Vanity Wagon
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| Private | |
| ISIN | 🆔 |
| Industry |
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| Founded 📆 | August 1, 2018 |
| Founder 👔 |
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| Headquarters 🏙️ | Delhi |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | vanitywagon |
| 📇 Address | |
| 📞 telephone | |
Vanity Wagon is India’s first and largest clean beauty marketplace based out of Delhi.[1] The platform is an e-commerce initiative that aims to bring about a paradigm shift in the consumption of beauty products from chemical-laden to Clean & Natural products.[2] Founded in 2018 by the husband-wife entrepreneurial duo, Prateek Ruhail and Naina Ruhail, Vanity Wagon stands for Vocal for Local.[3] The company is associated with 200+ Indian brands and has lately added international brands to its brand portfolio.[4]
They have also launched India’s first multi-brand Clean beauty and wellness subscription box, The BelleBox in June 2019.[5]
History[edit]
Vanity Wagon had a soft launch on August 1st, 2018 and became fully operational on September 7th, 2018.[6] The conceptual idea behind Vanity Wagon originated when its Founder & Co-CEO, Naina Ruhail, was in the United Kingdom pursuing her passion for beauty & makeup at the London School of Makeup & the London School of Styling. It was at that moment that the seed of clean beauty germinated in her mind and she came across a whole new array of organic and natural products which could either be sold online or at brick and mortar stores.[7][8]
After conducting her research, Naina concluded that there was still an untapped potential for a clean beauty e-marketplace in India. Her journey kick-started upon shopping online for “natural beauty products” which were stated to be natural. However, on further investigation, Naina found out that they had toxic chemicals in them and were not what they claimed. This is when Naina teamed up with her husband, Prateek, to form Vanity Wagon. Today, Prateek is the CEO of Vanity Wagons, and his wife, Naina, is the Co-CEO & Creative Head of the company.[9]
The name Vanity Wagon has a beautiful meaning attached to it, where “Vanity” represents the admiration of a woman’s beauty needs and “Wagon” represents the ability of the company to serve those needs throughout India.[10]
Platform[edit]
Vanity Wagon has a dedicated blog site (Vanity Blog), a digital magazine (The Vanity Dossier), a YouTube channel (Vanity Watch), and a presence on all major social media platforms such as Facebook, Instagram, Twitter, Pinterest, and others.
Products & Services[edit]
Vanity Wagon stands for Vocal for Local and is associated with 200+ clean and conscious beauty brands, of which a maximum are Indian, such as Ruby’s Organics, mCaffeine, Juicy Chemistry, Earth Rhythm, Mamaearth, SoulTree, Wow Skin Science, Fix My Curls, and The Tribe Concepts, to name a few.[11]
Vanity Wagon offers India’s first multi-brand clean beauty and wellness monthly subscription box, called the ‘Bellebox’ that offers 4 full sized products & 2 samples at a much more affordable price. The company fully endorses the use of sustainable packaging, ensuring a clean and plastic-neutral environment.[12]
At Vanity Wagon, customers can expect products for their body, hair, face, and makeup needs. Some of its popular ingredients include Vitamin C, Hyaluronic acid, Niacinamide acid, honey, shea butter, coconut,, aloe vera,, tea tree, and saffron, which are useful for concerns like acne, pigmentation, dull skin, dandruff, and damaged lips.[13]
Funding[edit]
Initially a bootstrapped initiative, Vanity Wagon has raised two rounds of investment till date. First a seed round of over $200,000 that included investors like Agility Venture Partners, Alfa Ventures founder Dhianu Das, actress Anita Hassanandani, and angel investor Sanjay Nagi. Followed by a pre-series A round of over $735,000 led by Inflection Point Venture (IPV). The round also witnessed participation from Venture Catalysts, Lotus Herbals, the existing investors – Agility Ventures (led by Dhianu Das), and a consortium of HNIs (advised by Instarto).
Roadmap of the Vanity Wagon[edit]
Considering the huge market for organic and natural products in India with no dedicated stores, Vanity Wagon aims to fill in the gaps by emerging as a clean beauty marketplace without the use of any toxic or chemical products. The company intends to promote a healthy lifestyle for the Indian population while giving them effective results.[14]
With its strong brand presence and top Indian brands on board, Vanity Wagon has also added international brands to its brand portfolio and started shipping its products to neighboring countries like Singapore. The company aims to open 15 offline stores by 2023 and plans to ship Indian Clean beauty products to 5 offshore territories.
References[edit]
- ↑ "Who We Are". Vanity Wagon. Retrieved 19 May 2022.
- ↑ "Vanity Wagon delivers you Authentic Cosmetics directly sourced from Brands!". LivePeppy. 16 May 2019. Retrieved 19 May 2022.
- ↑ Staff, Editorial (7 June 2019). "Journey of Naina Ruhail at Organic Cosmetics Startup Vanity Wagon – startupanz.com". startupanz.com. Retrieved 19 May 2022.
- ↑ "Approval Process". Vanity Wagon. Retrieved 19 May 2022.
- ↑ "4 New Websites That Every Beauty Lover Should Check Out". grazia.co.in. Retrieved 19 May 2022.
- ↑ "This Gurugram-based Startup Brings the Future of e-retail in Natural & Organic Beauty". startupsuccessstories.in. Retrieved 19 May 2022.
- ↑ "Beauty and the best: How Vanity Wagon is taking the organic beauty marketplace by storm". YourStory.com. 31 August 2019. Retrieved 19 May 2022.
- ↑ "Vanity Wagon – India's first natural organic beauty place". Free Press Journal. Retrieved 19 May 2022.
- ↑ "Vanity Wagon-Platform To Buy Natural and Organic Beauty Products". StartupTalky. 19 August 2021. Retrieved 19 May 2022.
- ↑ "Know your makeup: What are cruelty-free cosmetic products?". The Indian Express. 28 September 2019. Retrieved 19 May 2022.
- ↑ Ruhail, Naina. "The Shift Of Consumers Towards Organic Products". BW Businessworld. Retrieved 19 May 2022.
- ↑ "Brands say 'no' to plastic, amble towards sustainable packaging and products". Financialexpress. Retrieved 19 May 2022.
- ↑ Ruhail, Naina. "Best Practices, Which Every Brand Must Follow". Entrepreneur. Retrieved 19 May 2022.
- ↑ "Natural, Organic and Sustainable: This is how the beauty industry is changing - Times of India". The Times of India. Retrieved 19 May 2022.
External links[edit]
- Official website
- Vanity Wagon on Facebook
- Vanity Wagon on Instagram
- Vanity Wagon's channel on YouTube
- Vanity Wagon on TwitterLua error in Module:WikidataCheck at line 23: attempt to index field 'wikibase' (a nil value).
- Vanity Wagon on LinkedIn
