Tribe CRM
 | |
| Private | |
| ISIN | 🆔 |
| Industry | |
| Founded 📆 | 1984 (as PerfectView) 2020 (as Tribe CRM) |
| Founder 👔 | |
Area served 🗺️ | Europe |
Key people | Alfonso Tasso (CEO) |
| Products 📟 | Tribe CRM Platform |
| Members | |
Number of employees | |
| Parent | efficy Group (since 2021) |
| 🌐 Website | tribecrm |
| 📇 Address | |
| 📞 telephone | |
Tribe CRM is a customer relationship management (CRM) platform developed in the Netherlands and part of the efficy Group, a Belgian provider of CRM and customer engagement software active across Europe.[1] The platform is designed for small and medium-sized enterprises (SMEs) and large enterprises, offering configurable solutions for customer management, sales, and marketing.
History
Tribe CRM originated from PerfectView, a Dutch CRM provider founded in 1984. PerfectView launched its web-based CRM solution, PerfectView CRM Online, in 2002.[2]
In 2020, the company introduced Tribe CRM as a next-generation platform to succeed PerfectView's existing products.[2] In May 2021, PerfectView was acquired by and integrated into the efficy Group, expanding the company's technological capabilities and European market reach.[1][3] The PerfectView brand continued to operate alongside Tribe CRM before being unified under the efficy product portfolio.[4]
In January 2025, Tribe CRM expanded into the Nordic market, building on efficy's existing presence in the region.[5]
Features
Tribe CRM provides standard CRM functionality including:
- Contact and account management
- Sales pipeline tracking with opportunity and quotation management
- Marketing automation tools for campaign management and customer segmentation
- Project and task management
- Customer service tools including ticket management and self-service portals[6]
The platform incorporates artificial intelligence features for automated data entry, predictive analytics, sentiment analysis, and workflow optimization.[7]
Tribe CRM is marketed as a no-code platform, allowing users to customize workflows and processes without programming knowledge.[6]
Integrations
The platform integrates with Microsoft 365 and Google Workspace, including extensions for Outlook and Gmail. It also offers browser plug-ins and connections to various business applications.[8] Tribe CRM integrates with APSIS One, efficy's marketing automation platform.[9]
Market position
The European CRM market is characterized by competition between global vendors such as Salesforce and Microsoft Dynamics 365, and regional providers. Tribe CRM positions itself within the European SME segment, focusing on markets in the Benelux region and Nordics.[5]
Analysts note that local solutions are often selected by organizations prioritizing GDPR compliance, local language support, and regional data hosting.[3]
Reception
Tribe CRM has received limited coverage in international technology media compared to larger CRM platforms. The platform is referenced as part of efficy's multi-product strategy for the European market.[4]
User reviews on software comparison platforms note the platform's ease of use and flexibility for small teams.[6]
References
- ↑ 1.0 1.1 "Dutch CRM provider PerfectView continues under the Efficy flag". Fortino Capital. 2021-05-19. Retrieved 2025-02-05.
- ↑ 2.0 2.1 "About Tribe CRM". Tribe CRM. Retrieved 2025-02-05.
- ↑ 3.0 3.1 "European CRM Market Shows Signs of Consolidation". Destination CRM. 2021-05-19. Retrieved 2025-02-05.
- ↑ 4.0 4.1 "efficy announces refreshed product suite". efficy. Retrieved 2025-02-05.
- ↑ 5.0 5.1 "Efficy Launches Tribe CRM in the Nordics". Tribe CRM. 2025-01-21. Retrieved 2025-02-05.
- ↑ 6.0 6.1 6.2 "Tribe CRM". Capterra. Retrieved 2025-02-05.
- ↑ "AI Mode". Tribe CRM. Retrieved 2025-02-05.
- ↑ "Integrations". Tribe CRM. Retrieved 2025-02-05.
- ↑ "About Tribe CRM". APSIS Knowledge Base. Retrieved 2025-02-05.
External links
This article "Tribe CRM" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tribe CRM. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
