Serial 1 Cycle Company

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Serial 1 Cycle Company
IndustryElectric bicycles
Founded 📆
Founder 👔
Headquarters 🏙️,
Lehi, Utah
United States
Area served 🗺️
Products 📟 Electric bicycles
Number of employees
📇 Address
📞 telephone

Serial 1 Cycle Company is a manufacturer of premium electric bicycles based in Lehi, Utah with a development center in Milwaukee, Wisconsin.


Serial 1 began as a skunkworks project at the Harley-Davidson motorcycle company. The electric bicycle project was part of a broader effort by Harley-Davidson to develop a portfolio of electric vehicles, including the LiveWire motorcycle and an electric scooter. The eBicycle development team included engineers with both bicycle and motorcycle design experience.

In 2019, Harley-Davidson introduced three electric bicycle prototypes at the EICMA Milan Motorcycle Show[1] with the intention of starting production in 2020.[2] After delays due to the COVID-19 pandemic and a change in leadership at Harley-Davidson[3], the eBicycle project was spun off as separate business in October 2020.[4][5] Online sales began in November 2020, with deliveries starting in the Spring of 2021.

The name "Serial 1" is derived from the oldest known Harley-Davidson motorcycle in existence, often referred to as "Serial Number One."


Serial 1 manufactures four different eBicycle models.[6]


  1. "Harley-Davidson's electric bicycles get their first public debut". Electrek. November 5, 2019. Retrieved May 24, 2021.
  2. "Harley-Davidson offers a sneak peek of its new electric bikes, going on sale in 2020". The Verge. November 7, 2019. Retrieved May 24, 2021.
  3. "Jochen Zeitz Takes Command As CEO At Harley-Davidson: What Might Help Turn Things Around?". Forbes. May 12, 2020. Retrieved May 24, 2021.
  4. "Harley-Davidson Launches 'Serial 1' Ebike Brand With A Handsome Homage To Its First Motorcycle". Forbes. October 27, 2020. Retrieved July 12, 2021.
  5. "Serial 1 (formerly Harley-Davidson) e-bikes unveiled, and we got the first ride". Electrek. November 16, 2020. Retrieved May 24, 2021.
  6. "REVIEW: Harley-Davidson's new Serial 1 e-bikes leverage motorcycling roots to create awesome commuter rides". Business Insider. December 28, 2020. Retrieved July 12, 2021.

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