Serial 1 Cycle Company
|Headquarters 🏙️||, |
Area served 🗺️
|Products 📟||Electric bicycles|
Number of employees
Serial 1 Cycle Company is a manufacturer of premium electric bicycles based in Lehi, Utah with a development center in Milwaukee, Wisconsin.
Serial 1 began as a skunkworks project at the Harley-Davidson motorcycle company. The electric bicycle project was part of a broader effort by Harley-Davidson to develop a portfolio of electric vehicles, including the LiveWire motorcycle and an electric scooter. The eBicycle development team included engineers with both bicycle and motorcycle design experience.
In 2019, Harley-Davidson introduced three electric bicycle prototypes at the EICMA Milan Motorcycle Show with the intention of starting production in 2020. After delays due to the COVID-19 pandemic and a change in leadership at Harley-Davidson, the eBicycle project was spun off as separate business in October 2020. Online sales began in November 2020, with deliveries starting in the Spring of 2021.
The name "Serial 1" is derived from the oldest known Harley-Davidson motorcycle in existence, often referred to as "Serial Number One."
Serial 1 manufactures four different eBicycle models.
- "Harley-Davidson's electric bicycles get their first public debut". Electrek. November 5, 2019. Retrieved May 24, 2021.
- "Harley-Davidson offers a sneak peek of its new electric bikes, going on sale in 2020". The Verge. November 7, 2019. Retrieved May 24, 2021.
- "Jochen Zeitz Takes Command As CEO At Harley-Davidson: What Might Help Turn Things Around?". Forbes. May 12, 2020. Retrieved May 24, 2021.
- "Harley-Davidson Launches 'Serial 1' Ebike Brand With A Handsome Homage To Its First Motorcycle". Forbes. October 27, 2020. Retrieved July 12, 2021.
- "Serial 1 (formerly Harley-Davidson) e-bikes unveiled, and we got the first ride". Electrek. November 16, 2020. Retrieved May 24, 2021.
- "REVIEW: Harley-Davidson's new Serial 1 e-bikes leverage motorcycling roots to create awesome commuter rides". Business Insider. December 28, 2020. Retrieved July 12, 2021.
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