Tune Day

Tune Day
Birth name	Tunde Ogundipe
Also known as	theycallmeTUNE, TUNE, Uncle TUNE
Born	New Haven, Connecticut, United States
Origin	Yoruba American
Genres	Afrobeats Afropop Pop Hip hop alternative hip hop Character comedy satire
Occupation(s)	Tech executive Record executive record producer multi-instrumentalist Media/Internet personality actor Entrepreneur
Years active	2005–present
Labels	MetroNorth Music
Associated acts	Timbaland Mike Posner Mr Eazi Kardinal Offishall 2Baba Wizkid Burna Boy Wale (rapper) Maleek Berry Davido The Neptunes Odunsi Godfrey
Website	tuneday.co

Tunde Ogundipe, popularly known as Tune Day, is an American-born Yoruba tech executive, music executive, media/internet personality, actor, multi-instrumentalist and record producer. Tunde is credited for his role in the globalisation of Afrobeats in the late-2010s as Spotify’s Global Lead of African Diaspora Music & Culture. He also launched Spotify's Afro Hub, a portal for various African music genres, podcasts and other original content built to connect the continent to the diaspora and empower creators to live off their art.

Tunde previously held various executive and advisory roles within music, tech, radio, advertising and talent agency companies which include: Apple, WME/IMG (Endeavor), McCann Worldgroup, CBS Radio, Warner Music Group, Sony Music and Universal Music Group. He has worked with artists including Burna Boy, Major Lazer, Mike Posner, Lorde, Jessie J, Red One, Mr Eazi, Wizkid, Davido, Beyonce, Jay Z, Drake, Justin Timberlake, 2Baba, Steve Buslowe, Timbaland and The Neptunes.

Tunde is also known for his viral social media commentary.

Early life

Tune Day was born in Westville, Connecticut to Nigerian parents of Yoruba ethnicity, amongst whom he is of aristocratic rank. He started his musical career in 2005 when a classmate passed his instrumental mixtape to a family friend, a Universal Motown record executive, who offered Tune a development deal.

Career

Radio and Digital

Tunde got his start in the media interning at CBS Radio station WZMX 93.7 FM in Hartford, Connecticut in 2006, eventually becoming a digital strategist and radio personality on the "On-Air Idiot Show". "The On-Air Idiot Show" was broadcast to the Hartford/ New Haven/ Springfield area every Saturday night from 2006 to 2011 and pioneered the idea of syndicating celebrity radio interviews through YouTube with an on demand style of listening. Notable episodes feature rappers Drake (who broke the news about his Cash Money/Young Money deal on the show), LL Cool J and Nicki Minaj, and have been featured on such sites as Global Grind, HipHopDX, NahRight, Miss Info, and more. YouTube in turn offered the show a content partnership deal, the first of its kind. Tunde left the show in 2011 after being offered a digital strategy/ A&R internship at Republic Records.

Internet Personality

From 2012 to 2014, Tunde grew his internet audience by creating viral content, and his brand of African comedy eventually caught the attention of media companies & advertising agencies. On December 19, 2014 he appeared on an episode of HotNewHipHop's "Word On The Street" series, which went viral due to one catchphrase, "Is It Your Fault?". After fans selected the comedic interview as the networks Best Of 2014, a director on the network (Alex Ciccimaro) recommended Tunde to heads of the network, leading him to land his own series at HotNewHipHop. The first episode of TUNE on The Street made its debut on April 28, 2015, just four months after Tunde was first recommended to the network by Ciccimaro. The impromptu video (turned Tidal influencer campaign) went viral as internet personalities Taxstone, Just Blaze, Miss Info and others shared the clip on their social media feeds with hashtags and catchphrases such as, "I'm From Brooklyn", etc. It's estimated that the clip was viewed over 20 million times by July 2015.

Tunde has appeared as a media critic and/or been featured on Billboard, Vanity Fair, The Atlantic, CBC News, Celebuzz, Digital Trends, E! Online, Fuse TV, Hot 97, VH1, VIBE and NotJustOk interviewing artists like Anderson Paak, Kehlani, Lion Babe, Davido, Flavour N'abania, Wiz Khalifa, 50 Cent, Lupe Fiasco and more. Tunde and his Nigerian-American co-anchors Bawo Lawal & Dami Oladunni launched a weekly podcast "No Wahala" on iTunes in 2016.

Spotify: The Globalisation of African Music

Tunde joined the Spotify team in 2018, as the Global Head of African Diaspora Music and Culture. He was appointed to lead Spotify's African & Caribbean initiatives, programming most of Spotify's catalog of African & Caribbean playlists. With help from friends Major Lazer, Wizkid, Bas, Jacob Banks, Mereba, Tunde spearheaded the launch of Spotify's Afro Hub, a portal for various African music genres, podcasts and other original content built to connect the continent to the diaspora and empower creators to live off their art. His tenure focused on the cross-cultural globalisation of Afrobeats, Dancehall, and Afroswing artists like Burna Boy, Wizkid, Davido, Mr Eazi, J Hus, Maleek Berry, Not3s, Afro B, Yxng Bane, Koffee, Estelle (musician) and more. Tunde also led promotional efforts encompassing music projects such as: Burna Boy’s fourth studio album, African Giant, and Disney's The Lion King: The Gift, a soundtrack album curated by American singer Beyoncé for the 2019 photorealistic animated remake of The Lion King. On October 4, 2019, Tunde's departure from Spotify was announced by Rolling Stone, MusicBusinessWorldwide as well as other notable publications. Although rumoured to have transitioned to another music streaming service in an executive role, Tunde's newest endeavor has not been confirmed yet by media sources.

Other Ventures

Music career

From 2006 to 2010, Tune composed bump music for Cartoon Network's late night block adult swim while exchanging music on forums with artists M.I.A. (rapper), Drake, Janelle Monae, Matt Martians, Shomi Patwary, Tyler The Creator, Lonny Breaux, James Fauntleroy, Skateboard P, Ryan Leslie, Sean Kingston and Lil B. In 2007, Tune's demo "Superhero" (which sampled Daft Punk's "Superheroes") leaked and was picked up by iHeartRadio's WKSS/Kiss 95.7 with Mike Adam putting the song in radio rotation. In July 2008, MTV's TRL premiered Miami singer-songwriter Nycole Valentina's song "Just Your Touch" which Tune produced for her debut album, "We Need To Talk". In 2009, Tune began playing live shows, performing with artists such as Big Sean and Mike Posner, Wiz Khalifa, MICK, and Walshy Fire at music venues including Toad's Place in New Haven, Webster Hall in New York City and Conga Room in Los Angeles. In 2010, Tune co-produced Wiz Khalifa's standout song "We're Done" from the mixtape Kush and Orange Juice (which samples the single "Our Time Is Here" by Demi Lovato from the Disney soundtrack Camp Rock).

In 2011, Tune released his debut instrumental tape The Force. Not long after, his remix of Mike Posner and Lil' Wayne's single Bow Chicka Wow Wow went viral thanks to college music blog GoodMusicAllDay. Soon after, major label A&R's moved Tune out to Los Angeles and began commissioning digital strategy and production projects (that became singles and remixes) for various artists including Timbaland, Lorde, Justin Bieber and Miley Cyrus, Drake and Afropop artists. He rose to prominence through Twitter, where he grew a large following for his takes on trends, sampling (music), remix culture, social commentary, viral videos and hidden messages about music releases. In 2013, his remixes of Chris Brown's "Fine China" (song) and Lorde's "Royals" (song) were picked up by iHeartMedia, Cool FM Nigeria, The Beat 99.9 FM and various blogs. Tunde regularly collaborates with chart topping Afropop, EDM and Pop artists in A&R, strategy and production capacities.

Tech industry

Tunde consulted for music streaming service Grooveshark from 2014 to 2015, departing shortly before the service was acquired and later deprecated by Universal Music Group.

Tunde consulted for Aspiro (music streaming service Tidal’s parent company) in 2015 and assisted with their US rollout campaign.

Acting

Tunde landed a few roles on network TV shows including Showtime’s Billions and Food Network/Genius Kitchen’s in the Mix.

Philanthropy and leadership

Tunde also serves as co-founder, board member or global youth ambassador for the following organizations: The Show Must Be Paused UK, The Black Music Coalition, the Bill and Melinda Gates Foundation, the Grammy Foundation and Lagos State Ministry of Tourism.

Discography

Studio albums

• TBA (2021)

Mixtapes and EPs

• DAYdreams' (2018)
• .janet (2016)
• The Force (2011)

External links

• Official website
• Tune Day discography at Discogs

This article "Tune Day" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tune Day. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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