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Tune Day

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Tune Day
Birth nameTunde Ogundipe
Also known astheycallmeTUNE, TUNE, Uncle TUNE[1]
BornNew Haven, Connecticut, United States
OriginYoruba American
Genres
Occupation(s)
Years active2005–present
Labels
  • MetroNorth Music
Associated acts
  • Timbaland
  • Mike Posner
  • Mr Eazi
  • Kardinal Offishall
  • 2Baba
  • Wizkid
  • Burna Boy
  • Wale (rapper)
  • Maleek Berry
  • Davido
  • The Neptunes
  • Odunsi
  • Godfrey
Websitetuneday.co

Listen to songs of this musical artist Tune Day or Buy album of him/her on amazon

Tunde Ogundipe, popularly known as Tune Day, is an American-born Yoruba tech executive, music executive, media/internet personality, actor, multi-instrumentalist and record producer.[2][3][4] Tunde is credited for his role in the globalisation of Afrobeats in the late-2010s as Spotify’s Global Lead of African Diaspora Music & Culture. He also launched Spotify's Afro Hub,[5] a portal for various African music genres, podcasts and other original content built to connect the continent to the diaspora and empower creators to live off their art.

Tunde previously held various executive and advisory roles within music, tech, radio, advertising and talent agency companies which include: Apple, WME/IMG (Endeavor), McCann Worldgroup, CBS Radio, Warner Music Group, Sony Music and Universal Music Group. He has worked with artists including Burna Boy, Major Lazer, Mike Posner, Lorde, Jessie J, Red One, Mr Eazi, Wizkid, Davido, Beyonce, Jay Z, Drake, Justin Timberlake, 2Baba, Steve Buslowe, Timbaland and The Neptunes.

Tunde is also known for his viral social media commentary.[6][7]

Early life[edit]

Tune Day was born in Westville, Connecticut to Nigerian parents of Yoruba ethnicity, amongst whom he is of aristocratic rank.[8] He started his musical career in 2005 when a classmate passed his instrumental mixtape to a family friend, a Universal Motown record executive, who offered Tune a development deal.

Career[edit]

Radio and Digital[edit]

Tunde got his start in the media interning at CBS Radio station WZMX 93.7 FM in Hartford, Connecticut in 2006, eventually becoming a digital strategist and radio personality on the "On-Air Idiot Show".[9] "The On-Air Idiot Show" was broadcast to the Hartford/ New Haven/ Springfield area every Saturday night from 2006 to 2011 and pioneered the idea of syndicating celebrity radio interviews through YouTube with an on demand style of listening. Notable episodes feature rappers Drake (who broke the news about his Cash Money/Young Money deal on the show), LL Cool J and Nicki Minaj, and have been featured on such sites as Global Grind,[10] HipHopDX, NahRight, Miss Info, and more.[11][12] YouTube in turn offered the show a content partnership deal, the first of its kind. Tunde left the show in 2011 after being offered a digital strategy/ A&R internship at Republic Records.

Internet Personality[edit]

From 2012 to 2014, Tunde grew his internet audience by creating viral content, and his brand of African comedy eventually caught the attention of media companies & advertising agencies. On December 19, 2014 he appeared on an episode of HotNewHipHop's "Word On The Street" series, which went viral due to one catchphrase, "Is It Your Fault?".[13] After fans selected the comedic interview as the networks Best Of 2014, a director on the network (Alex Ciccimaro) recommended Tunde to heads of the network, leading him to land his own series at HotNewHipHop.[14] The first episode of TUNE on The Street made its debut on April 28, 2015, just four months after Tunde was first recommended to the network by Ciccimaro. The impromptu video (turned Tidal influencer campaign) went viral as internet personalities Taxstone, Just Blaze, Miss Info and others shared the clip on their social media feeds with hashtags and catchphrases such as, "I'm From Brooklyn", etc.[15][16] It's estimated that the clip was viewed over 20 million times by July 2015.[17][18][19]

Tunde has appeared as a media critic and/or been featured on Billboard,[20] Vanity Fair,[21] The Atlantic,[22] CBC News,[23] Celebuzz,[24] Digital Trends,[25] E! Online,[26] Fuse TV,[27] Hot 97,[28] VH1, VIBE[7] and NotJustOk[29][30] interviewing artists like Anderson Paak, Kehlani, Lion Babe, Davido, Flavour N'abania, Wiz Khalifa, 50 Cent, Lupe Fiasco and more. Tunde and his Nigerian-American co-anchors Bawo Lawal & Dami Oladunni launched a weekly podcast "No Wahala" on iTunes in 2016.[1]

Spotify: The Globalisation of African Music[edit]

Tunde joined the Spotify team in 2018, as the Global Head of African Diaspora Music and Culture.[31] He was appointed to lead Spotify's African & Caribbean initiatives, programming most of Spotify's catalog of African & Caribbean playlists. With help from friends Major Lazer, Wizkid, Bas, Jacob Banks, Mereba, Tunde spearheaded the launch of Spotify's Afro Hub, a portal for various African music genres, podcasts and other original content built to connect the continent to the diaspora and empower creators to live off their art. His tenure focused on the cross-cultural globalisation[32][20] of Afrobeats, Dancehall, and Afroswing artists like Burna Boy,[22][21] Wizkid, Davido, Mr Eazi, J Hus, Maleek Berry,[33] Not3s, Afro B, Yxng Bane, Koffee, Estelle (musician) and more. Tunde also led promotional efforts encompassing music projects such as: Burna Boy’s fourth studio album, African Giant,[34] and Disney's The Lion King: The Gift,[35] a soundtrack album curated by American singer Beyoncé for the 2019 photorealistic animated remake of The Lion King. On October 4, 2019, Tunde's departure from Spotify was announced by Rolling Stone,[36] MusicBusinessWorldwide[37] as well as other notable publications. Although rumoured to have transitioned to another music streaming service in an executive role, Tunde's newest endeavor has not been confirmed yet by media sources.

Other Ventures[edit]

Music career[edit]

From 2006 to 2010, Tune composed bump music for Cartoon Network's late night block adult swim[38][39] while exchanging music on forums with artists M.I.A. (rapper), Drake, Janelle Monae, Matt Martians, Shomi Patwary, Tyler The Creator, Lonny Breaux, James Fauntleroy, Skateboard P, Ryan Leslie, Sean Kingston and Lil B.[40] In 2007, Tune's demo "Superhero" (which sampled Daft Punk's "Superheroes") leaked and was picked up by iHeartRadio's WKSS/Kiss 95.7 with Mike Adam putting the song in radio rotation. In July 2008, MTV's TRL premiered Miami singer-songwriter Nycole Valentina's song "Just Your Touch" which Tune produced for her debut album, "We Need To Talk".[41][41] In 2009, Tune began playing live shows, performing with artists such as Big Sean and Mike Posner,[42][43] Wiz Khalifa, MICK, and Walshy Fire at music venues including Toad's Place in New Haven, Webster Hall in New York City and Conga Room in Los Angeles. In 2010, Tune co-produced Wiz Khalifa's standout song "We're Done" from the mixtape Kush and Orange Juice[44] (which samples the single "Our Time Is Here" by Demi Lovato from the Disney soundtrack Camp Rock).[45]

In 2011, Tune released his debut instrumental tape The Force. Not long after, his remix of Mike Posner and Lil' Wayne's single Bow Chicka Wow Wow went viral thanks to college music blog GoodMusicAllDay.[46] Soon after, major label A&R's moved Tune out to Los Angeles and began commissioning digital strategy and production projects (that became singles and remixes) for various artists including Timbaland,[47] Lorde, Justin Bieber and Miley Cyrus,[48][49] Drake and Afropop artists. He rose to prominence through Twitter, where he grew a large following for his takes on trends, sampling (music), remix culture, social commentary, viral videos and hidden messages about music releases.[50] In 2013, his remixes of Chris Brown's "Fine China" (song)[51] and Lorde's "Royals" (song) were picked up by iHeartMedia, Cool FM Nigeria, The Beat 99.9 FM and various blogs. Tunde regularly collaborates with chart topping Afropop, EDM and Pop artists in A&R, strategy and production capacities.

Tech industry[edit]

Tunde consulted for music streaming service Grooveshark from 2014 to 2015, departing shortly before the service was acquired and later deprecated by Universal Music Group.

Tunde consulted for Aspiro (music streaming service Tidal’s parent company) in 2015 and assisted with their US rollout campaign.

Acting[edit]

Tunde landed a few roles on network TV shows including Showtime’s Billions[4] and Food Network/Genius Kitchen’s in the Mix.[52]

Philanthropy and leadership[edit]

Tunde also serves as co-founder, board member or global youth ambassador for the following organizations: The Show Must Be Paused UK, The Black Music Coalition,[53] the Bill and Melinda Gates Foundation, the Grammy Foundation and Lagos State Ministry of Tourism.

Discography[edit]

Studio albums[edit]

  • TBA (2021)

Mixtapes and EPs[edit]

  • DAYdreams' (2018)
  • .janet (2016)
  • The Force (2011)

References[edit]

  1. 1.0 1.1 "No Wahala with Tune Day & Bawo on Apple Podcasts". Apple Podcasts.
  2. "Word On The Street: Tidal". HotNewHipHop.
  3. "r/hiphopheads – This nurse is the biggest Jay-Z and Brooklyn fan/homer ever" – via www.reddit.com.
  4. 4.0 4.1 "Tunde Ogundipe". IMDb.
  5. Chutel, Lynsey. "African music is going global and Spotify—like everyone else—wants in". Quartz Africa.
  6. "Word On The Street: Bobby Shmurda & GS9's Arrest". HotNewHipHop.
  7. 7.0 7.1 "New York City Weighs In On The VIEWS Vs. Lemonade Debate". Vibe. June 2, 2016.
  8. Olubadan
  9. CBS Local – Hot 93.7: The On-Air Idiots Show
  10. "Global Grind | On Air Idiots Show Documentary".
  11. "MissInfo.tv » Raekwon announces new deal with EMI on the On-Air Idiots show".
  12. NahRight | DRAKE Talks Song Writing Not Being a Freestyler, His Buzz and More
  13. "Oumar" – via www.facebook.com.
  14. "Word On The Street: Best Of 2014". HotNewHipHop.
  15. "Creative Content – Video". Tumblr.
  16. HotNewHipHop | The Bald God (Atlantic Records) speaks
  17. HotNewHipHop | The Bald God (Atlantic Records) speaks Again
  18. "Jay Z Fan Goes Off On Nicki Minaj & ISIS". HotNewHipHop.
  19. Sommerfeldt, Chris. "Sen. Schumer cites his NYC roots in non-apology over Supreme Court squabble: 'We speak in strong language'". nydailynews.com.
  20. 20.0 20.1 "African Music Enters the World Stage: Industry Titans Witness Dawn of a New Era at AfroChella, Afro Nation". Billboard. February 18, 2020.
  21. 21.0 21.1 Adler, Dan. "Burna Boy Isn't Overthinking His Crossover Success". Vanity Fair.
  22. 22.0 22.1 Giorgis, Hannah (July 26, 2019). "The 'African Giant' Challenging Musical Boundaries". The Atlantic.
  23. "CBC News | TIME magazine mocked for explainer on the word 'Bae'".
  24. "All the Rachel Dolezal Memes About Her Lying About Being Black". Celebuzz. June 12, 2015.
  25. Digital Trends | Instagram Screenshots Update
  26. E! Online | Twitter Is Reacting to the Rachel Dolezal Story in the Most Hilarious Way
  27. "Our 10 Favorite Drake "Hotline Bling" Video Memes". Fuse.
  28. Hot 97 | Drake Busts Move Hotline Bling Video Everyone Wants
  29. "NotJustOk.com Banky W Talks EME The Wedding Party Movie and More – One Africa Music Fest".
  30. "NotJustOk.com Flavour Interview – One Africa Music Fest".
  31. "The Rhythm of the African Diaspora Plays Everywhere—Including Our Afro Hub". Spotify. January 10, 2019.
  32. Phillips, Yoh. "How Tunde "Tune Day" Ogundipe is Bringing Authentic African Culture to American Audiences (Interview)". DJBooth.
  33. "Midem 2019 Business Review: How the Global music industry moved forwards". June 25, 2019.
  34. "Burna Boy and Spotify celebrate 'African Giant' with #BurnaBank, representing 'the collective will to overcome oppression'". www.yahoo.com.
  35. "Beyonce's 'The Gift' Collaboartors: Meet the African Artists She Worked With". Billboard. July 25, 2019.
  36. Leight, Elias; Leight, Elias (October 4, 2019). "Spotify Pivots on Global Cultures Initiative, Alarming Music Industry".
  37. "Spotify's head of African music, Tunde Ogundipe, leaves service alongside Indian music expert Himanshu Suri". Music Business Worldwide. October 4, 2019.
  38. "Freaknik – Incarnations". BumpWorthy.
  39. "Mississippi's 5-Year Streak". BumpWorthy.
  40. "How The N.E.R.D Forums Low-Key Invented The Rap Internet". The FADER.
  41. 41.0 41.1 "Nycole Valentina". www.mtv.com.
  42. "Big Sean / Mike Posner – East Rock West Rock (New Haven Music Week)". October 10, 2009 – via Flickr.
  43. "MAJOR Mike Posner updates (video, shows, iTunes, etc) | elite + taste = elitaste".
  44. "Rising rap Wiz kid's got the right mix". Boston Herald('the edge' Boston Herald.Com). August 6, 2010. Retrieved August 8, 2010.
  45. Breihan, Tom (April 22, 2010). "Pitchfork: Album Reviews: Wiz Khalifa: Kush and Orange Juice". Pitchfork Media. Retrieved April 23, 2010.
  46. Jones, Christina (March 28, 2011). "Video: Mike Posner ft. Lil Wayne – Bow Chicka Wow Wow (TUNE Day Remix)". MikePosnerHits.com. Retrieved March 28, 2011.
  47. "Creative Portfolio". Tumblr.
  48. Rivera, Zayda (August 28, 2013). "NY Daily News: Miley Cyrus, Justin Bieber's song 'Twerk' leaks". NY Daily News. Retrieved September 23, 2013.
  49. Coulehan, Erin (August 29, 2013). "Miley Cyrus and Justin Bieber Join Forces on 'Twerk' – Rolling Stone". Rolling Stone. Retrieved August 29, 2013.
  50. "Frank Ocean Album In July?". SNOBETTE. June 21, 2014.
  51. Jaguda, Ayo (August 5, 2013). "Tunde Junior Presents "The Tune Up" – Fine China [Remix] - Jaguda.com". NY Daily News. Retrieved August 10, 2013.
  52. Ceccarelli, Katey (March 1, 2019). ""In The Mix" with Matt FX: eating my way through NYC with Broad City's music supervisor". EARMILK.
  53. "Raft of senior music execs call for removal of 'urban' descriptor at major UK music companies, anti-racism training for staff". Music Business Worldwide. June 9, 2020.

External links[edit]


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