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Sheetal Agashe

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Sheetal Agashe
Managing Director of Brihans Natural Products
In office
11 January 2013 – Incumbent
Personal details
Born (1977-05-17) 17 May 1977 (age 47)
Pune, Maharashtra, India
Parents
Alma mater
Occupation
  • Film and television actress
  • businesswoman
Known for

Sheetal Agashe (IAST: Śītala Āgāśe; born 17 May 1977) is an Indian businesswoman and former actress, who has served as managing director of Brihans Natural Products Ltd. since 2013. She has received various accolades, including a Times Visionary Award, a Femina Pune's Most Powerful Award, and two Times Women of the Year Awards.

A former actress, she had a recurring role on the sitcom Yes Boss (1999–2003), and a leading role in the independent film Minus One (2005). She was the subject of a television special for Sakal Money in 2019. She appeared on the August 2021 and May 2022 covers for Femina magazine's Pune editions.

Biography[edit]

Early life and family: 1977 – 2005[edit]

Agashe was born on 17 May 1977 in Pune, Maharashtra, into an aristocratic and entrepreneurial Chitpavan brahmin family of industrialist Dnyaneshwar Agashe of the Agashe gharana of Mangdari,[1][2] and wife Rekha Gogte, of the Gogte gharana of Belgaum.[3]

Through her father, Agashe is a granddaughter of Chandrashekhar Agashe, a niece of Panditrao Agashe, a younger sister of Mandar and Ashutosh Agashe,[4] of distant relation to Third Anglo-Maratha War general Bapu Gokhale,[5] musician Ashutosh Phatak,[6] historian Dinkar G. Kelkar, and scientist P. K. Kelkar.[7] Through her mother, she is a great-niece of B. M. Gogte,[3] a descendant of the aristocratic Latey (Bhagwat) family, and of relation to Kokuyo Camlin head Dilip Dandekar, and academic Jyoti Gogte.[8]

Agashe grew up in Pune, where she attended Vidya Bhavan school.[9] She then attended the Brihan Maharashtra College of Commerce where she acquired a B.Com degree,[1] and was educated further at the University of Pune where she acquired an MBA in marketing and advertising.[10][11]

Career in entertainment: 1999 – 2005[edit]

Agashe initially began her career as a television and film actress in Bollywood.[12][10] Between 1999 and 2003, she had a recurring role on the SAB TV sitcom Yes Boss, opposite Aasif Sheikh, Rakesh Bedi, Kavita Kapoor, and Delnaaz Irani. Her eponymous character was the personal assistant to Sheikh's character.[13][14] In January 2000, she self-published a collection of Hindi poetry titled तुम्हारे लिये (lit. For You), under the mononym Sheital.[lower-alpha 1][15] In April 2002, she contributed an essay titled Father's Daughter to her father's festschrift.[18]

In April 2005, she starred in a leading role opposite Archana Puran Singh and Seema Biswas in the English language independent film Minus One (2005), directed by Renny Mascarenhas.[19] She subsequently left acting, stating that it was her father who encouraged her to transition from acting into business.[10] She then began aiding her father and brothers in the family group of companies.[20][11]

Career in business: 2005 – present[edit]

In 2005, she joined Brihans Natural Products Limited, an Ayurvedic skincare products manufacturing company founded by her brother Mandar Agashe in 2000, as their chief executive officer,[10] having previously been appointed director at her father's investment firm in 1999. She was appointed the company's managing director in January 2013,[21][10] becoming the first woman in her family to head a business under their group of companies.[22]

By May 2014, Agashe had limited the range of products being manufactured by the company, choosing to focus on Aloe vera as the prime ingredient in its products.[23] In September 2015, she was an award presenter at the Shraavan Queen beauty pageant held in Mumbai and hosted by the Maharashtra Times.[24] By 2016, she began restructuring the company's range under a single umbrella brand.[10]

In April 2018, The Times of India awarded Agashe with a Times Visionary Award from their Pune chapter. The award was presented to her by Abhay Deol.[25] In June 2018, she was the recipient of a Pune's Most Powerful Award from Femina,[26] being presented the award by Huma Qureshi at the televised event.[27] In October 2018, she was an award presenter for the Mrs. Stylista beauty pageant hosted by the magazine. In the televised ceremony on Zoom, Agashe and Amyra Dastur feted one of the runners-up.[28] In December 2018, she was the recipient of a business leadership award by the business research firm White Page India.[29][30]

In April 2019, she was the subject of an episode on Marathi businesswomen for Sakal Money.[29] Later that same month, she was the recipient of a Times Women of the Year Award from The Times of India, being presented the award by Kiara Advani.[31] In December that same year, Agashe was an award presenter at the 6th Filmfare Glamour and Style Awards where she and Diana Penty presented the award for Woman of Style & Substance to Dia Mirza.[32]

In January 2021, The Times of India awarded her with a second Times Women of the Year Award for her work as an Ayurvedic and natural skincare specialist.[33] The award was presented to her by Anupam Kher.[34] In August 2021, Agashe was one of the women in business featured on the cover of Femina's Independence Day issue of their Pune edition.[35]

In May 2022, Agashe featured on the cover of Femina's Pune issue for their cover story on women in the healthcare industry.[36] In August 2022, at the 67th Filmfare Awards, she and Dia Mirza presented the Filmfare Award for Best Story to Abhishek Kapoor, Supratik Sen and Tushar Paranjape, the writers of Chandigarh Kare Aashiqui (2021).[37] In June 2023, she presented an award to Sanya Malhotra with Jonita Gandhi and Shilpa Rao at the Grazia Millennial Awards.[38]

Impact and recognition[edit]

Agashe's management style and focus on research and development has met with critical acclaim from several publications, including The Economic Times, The Times of India, Femina, and Sakal.[11][29] In particular, Femina has compared her management style to that of her father's.[10]

In May 2014, Femina acclaimed Agashe's decision to employ healthcare professionals, farming experts, and Ayurvedic doctors on the company's research and development team.[23] In April 2018, when Agashe received a Times Visionary Award from The Times of India, Shashank Sane covering the event, noted the award was for her work in "extensively exploring the benefits of Aloe vera in Ayurvedic skincare".[39] In December 2018, the business research firm White Page India lauded Agashe for the company's extensive research practices and credited her management for the success of its flagship brand, Greenleaf.[11]

In April 2019, Praveen Kulkarni writing for Sakal, credited Agashe for her efforts in rebranding Aloe vera as a modern skincare ingredient, stating how its use in traditional Ayurvedic medicine in the Indian skincare market was seen as outdated at the time of Brihans Natural Products's establishment in 2000. Kulkarni admitted that the increased popularity of their competitor Ramdev's Patanjali Ayurved had aided Agashe and her company in boosting their profile to the mainstream, allowing them to expand to the Gulf countries and to Singapore. Kulkarni further praised Agashe's use of her marketing and Bollywood background to secure celebrity endorsements and film sponsorships, citing their sponsorship of the film Hrudayantar (2017), of particular note to the company's marketing strategy. Kulkarni also lauded Agashe's attention to locally sourcing the Aloe vera, Phyllanthus emblica, and Hibiscus used in her company's products from Indian farmers, especially from drought-prone districts in Maharashtra, such as Solapur.[29]

In January 2020, The Economic Times acclaimed Agashe's management and skincare research after awarding the company's brand Greenleaf with their Promising Brands Award in December 2019.[16] In January 2021, the publication further cited her management for developing clinically tested skincare products as the reason for the company's growth during the COVID-19 pandemic.[40] That same month, when awarding her a second Times Women of the Year Award, The Times of India praised her for the success of the company's brands Greenleaf, Brimune and Oraheal.[41]

In July 2021, Femina further credited Agashe for the cult following the company's products have reportedly gained in India, the United Arab Emirates, Nepal, Malaysia, and Singapore. The magazine also lauded the company's efforts under Agashe to educate Indian consumers on the benefits of Ayurveda,[17] further praising the company's response to the COVID-19 pandemic in May of that year.[36]

Selected works[edit]

Poetry collections[edit]

  • Sheital (2000). तुम्हारे लिये [For You] (in हिन्दी). Illustrated by Sagade, Abhijeet. Shaniwar Peth, Pune. Search this book on

Essays[edit]

Filmography[edit]

Film[edit]

Year Title Role Notes
2005 Minus One Dilshat Independent film

Television[edit]

Year Title Role Channel Notes
1999–2003 Yes Boss Sheetal SAB TV Recurring role
2018 Femina Pune's Most Powerful 2018-19 Herself Zoom TV special
2018 Femina Mrs. Stylista West 2018 Herself (presenter) Zoom TV special
2019 बिझनेसवूमन: शीतल आगाशे Herself (subject) Sakal Money TV Special
2019 6th Filmfare Glamour and Style Awards Herself (presenter) ET Now TV special
2022 67th Filmfare Awards Herself (presenter) Colors TV TV special
2023 Grazia Millennial Awards 2023 Herself (presenter) Times Now TV special

Notes[edit]

  1. ↑ Sheital being an alternate transliteration of her name in Marathi (शीतल);[15] her name has been generally and widely transliterated into the Latin script as Sheetal.[11][16][17]

References[edit]

  1. ↑ 1.0 1.1 Agashe & Agashe 2006, p. 62.
  2. ↑ Ranade 1974, pp. 12–17, 59–61.
  3. ↑ 3.0 3.1 Kamath, M. V. (1 January 1991). The Makings of a Millionaire: A Tribute to a Living Legend, Raosaheb B.M. Gogte, Industrialist, Philanthropist & Educationist. Mumbai: Jaico Publishing House. p. 10. Retrieved 25 August 2022 – via University of California. Search this book on
  4. ↑ Karandikar 1992, p. Illustration 20.
  5. ↑ Pathak, Gangadhar (1978). "पिरंदावण वाडी – तळेखाजण घराणा" [The House of Pirandavan Wadi – Talekhajan]. गोखले कुलवृत्तांत [Genealogy of the Gokhale Family] (Kulavruttanta) (in मराठी) (2nd ed.). Pune: Gokhale Kulavr̥ttānta Kāryakārī Maṇdaḷa. p. 976. LCCN 81902590. Retrieved 25 August 2022 – via WorldCat. Search this book on
  6. ↑ Ranade, Sadashiv (1982). "जांभळी घराणा (पहिला)" [The First House of Jambli]. फाटक कुलवृत्तांत [Genealogy of the Phatak Family] (Kulavruttanta) (in मराठी) (2nd ed.). Pune: Phāṭaka Kula Samitī. p. 56. LCCN 84900881. Retrieved 26 August 2022. Search this book on
  7. ↑ Kelkar, Bhaskar; Kelkar, Govind; Kelkar, Yashwant (1993). "कासारवेल – पुणे – धुळे घराणा" [The House of Kasarvel – Pune – Dhule]. केळकर कुलवृत्तांत [Genealogy of the Kelkar Family] (Kulavruttanta) (in मराठी) (2nd ed.). Pune: Yashoda Typesetting. p. 82, 89. Retrieved 26 August 2022. Search this book on
  8. ↑ "बेळगाव घराणा (दुसरे)" [The Second House of Belgaum]. गोगटे कुलवृत्तांत [Genealogy of the Gogte Family] (Kulavruttanta) (in मराठी) (2nd ed.). Mumbai: Gogaṭe Kulamaṇḍala. 2006. p. 532. LCCN 2012338796. Retrieved 25 August 2022. Search this book on
  9. ↑ Karandikar 1992, p. 109.
  10. ↑ 10.0 10.1 10.2 10.3 10.4 10.5 10.6 Sathe-Patwardhan, Radhika (2019). "The Boss Lady: Sheetal Agashe, MD, Brihans Natural Products". In Chaitanya, Tanya. Femina presents Pune's Most Powerful 2018-19 (Coffee table book). Mumbai: Worldwide Media. pp. 64–65. RNI 6253/59. Search this book on
  11. ↑ 11.0 11.1 11.2 11.3 11.4 Nair, Siddharth; K., Samir; Pahari, Aishi (2018). "Sheetal Agashe, MD, Brihans Natural Products Ltd.". In Sen, Anusua. India's Most Admired Brands 2018-19 : Research by White Page. VII. New Delhi: Pegasus. pp. 86–87. Search this book on
  12. ↑ Barve, Vartak & Belvalkar 2002, p. 98, प्रसन्न मित्र [Serene Friend] – Jabbar Patel.
  13. ↑ Sinha, Abhay (5 May 2022). "Then & Now: अब कैसे दिखते हैं Yes Boss टीवी शो के आपके फ़ेवरेट क़िरदार, इन तस्वीरों में देखें" [Then & Now: How your favourite characters of the TV show Yes Boss look now, see in these pictures]. ScoopWhoop (in Hindi). Archived from the original on 18 August 2022. Retrieved 18 August 2022.CS1 maint: Unrecognized language (link)
  14. ↑ Rubeena Film Directory. Rubeena Collection. 2004. p. 60. Retrieved 10 October 2022 – via University of Michigan. Search this book on
  15. ↑ 15.0 15.1 Sheital 2000, p. 6.
  16. ↑ 16.0 16.1 ""R&D is the seed from which an organization grows" Sheetal Agashe, MD, Brihans Natural Products (Greenleaf) underlines strategic growth and differentiation routes". The Economic Times (ET Edge ed.). Pune. 13 February 2020. p. 5.
  17. ↑ 17.0 17.1 Arya, Charudatta (July 2021). "Aloe There: Sheetal Agashe of Brihans Natural Products talks about the brand's USP". Femina. p. 11. RNI 6253/59.
  18. ↑ Barve, Vartak & Belvalkar 2002, p. 4, Father's Daughter – Sheetal Agashe.
  19. ↑ Hindi Cinema Year Book. 5. Screen World Publication. 2005. p. 60. Retrieved 10 October 2022 – via University of Michigan. Search this book on
  20. ↑ Barve, Vartak & Belvalkar 2002, p. 100, Unique Relationship – Jaywant Lele.
  21. ↑ "Sheetal Dnyaneshwar Agashe - Director information". ZaubaCorp. Retrieved 10 October 2022.
  22. ↑ Jasmine, Lily; Sudan, Harshita (18 April 2019). "Bold, brave & beautiful". The Times of India (Pune Times ed.). Pune. p. 3.
  23. ↑ 23.0 23.1 Acharya, Auyon; Sheikh, Ghazala (1 May 2014). "Naturally yours!". Femina. Pune. p. 47. RNI 6253/59.
  24. ↑ Bhor, Vivek (14 September 2015). "छबीदार...सूरत देखणी!" [Pleasing... Beautiful looks!]. Maharashtra Times (in मराठी). Mumbai. Archived from the original on 20 August 2022. Retrieved 20 August 2022.
  25. ↑ Hemnaney, Jeenal (19 April 2018). "Celebration And Recognition of Excellence". The Times of India. Pune. p. 3. Archived from the original on 26 April 2018. Retrieved 20 August 2022.
  26. ↑ Chaitanya, Tanya, ed. (30 June 2018). "Leading from the front". Femina. No. Pune's Most Powerful 2018-19. Pune. p. 4.
  27. ↑ "Pune's Super Achievers Get Felicitated At An Event". Times Now (Television broadcast) (in हिन्दी). 14 August 2018. Archived from the original on 8 January 2019. Retrieved 19 August 2022.
  28. ↑ "An evening of glamour and style saw the crowning of Pune's stylistas". The Times of India. Pune. 7 October 2018. p. 8.
  29. ↑ 29.0 29.1 29.2 29.3 Kulkarni, Praveen (3 April 2019). "शीतल आगाशे – प्रेरणादायी 'बिझनेस लीडर'" [Sheetal Agashe – Inspirational 'Business Leader']. Sakal (in मराठी). Pune. p. 2.
  30. ↑ India's Most Inspirational Business Leader Awards by White Page India. India Today (Television broadcast). 27 January 2019.
  31. ↑ Sane, Shashank (19 April 2019). "Felicitating the women of Pune for their contribution in various walks of life". The Times of India (Pune Times ed.). p. 4.
  32. ↑ Seth, Analita (January 2020). Pillai, Jitesh, ed. "The Victory Wagon". Filmfare. Vol. 69. p. 76. ISSN 0971-7277. RNI 1619/1957. Retrieved 20 August 2022 – via Magzter.
  33. ↑ Jadhav, Prashant (30 January 2021). "Felicitating women achievers". The Times of India (Pune Times ed.). Pune. p. 6.
  34. ↑ "Times Women Of The Year 2020 Award". India Times. Mumbai. 2 February 2021. Retrieved 10 October 2022.
  35. ↑ Khanna, Saher; Attar, Samrah (August 2021). "What does freedom mean to you?". Femina. Pune. pp. Front cover, 10–11. RNI 6253/59.
  36. ↑ 36.0 36.1 Dave, Rushika (May 2022). "All for wellness". Femina. Pune. pp. Front cover, 12, 16. RNI 6253/59.
  37. ↑ Sharma, Devesh (October 2022). Pillai, Jitesh, ed. "Winners take it all!". Filmfare. Vol. 71. p. 90. ISSN 0971-7277. RNI 1619/1957. Retrieved 20 October 2022 – via Magzter.
  38. ↑ Lokhandwala, Yusuf (July 2023). Dhondy, Mehernaaz, ed. "All About The Grazia Millennial Awards 2023". Grazia India. Vol. 16 no. 4. Mumbai. pp. 62–66. RNI MAHENG/2008/25042. Retrieved 2023-08-09 – via Magzter.
  39. ↑ Sane, Shashank (18 April 2018). "Recognising excellence and contribution to society". The Times of India (Pune Times ed.). Pune. p. 9.
  40. ↑ "Brihans Natural's "Greenleaf" one of the leaders in the Indian Aloe Vera market even in the new normal". The Economic Times. Pune. 22 January 2021. p. 3.
  41. ↑ Joshi, Jay; Goyal, Sagar (28 January 2021). "Climbing the ladder of success naturally!". The Times of India (Times Power Women 2020 ed.). Pune. p. 3.

Bibliography[edit]

Further reading[edit]

External links[edit]


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