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Sidharth TV Network

From EverybodyWiki Bios & Wiki

Sidharth TV Network
Public
ISIN🆔
IndustryMass media
Founded 📆1983 as JE,
1999 as Sarthak Network,
2015 as Sidharth Network
Founder 👔Sitaram Agrawalla
Headquarters 🏙️IBL House, T4 4th Floor, Puri Bypass Chhak, Tankapani Road, Baragada, Bhubaneswar, ,
Area served 🗺️
India
Key people
Sitaram Agrawalla (MD and Chairman), Namita Agrawalla (Director)
Products 📟 Broadcasting
FM broadcasting
Music Company
Film Production
Members
Number of employees
🌐 WebsiteSidharth TV Network
📇 Address
📞 telephone

Deeply embedded in the cultural roots of Odisha, Sidharth TV Network is the pioneer of change in entertainment, be it music, movies, television or digital medium in India.[1]. Existing for 4 decades in the trade, the network offers a plethora of innovative premium entertainment content to the common Odia viewers. The network is owned by Sitaram Agrawalla and his wife Namita Agrawalla[2].

History

Sitaram Agrawalla has been a brand in the entertainment industry of Odisha for 4 decades. Established in 1983, he became Odisha’s first music company under the brand label JE, and in 1985 he formed an audio recording studio in Odisha named JE Studio[3].

In 1999, he founded the brand Sarthak with the launch of Sarthak Music for album releases.

The group launched its first TV channel, Sarthak TV, in 2010, which became the No. 1 GEC within 4 years. It was later sold to Zee Entertainment Enterprises in 2015 and rebranded as Zee Sarthak.

As a consequence of the deal with Zee, they discontinued the brand 'Sarthak' (for television only) and reintroduced themselves as 'Sidharth' in 2015.

In 2017, they launched 2 FM stations for Bhubaneswar & Rourkela cities, playing 100% Odia songs under the brand – 91.9 Sarthak FM.

In 2020, they received 4 TV Channel Licenses in the Non-News Category from Ministry of Information and Broadcasting (India) and were preparing for a grand re-entry into the Odia television space.

On 15th May 2021, Sitaram Agrawalla & Namita Agrawalla, owners of Sidharth TV Network, launched two new TV channels: Sidharth TV, a General Entertainment Channel, and Sidharth Gold, for Music & Movies[4].

The network also runs a devotional TV channel Sidharth Bhakti since 1st April 2021[5].

The Network is also planning to launch one more channel, Sidharth Music, for Odia music lovers by the end of 2021[6]

Business

Sidharth TV Network is focused solely on building entertainment brands across all genres that are the epitome of premium content, with businesses across platforms like Broadcast, Digital, Production, and Radio, covering every aspect of the content life-cycle.

Brands

Television channels

Channel Language Category Notes
Sidharth TV Odia General Entertainment
Sidharth Gold Odia Movies & Music
Sidharth Bhakti Odia Devotional
Sidharth Music[6] Odia Music Launching this year end

FM channels

Music production house

  • Sarthak Music

References

  1. Delhi, BestMediaInfo Bureau; May 18; 2021. "Sidharth TV Network launches two more TV channels". www.bestmediaifo.com. Retrieved 2021-05-19.
  2. "Sidharth TV Network launched, four Odia channels by year-end". MxMIndia. Retrieved 2021-05-19.
  3. "SidharthTV Network". sidharthtvnetwork.com. Retrieved 2021-05-19.
  4. "Sidharth TV Network launches Sidharth TV and Sidharth Gold in Odia Market; goes on air from 15th May 2021". MediaNews4U. 2021-05-17. Retrieved 2021-05-19.
  5. "Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for 'Sidharth Bhakti'". MediaNews4U. 2021-04-10. Retrieved 2021-05-19.
  6. 6.0 6.1 "Sidharth TV Network to launch 4th channel in Odisha - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2021-05-19.

External links

Official website


Waiting approval for Sidharth TV Network article


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