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XLAB

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XLAB
This is the logo for XLAB
Private Company
ISIN🆔
IndustryMarketing, Technology, Innovation
Founded 📆August 10, 2015; 6 years ago (2015-08-10)
Founder 👔
Headquarters 🏙️,
Maeva Tower
Ebene CyberCity
,
Mauritius
Area served 🗺️
Members
Number of employees
10-49
🌐 Websitexlab.agency
📇 Address
📞 telephone

XLAB, also known as XLAB Agency, is an Experiential Marketing company, founded on August 10, 2015 in Beirut. XLAB operates as a creative technology arm for global advertising agencies and brands. XLAB encompasses several disciplines that include but are not limited to Software Development, Design, Engineering, and Architecture.

History[edit]

XLAB was established in August 2015 in Beirut. The first client was Red Bull with the first job being the 100th edition of the Soapbox Race on 4 September 2015.

On July 2017, XLAB initiated operation in the UAE, working with Majid Al Futtaim Group and Emoji®️ to deliver the 'Emoji Go' [1] experience.

In 2019, XLAB moved its headquarters to the Republic of Mauritius as part of a global expansion plan.

Offices[edit]

  • Headquarters: Post-acquisition, XLAB's headquarters was shifted to Maeva Tower, Bank Street in Ebène the CyberCity of the Republic of Mauritius.
Maeva Tower, the location of XLAB's headquarters


  • MENA Office: For the MENA region, XLAB offices are located in The Artist Lofts Building, Beirut, Lebanon.
The Artist Lofts, the location of XLAB's MENA offices

Products and Services[edit]

Services

  • Software Development including:
    • Virtual reality
    • Augmented reality[1]
    • Game Development

Products

  • Blackbox [2]
  • Snap
  • Loop
  • AmazeWalls
  • Mosaic Wall
  • Social Vending Machine

Notable clients: past and present[edit]

  • Red Bull
  • Adidas
  • Starbucks
  • Majid Al Futtaim Group
  • Marlboro
  • Samsung
  • Lenovo
  • Trident
  • Volkswagen
  • Reebok
  • Cadbury
  • Clorets

Creative Awards[edit]

In 2017, XLAB won the bronze award for 'Best Use of Technology' at The Festival of Media MENA Awards for the Reebok 4D Runner activation 'Mapped To Move' in collaboration with Carat MENA.[3]

Also in 2017, XLAB's Lenovo activation, 'Human Keyboard', was shortlisted for the 'Best Use of Social Platforms' at the Dubai Lynx Festival in collaboration with MEMAC Ogilvy & Mather.[4]

XLAB had two other entries at the Dubai Lynx Award festival, 'A Jelly Popping Experience' for Cadbury Dairy Milk [5] and 'Kill Them Odors' for Clorets.[6]

References[edit]

  1. 1.0 1.1 Catching Emoji Icons At Majid Al Futtaim Malls: Catching Emoji Icons At Majid Al Futtaim Malls, date: August 3, 2017
  2. BlackBox Uses Social Media To Bring Online Engagement Offline: BlackBox Uses Social Media To Bring Online Engagement Offline, date: November 3, 2014
  3. Festival Of Media Awards Mena: Festival Of Media Awards Mena, date: April 26, 2017
  4. Dubai Lynx 2020: Dubai Lynx 2020, date: May 2017
  5. Dubai Lynx 2020: Dubai Lynx 2020, date: May, 2017
  6. Dubai Lynx 2020: Dubai Lynx 2020, date: May, 2017


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