Serial 1 Cycle Company
| ISIN | 🆔 |
|---|---|
| Industry | Electric bicycles |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | , , United States |
Area served 🗺️ | |
| Products 📟 | Electric bicycles |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Serial 1 Cycle Company is a manufacturer of premium electric bicycles based in Lehi, Utah with a development center in Milwaukee, Wisconsin.
History[edit]
Serial 1 began as a skunkworks project at the Harley-Davidson motorcycle company. The electric bicycle project was part of a broader effort by Harley-Davidson to develop a portfolio of electric vehicles, including the LiveWire motorcycle and an electric scooter. The eBicycle development team included engineers with both bicycle and motorcycle design experience.
In 2019, Harley-Davidson introduced three electric bicycle prototypes at the EICMA Milan Motorcycle Show[1] with the intention of starting production in 2020.[2] After delays due to the COVID-19 pandemic and a change in leadership at Harley-Davidson[3], the eBicycle project was spun off as separate business in October 2020.[4][5] Online sales began in November 2020, with deliveries starting in the Spring of 2021.
The name "Serial 1" is derived from the oldest known Harley-Davidson motorcycle in existence, often referred to as "Serial Number One."
Products[edit]
Serial 1 manufactures four different eBicycle models.[6]
References[edit]
- ↑ "Harley-Davidson's electric bicycles get their first public debut". Electrek. November 5, 2019. Retrieved May 24, 2021.
- ↑ "Harley-Davidson offers a sneak peek of its new electric bikes, going on sale in 2020". The Verge. November 7, 2019. Retrieved May 24, 2021.
- ↑ "Jochen Zeitz Takes Command As CEO At Harley-Davidson: What Might Help Turn Things Around?". Forbes. May 12, 2020. Retrieved May 24, 2021.
- ↑ "Harley-Davidson Launches 'Serial 1' Ebike Brand With A Handsome Homage To Its First Motorcycle". Forbes. October 27, 2020. Retrieved July 12, 2021.
- ↑ "Serial 1 (formerly Harley-Davidson) e-bikes unveiled, and we got the first ride". Electrek. November 16, 2020. Retrieved May 24, 2021.
- ↑ "REVIEW: Harley-Davidson's new Serial 1 e-bikes leverage motorcycling roots to create awesome commuter rides". Business Insider. December 28, 2020. Retrieved July 12, 2021.
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