey however the pair split in 2017 just before Lipsett's stint on the reality television dating program, Love Island.[43] Whilst there was speculation that Lipsett ended the relationship in order to be on the television program,[43] both himself and Godfrey stated that the relationship broke down under the pressure of their separate careers as social media influencers.[44]

Social media awards and recognition[edit]

Year Honouring Organization Award Result
2016 BodyPower British Breakthrough Athlete Won[45]
2016 BodyPower Vlogger of the Year Nominated[46]
2016 eir Spiders – The Digital Technology Awards Best in Blogging Award Won[47]
2017 Youtube YouTube Silver Play Button Won[48]

Filmography[edit]

Television[edit]

Year Show Role Notes
2017 Love Island U.K (series 3) Himself Eliminated Day 28 (18th place)[49]

Bibliography[edit]

Year Title ISBN Description
2018 The Rob Lipsett Game Plan 9780241352939 A guide for improving fitness and health focussing on; mindset, nutrition and training.[50]

References[edit]

  1. 1.0 1.1 "Rob Lipsett - Age | Height | Weight | Images | Bio". Greatest Physiques. 2017-06-13. Retrieved 2018-09-17.
  2. 2.0 2.1 2.2 "'They wanted me to gossip and talk down about people and that's not my style' - Rob Lipsett has no regrets re Love Island - Independent.ie". Independent.ie. Retrieved 2018-10-16.
  3. 3.0 3.1 3.2 "50 MOST VIEWED YOUTUBE VIDEOS BY ROBLIPSETT". Social Blade. 2018-09-12. Retrieved 2018-09-17.
  4. "Ireland's top 10 'influencers' in numbers: Who are they and how are they doing it? - Independent.ie". Independent.ie. Retrieved 2018-09-17.
  5. 5.0 5.1 5.2 Lipsett, Rob. "Rob Lipsett - Owner at LipsettFitness.com". Likedin. Retrieved September 10, 2018.
  6. "Rob Lipsett - Building A YouTube Empire from The Business Meets Fitness Podcast". www.stitcher.com. Retrieved 2018-09-17.
  7. 7.0 7.1 Bailey, Ryan. "Q&A with Ireland's leading fitness YouTuber Rob Lipsett". The42. Retrieved 2018-10-29.
  8. Rob Lipsett (2016-09-28), Rob Lipsett: My Story So Far, retrieved 2018-10-29
  9. "Rob Lipsett - Building A YouTube Empire by The Business Meets Fitness Podcast • A podcast on Anchor". Anchor. Retrieved 2018-09-17.
  10. 10.0 10.1 10.2 "Rob Lipsett". YouTube. Retrieved 2018-09-17.
  11. Rob Lipsett (2016-10-17), Get To Know Me | Rob Lipsett, retrieved 2018-09-17
  12. "People are eating 10,000 calories in one go and filming the whole thing". The Independent. Retrieved 2018-09-17.
  13. "roblipsett Instagram Stats Summary Profile (Social Blade Instagram Statistics)". socialblade.com. Retrieved 2018-09-17.
  14. "Ireland's top 10 'influencers' in numbers: Who are they and how are they doing it? - Independent.ie". Independent.ie. Retrieved 2018-10-29.
  15. "The SERMO Influencer Index 2018" (PDF). SERMO Communications. 2018. Retrieved 2018-10-29.
  16. "Rob Lipsett". IMDb. Retrieved 2018-10-31.
  17. 17.0 17.1 Rob Lipsett (2017-07-06), My Experience On Love Island | The Truth, retrieved 2018-10-29
  18. "ROB LIPSETT 🇮🇪 on Instagram: "I may be leaving #LoveIsland but your boy ain't leaving empty handed 😂😉 @shannenreillymcgrath"". Instagram. Retrieved 2018-10-16.
  19. 19.0 19.1 19.2 "TEDxGriffithCollege | TED". www.ted.com. Retrieved 2018-10-29.
  20. Rob Lipsett (2017-04-02), Do Things That Scare You | My TEDx Talk, retrieved 2018-10-29
  21. Lipsett, Rob. "Rob Lipsett". getstarted.lipsettfitness.com. Retrieved 2018-10-15.
  22. Rob Lipsett (2015-10-26), The Start Of Daily Videos, LF Gymwear, Tracking Veggies, retrieved 2018-09-17
  23. 23.0 23.1 Alphalete Athletics (2016-05-26), Official Alphalete Athlete: Rob Lipsett, retrieved 2018-09-17
  24. Rob Lipsett (2017-06-19), MY NEW COMPANY, retrieved 2018-09-17
  25. "About - Raw Gyms". Raw Condition. Retrieved 2018-09-17.
  26. ROB LIPSETT Fitness, retrieved 2018-10-15
  27. Dan Cone (2017-06-22), I'M MOVING TO IRELAND | Raw Academy, retrieved 2018-10-15
  28. "The Creator Agency". The Creator Agency. Retrieved September 19, 2018.
  29. "The Creator Agency". The Creator Agency. Retrieved 2018-10-08.
  30. Rob Lipsett (2017-11-22), The Day I'll Never Forget..., retrieved 2018-10-31
  31. "The Creator Agency Summit". Eventbrite. Retrieved 2018-10-08.
  32. "The Creator Agency Summit Part II". www.facebook.com. Retrieved 2018-10-08.
  33. Rob Lipsett (2015-05-10), Instagram Q&A: Comp Prep, Intermittent Fasting, Ab Training, retrieved 2018-10-16
  34. Rob Lipsett (2015-05-05), The Journey Continues (RIBBF Comp Day Vlog), retrieved 2018-09-17
  35. Rob Lipsett (2016-05-01), Show Day: Never Give Up, retrieved 2018-09-17
  36. 36.0 36.1 Rob Lipsett (2018-09-12), Why I Left MyProtein | The Truth, retrieved 2018-09-17
  37. "Myprotein Ireland". Myprotein Ireland. Retrieved 2018-09-17.
  38. Rob Lipsett (2016-10-02), Full Day Of Bulking | NEW Sponsorship, retrieved 2018-09-17
  39. Rob Lipsett (2017-07-06), My Experience On Love Island | The Truth, retrieved 2018-09-17
  40. 40.0 40.1 Rob Lipsett (2018-09-12), Why I Left MyProtein | The Truth, retrieved 2018-10-16
  41. "GHOST STORY - GHOST LIFESTYLE". GHOST. Retrieved 2018-10-16.
  42. "Meet The Family". GHOST. Retrieved 2018-10-16.
  43. 43.0 43.1 Sarah Godfrey (2017-02-12), We Broke Up, retrieved 2018-10-29
  44. "PressReader.com - Connecting People Through News". www.pressreader.com. Retrieved 2018-10-15.
  45. Rob Lipsett (2016-05-15), Started From The Bottom Now We Here | BodyPower 2016, retrieved 2018-10-16
  46. "ROB LIPSETT 🇮🇪 on Instagram: "Wow this is crazy. I have been nominated in 2 categories in The BodyPower Awards🔸 - • British Breakthrough Athlete • Vlogger Of The Year…"". Instagram. Retrieved 2018-10-16.
  47. Rob Lipsett (2016-12-03), I Won WHAT?!, retrieved 2018-10-16
  48. "Rob Lipsett on Twitter". Twitter. Retrieved 2018-10-29.
  49. "Rob Lipsett". IMDb. Retrieved 2018-09-17.
  50. ROB., LIPSETT, (2019). ROB LIPSETT'S GAME PLAN : transform your body with my 3 point mindset, nutrition and training plan. [S.l.]: PENGUIN LIFE. ISBN 0241352932. OCLC 1037667526. Search this book on


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