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Thomas Bilyeu

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Thomas Bilyeu
Tom Bilyeu.jpg Tom Bilyeu.jpg
Tom Bilyeu, 2017
Born1976 (age 47–48)
Tacoma, Washington, U.S.
🏡 ResidenceLos Angeles, California, U.S.
🏳️ NationalityAmerican
🎓 Alma materUniversity of Southern California
💼 Occupation
Co-Founder/CEO Impact Theory
Co-Founder Quest Nutrition
Host, Inside Quest
Host, Impact Theory
Known forEntrepreneurship, Keynote Speaking, Mindset
🥚 TwitterTwitter=
label65 = 👍 Facebook

Thomas Bilyeu (born 1976) is an American entrepreneur best known as a co-founder of Quest Nutrition, the second-fastest-growing private company in North America on the Inc 5000 for 2014.[1][2][3] He was born and raised in Tacoma, Washington.[4]

Bilyeu is also a member of the Innovation Board for Peter Diamandis's X Prize Foundation.[5]

Quest Nutrition[edit]

Bilyeu co-founded Quest Nutrition in 2010 alongside his wife Lisa Bilyeu[6], Shannan Pena[7], Ron Penna and Mike Osborn.[8][9] The company grew by 57,000% in its first 3 years, and was ranked #2 on the Inc 500 fastest-growing companies in the United States in 2014.[2] By 2013 the company employed over 200 people and had revenue over $82 million.[8] By the end of 2015, Quest was sold at over 40,000 points of distribution in over 70 countries.[3] As of 2016, Quest Nutrition employed 1,300 full-time employees and over 1,000 part-time ambassadors.[10]

Bilyeu has said his goal with Quest Nutrition was to end metabolic disease and show that food can be "good for you and still taste good".[3][11]

In August of 2019, Simply Good Food, maker of Atkins branded products, agreed to buy Quest Nutrition for $1 Billion.

Impact Theory[edit]

In October 2016 Bilyeu and his wife, Lisa, started Impact Theory, a for-profit media company designed to "leverage the self-sustaining power of commerce to radically influence global culture."[12] Impact Theory has a 3-stage business plan: Stage 1: Community Building. Stage 2: Incubation. Stage 3: Building and Selling.[13] As of July 2018, Impact Theory is still in its first stage with over 1,500,000 followers on its social media platforms.

In July 2019, Impact Theory launched Impact Theory University[14], a 2-phase online training program for those looking to create greater momentum in their business and personal quests.

Impact Theory publishes a long-form interview talk show, hosted by Bilyeu, with guests like Jordan Harbinger, Peter Diamandis, Wyclef Jean, Jason Silva, Laila Ali, Terrell Owens, Dr. Drew, Michael Strahan, John Paul DeJoria, Gary Vaynerchuk, Mel Robbins, Tim Ferriss and Don Wettrick.

With Peter Diamandis


  1. "Profile: Quest Nutrition". Inc.
  2. 2.0 2.1 Forbes, Miguel. "Quest Nutrition Co-Founder: We Grew By 57,000% In Our First 3 Years". Forbes.
  3. 3.0 3.1 3.2 "The quest to healthier snacks". CNBC.
  4. "Inside Quest". Retrieved 9 January 2017.
  5. "Tom Bilyeu". XPRIZE. 2016-04-19. Retrieved 2017-06-29.
  6. "Episode 193: From Housewife to Entrepreneur- Lisa Bilyeu On Smashing Goals, Enjoying The Journey & Finding Purpose". DREAMS IN DRIVE. 2019-02-11. Retrieved 2019-06-26.
  7. "Our Story". QuestNutrition. Retrieved 2019-06-26.
  8. 8.0 8.1 Foster, Tom. "Building a Company the Hard Way". Inc.
  9. Yi, Jae. "5 Lessons on Chasing Your Dreams From Tom Bilyeu". Huffington Post.
  10. Lewis, Howes. "How to be a Jedi and Master The Mind with Tom Bilyeu of Quest Nutrition". Lewis Howes.
  11. Watrous, Monica. "How this protein bar brand grew 57,000% in three years". Food Business News.
  12. Bilyeu, Tom (2017-01-05). "Why We Founded Impact Theory". Tom Bilyeu. Retrieved 2017-06-29.
  13. "Impact Theory Mission, Mindset, & Team | Impact Theory". Retrieved 2017-06-29.
  14. Joshua Smith, "A direct student experience within Impact Theory University",, 2019-10-14.

External links[edit]

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