Yanson Group of Bus Companies
A Ceres Liner bus heading to Bacolod City
|Founder||Ricardo B. Yanson, Sr.|
|Leo Rey V. Yanson |
(President and CEO)
Number of employees
|Divisions||Transport Engineering and Bus Body Assembly Plant (TEBBAP)|
Ceres–Negros Football Club
The Yanson Group of Bus Companies is a family-owned managed business that has grown from a lone 14-seater jeepney plying a single route called Ceres Liner, to a conglomerate of transportation companies with a combined number of operating units of 838 transport vehicles as of January 2010, operating in Visayas, as well as serving Mindanao. The company pioneered inter-modal services between Negros and other parts of the Visayas.
- 1 History
- 2 Subsidiaries
- 2.1 Vallacar Transit Incorporated
- 2.2 Rural Transit of Mindanao Incorporated / Bachelor Express Incorporated
- 2.3 Ceres Transport Incorporated
- 2.4 Southern Star Bus Transit Incorporated
- 2.5 Gold Star Bus Transit Incorporated
- 2.6 Mindanao Star Bus Transport Incorporated
- 2.7 Sugbo Transit Express Incorporated
- 2.8 Vallacar Transit Incorporated - Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP)
- 2.9 Ceres Pasalubong
- 2.10 Ceres–Negros F.C.
- 3 Bases
- 4 Fleets
- 4.1 Airconditioned Units
- 4.2 Ordinary Fare Units
- 5 Company Logo
- 6 See also
- 7 References
- 8 External links
History[edit | edit source]
The company was founded in 1968 by Ricardo B. Yanson (passed away on Sunday, October 25, 2015) and his wife, Olivia Villaflores Yanson, beginning with the purchase of one jeepney unit. This effort ultimately became a jeepney-assembly business. In the early 1970s, the market was flooded with Ford Fieras; the couple decided to diversify into a small bus line which plied the Bacolod City-Valladolid-La Carlota route (hence, ValLaCar) and christened it as Ceres Liner, named after Ricardo's youngest sister.
Below are the following milestones of Yanson Group of bus Companies:
|1980||Ceres Liner was covering the whole region of Negros.|
|1981||The Yansons ventured into Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985, and formed Rural Transit of Mindanao while for Bachelor Express had retained its name as one of the conditions of the contract of sale.
Having a lot of bus units, the company decided to operate a fiberglass, recapping, brake lining, and battery plant. Thus the born of VTI-Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP).
|2005||The conglomerate bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival, and became the dominant transit company in the island of Mindanao.|
|2007||Its buses pioneered travel through the western Nautical Highway (Dapitan-Dumaguete-Bacolod-Iloilo-Caticlan-Kalibo-Roxas and Oriental Mindoro-Calapan-Batangas-Manila). As part of their expansion to the western Nautical Highway route, and to establish a line to Metro Manila,|
|2009||Proving to be profitable from their debut as the pioneering bus company to serve the western Nautical Highway, Ceres Transport was established in based in Batangas City upon expanding their services to Luzon.|
|2011||The conglomerate bought out St. Jude Transportation Company, a bus line based in Bohol, and renamed it Southern Star Bus Transit.|
|2013||They bought out CCJRC Liner, a bus line based in Sto. Tomas, Davao del Norte, and integrated its operations with Bachelor Express Inc.|
|2014||Yanson Group bought out Weena Express, a bus line serving Cotabato City. At first, it became a part of Bachelor Express Inc., but the company decided to form a new subsidiary as Mindanao Star Bus Transport Incorporated.|
|2015||Yanson Group bought out Holiday Bus Transport Inc., and integrated its operations with Mindanao Star Bus Transport Incorporated.|
|2016||Yanson Group bought out D' Rough Riders Inc. and integrated its operations to Vallacar Transit Inc., but the sold-out formed a new brand under Vallacar, Sugbo Transit and Sugbo Tours.|
|2018||Yanson Group bought out Holiday Bus' sister company Island City Express, a bus company that serves the Davao City - Kaputian via Peñaplata In Samal Island. (IGACOS) and integrated its operations to Mindanao Star Bus Transport Incorporated, but they kept the original name as one of the conditions of the contract of sale.|
Today, the corporation presides over a transportation business with around 2,000 buses serving the islands of Negros, Panay, Cebu, Bohol, Samar-Leyte and Mindanao, as well as Batangas City.
Subsidiaries[edit | edit source]
These are the subsidiary companies under the Yanson Group of Bus Companies as of 2016:
|Bus Subsidiaries||Brands under the subsidiary|
|Vallacar Transit Incorporated||Ceres Liner, Ceres Tours|
|Rural Transit of Mindanao Incorporated||Rural Transit, Rural Tours|
|Bachelor Express Incorporated||Bachelor Express, Bachelor Tours|
|Southern Star Bus Transit Incorporated||Southern Star|
|Ceres Transport Incorporated||Ceres Transport|
|Gold Star Bus Transit Incorporated||Gold Star|
|Mindanao Star Bus Transport Incorporated||Mindanao Star, Island City Express|
|Sugbo Transit Express Incorporated||Sugbo Transit, Sugbo Tours|
Vallacar Transit Incorporated[edit | edit source]
Started in 1968, Vallacar Transit Incorporated is the first subsidiary of the Yanson Group of Bus Companies. It started with Ceres Liner which is named after the founder's younger sister. By 1980, Ceres Liner was covering the whole region of Negros.
In 2007, Ceres Liner's Iloilo base pioneered travel between Iloilo City and Metro Manila through the Western Nautical Highway. Proving to be profitable, Yanson Group expanded its Metro Manila operations and later established Ceres Transport in 2009.
Rural Transit of Mindanao Incorporated / Bachelor Express Incorporated[edit | edit source]
In 1981, the Yansons ventured to Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985, and formed Rural Transit of Mindanao. However, the formation of Rural Transit was divided from Bachelor Express when the former owners of Bachelor and Yanson Group agreed to retain the name Bachelor Express as one of the conditions of the contract of sale. Bachelor Express was then named as Bachelor Express Inc.
In 2005, they bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival, and became the dominant transit company in the island of Mindanao. This expanded their operations to the whole Western Mindanao, making Rural Transit as the predominant transport operator in the Mindanao Region.
Ceres Transport Incorporated[edit | edit source]
In 2007, Ceres Liner's Iloilo base pioneered travel between Iloilo City and Metro Manila through the Western Nautical Highway. Proving to be profitable, Yanson Group expanded its Metro Manila operations and established Ceres Transport in 2009, being based in Batangas City. It enabled bus services encompassing Cubao in Quezon City, Batangas City, Mindoro and Panay.
Southern Star Bus Transit Incorporated[edit | edit source]
In 2011, the conglomerate bought out St. Jude Transportation Company, a bus line based in Bohol, and renamed it Southern Star. Primarily, it was operated under the management of Vallacar Transit Incorporated. Later on, Southern Star formed its own subsidiary as Southern Star Bus Transit Incorporated.
Gold Star Bus Transit Incorporated[edit | edit source]
In 2012, Ceres Transport Inc., bought out a franchise of Gold Star Bus Company and allowed it to operate its Batangas-Cubao and Batangas-Alabang routes. Later on, Yanson Group decided to create on its own subsidiary as Gold Star Bus Transit Incorporated, making it apart from the Ceres Transport Inc.
Mindanao Star Bus Transport Incorporated[edit | edit source]
Mindanao Star started in January 2015 when Bachelor Express bought out Weena Express and sister company People's Transport Corporation. It then formed a new subsidiary as Mindanao Star Bus Transport Incorporated, making them apart from the management of Bachelor Express. It opened opportunity for Yanson Group to serve the Davao City - Cotabato City route, which they cannot penetrate for decades.
In October 2015 Mindanao Star bought Holiday Bus, the bus line of Davao Holiday Transport Services Inc., It made them to expand their operations for Davao City - General Santos City, and General Santos City - Koronadal City route.
In April 2018 Mindanao Star bought Holiday Bus' sister company Island City Express. It made them expand their operations for the inter-island service between Davao City and Island Garden City of Samal.
Sugbo Transit Express Incorporated[edit | edit source]
In 2016, Ceres Liner bought around 70 bus franchises from D' Rough Riders Express. It then formed a new brand as Sugbo Transit which is named after Sugbo, the native name of Cebu. Currently, the said branding is under the management of Ceres Liner's Cebu Base.
In 2018, Sugbo Transit added New City Buses and a new route that will ply the Cebu South Bus Terminal to the Mactan-Cebu International Airport. Using the name Sugbo Tours Instead of Sugbo Transit.
Vallacar Transit Incorporated - Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP)[edit | edit source]
Vallacar Transit Incorporated - Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP) is the coach-building division of Yanson Group. They serve to refurbish Yanson's buses, and even to redevelop new units for their operations.
Ceres Pasalubong[edit | edit source]
Ceres Pasalubong is a producer of pasalubong products and pastries. It is part of the E.Y. Group of Companies which is owned by Emily Yanson. It offers a wide range of local pastries and delicacies produced in the Negros Island Region.
Ceres–Negros F.C.[edit | edit source]
Ceres–Negros F.C. commonly referred to as Ceres F.C., is a Filipino professional football club based in the city of Bacolod, Negros Occidental that plays in the Philippines Football League, the highest level of Philippine club football. The club is a member of the Negros Occidental Football Association, and was originally named Ceres – Negros Football Club.
The name Ceres came from the Ceres Liner bus line owned by brothers Ricky and Leo Rey Yanson and operated by Vallacar Transit Inc., the largest public land transportation company in the Negros Region of the Philippines. La Salle came from the club's close ties with the University of St. La Salle in Bacolod City. The club's home ground is the Panaad Park and Stadium in Bacolod City.
Ceres had their first major success in the United Football League in the 2014 season, when they won the United Football League Division 2 Championship, earning them promotion to the first division. Since then, they have won the UFL FA League Cup and the United Football League Division 1 Championship.
Bases[edit | edit source]
Their subsidiaries are sub-divided by bases. These are based on their area of their operation, and their base number shall be the prefix number for their bus fleets. This practice was started in 2005 after they bought out Lilian Express Inc., and felt that re-organizing their company is needed.
|Base Number||Subsidiary Assigned For||Location|
|0||Ceres Transport Inc.||Batangas City|
|1||Rural Transit of Mindanao Inc.||Bulua, Cagayan De Oro City|
|2||Rural Transit of Mindanao Inc.||Yacapin, Cagayan De Oro City|
|3||Bachelor Express Inc.||Butuan City|
|4||Bachelor Express Inc.||Maa, Davao City|
|5||Vallacar Transit Inc.||Bacolod City|
|6||Vallacar Transit Inc.||Iloilo City|
|7||Vallacar Transit Inc.||Dumaguete City|
|8||Vallacar Transit Inc./Sugbo Transit Express Inc.||Cebu City|
|9||Rural Transit of Mindanao Inc.||Pagadian City|
|10||Rural Transit of Mindanao Inc.||Dipolog City|
|11||Ceres Transport Inc./Gold Star Bus Transit Inc.||Batangas City|
|12||Southern Star Bus Transport Inc.||Tagbilaran City|
|15||Mindanao Star Bus Transport Inc./Island City Express Corp.||Maa, Davao City / Cotabato City|
Fleets[edit | edit source]
Majority of VTI's coaches are built by its coach-building division, the VTI Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP), in Barangay Mansilingan, Bacolod City.
Some units are also built by other local bus body builders like Pilipinas Hino, Almazora Motors, and Santarosa Philippines; as well as foreign coach builders like King Long, Golden Dragon, Higer and Yutong of China.
Examples of VTI's current own-built models are Viking, Crius, Legacy and Contessa.
Airconditioned Units[edit | edit source]
Yanson ViKing[edit | edit source]
ViKing which is short for Vallacar-King Long was a shared engineering design from King Long and VTI-TEBBAP to develop and re-engineer one of King Long's buses, the King Long XMQ6126Y. At the development of the design, the 3rd Generation made up the closest to the said model even to the interior looks and designs. The development then continued with upgraded reclining seats, 5 flat-screen TVs, Dashboard Cameras, WiFi equipped, and LED Signboard.
Yanson ViKing buses can be found in all bus subsidiaries of Yanson Group except for Southern Star Bus Transport Inc.
- 1st Generation (2009)
- 2nd Generation (2009–2010)
- 4th Generation (2010–2011)
- 5th Generation (2011)
- 6th Generation (2011–2012)
- 7th Generation (2012–2013)
- 8th Generation (2013–2015)
- 9th Generation (2015–present)
- 10th Generation (2016–present)
- 11th Generation (2017-present)
Yanson Legacy[edit | edit source]
Legacy started with the prototype of DongFeng DHZ6120Y. The first of its kind was the Ceres Tours 55003 which became the flagship of all Yanson Group buses. Although it was made from DongFeng, Yanson Group brought it to VTI-TEBBAP for special remodifications. It was installed with brand new reclining seats, 3 flat-screen TVs and equipped with WiFi.
In the development of the design, they soon produced another prototype for GAC-Hino SFQ6123 with one unit which then the Ceres Tours 55006. Same to Ceres Tours 55003, it was upgraded with brand new reclining seats, 3 flat-screen TVs and equipped with WiFi.
Yanson Legacy were deployed to Vallacar Transit Inc., Rural Transit of Mindanao Inc., Bachelor Express Inc., and Mindanao Star Bus Transport Inc.,
- Prototype/Legacy RK (2012–present)
- 1st Generation (2012)
- 2nd Generation (2013)
King Long Units[edit | edit source]
Yanson Group Started to order King Long units from China in 2008. They are deployed for Vallacar Transit Inc., Rural Transit of Mindanao Inc., Bachelor Express Inc., Mindanao Star Bus Transport Inc., and Ceres Transport Inc.
- King Long XMQ6119T (2008–present)
- King Long XMQ6111Y (2012–present)
- King Long XMQ6125AY (2016-present)
- King Long XMQ6126Y (2009–present)
- King Long XMQ6129Y2 (2012–present)
- King Long XMQ6129Y HD (2012–present)
- King Long XMQ6129Y5 SHD (2015–present)
- King Long XMQ6800H (2008–present)
- King Long XMQ6871CY (2016–present)
- King Long XMQ6111CY (2017-present)
Yutong Units[edit | edit source]
Yanson Group Started to order Yutong units from China in 2010. It was then the second Chinese-brand buses to order after King Long. They are deployed for Vallacar Transit Inc., Rural Transit of Mindanao Inc., Bachelor Express Inc., Mindanao Star Bus Transport Inc., Southern Star Bus Transport Inc., Gold Star Bus Transport Inc., and Ceres Transport Inc.
- Yutong ZK6107HA (2010–present)
- Yutong ZK6100H (2011–present)
- Yutong ZK6119H (2010–present)
- Yutong ZK6119H2 (2015–present)
- Yutong ZK6127H (2015–present)
- Yutong ZK6858H (2011–present)
- Yutong ZK6858H9 (2012–present)
Higer Units[edit | edit source]
In 2015, they experimented to order other bus brands like Higer. It ended up by ordering 8 buses for Vallacar Transit Inc., and Bachelor Express Inc.
- Higer KLQ6118HKQ UTour (2015–present)
- Higer KLQ6129G GreenLite (2015–present)
Golden Dragon and Replica Units[edit | edit source]
Yanson Group has no plans for Golden Dragon for their fleets. Eventually, after they bought out Weena Express and CCJRC Liner which having several Golden Dragon fleets, they decided to use them as their add-on buses. They are used for Mindanao Star Bus Transport Inc., which is the later name of Weena Express following the acquisition. Now they are used for shuttle services only.
- Golden Dragon XML6103 (2013–present)
- Golden Dragon XML6101 (2013–2015)
- BAR GD XML6103 Replica (2015–present)
Guilin-Daewoo[edit | edit source]
Like Golden Dragon, Yanson Group never thought of having Guilin-Daewoo buses to add on their fleets. Eventually, Weena Express, a bus that they bought in 2015 has these. Thus, it add up to their fleet after the sell-out.
- Guilin Daewoo GDW6900K6
- Guilin Daewoo GDW6119H
Former fleets[edit | edit source]
Before they engaged to Chinese buses, these are their predominant fleets:
- Pilipinas Hino/VTI-TEBBAP RK Cat's Eye (2002–2015)
- CMC Aero Queen/Hyundai 2K (1999–2008)
- Santarosa Philippines Flexi (1994–2004)
- Santarosa Philippines Exfoh (1997–2008), (2014–2016)
- Santarosa CityLiner (2014–2016)
- Daewoo BM090 (2014-2016)
- Nissan Diesel NDPC Euro Bus (1999–2011)
- Almazora MAN Lion's Coach (2002–2012)
Ordinary Fare Units[edit | edit source]
Crius[edit | edit source]
There are two variant of Crius buses which are made by VTI-TEBBAP: the Crius RK which is made with Hino RK chassis, and the Crius FF1J which is made with Hino FF chassis. Both are made for longer routes with high demand of passengers. They have a seating capacity of 61 passengers plus 20 standing passengers. They are deployed for Vallacar Transit Inc., Rural Transit of Mindanao Inc., Bachelor Express Inc., and Southern Star Bus Transport Inc.,
- Crius RK (2011–present)
- Crius FF1J (2011–present)
M9[edit | edit source]
M9 is an ordinary fare bus made by VTI-TEBBAP which is made with chassis from Nissan Diesel Buses. However, in 2014 they stop the production of M9 buses, while the existing ones are converted into shuttle buses for employees. Before their conversion, they were deployed for Vallacar Transit Inc., Rural Transit of Mindanao Inc., and Bachelor Express Inc.,
- VTI-TEBBAP M9 (2011–2014)
Contessa and FB4J[edit | edit source]
The Contessa and the FB4J are both mini-buses made for YGBC's shorter routes. They are deployed for Vallacar Transit Inc., Rural Transit of Mindanao Inc., Bachelor Express Inc., and Southern Star Bus Transport Inc., now, all Contess units were donated to different companies and branches of the government.
- VTI-TEBBAP Contessa (2012–present)
- VTI-TEBBAP FB4J Coaster (2011–present)
Hino RK Cat's Eye[edit | edit source]
The iconic Hino Cat's Eye buses of Plipinas Hino Inc., were made its replica by VTI-TEBBAP for Yanson Group of Companies. The production of these started since 2001, and ended in 2007. Though the production of these ordinary fare buses ended, there are still a few of these running for Rural Transit of Mindanao Inc., serving the routes for Dipolog City - Zamboanga City, with upgraded kits, improved head-lights and the signboard placed to the top from the usual placement of it at its dashboard, along the passenger side.
- Hino RK Cat's Eye (2001–present)
King Long[edit | edit source]
With the increasing demand for ordinary fare buses, Yanson Group decided to order King Long ordinary buses in 2012. They were initially assigned for Vallacar Transit Inc., and later deployed for Rural Transit of Mindanao Inc., and Bachelor Express Inc.
- King Long XMQ6859Y (2012–present)
- King Long XMQ6107Y (2013–present)
- King Long XMQ6871CY (2017–present)
- King Long XMQ6107AYW (2018–present)
Yutong[edit | edit source]
After King Long, Yanson group ordered at least 20 Yutong ordinary fare buses for Bachelor Express Inc and Rural Transit Mindanao Inc.
- Yutong ZK6858H (2013–present)
Dongfeng[edit | edit source]
There are around 2 Dongfeng Coasters that is used for Bachelor Express Inc.
- Dongfeng EQ6900PT Coaster (2012–present)
BAR Replicas[edit | edit source]
BAR  or the Bataan Automotive Remanufacturing Corporation's GD XML6103 Replica was the primary ordinary fare buses for Weena Express. However, following the acquisition in 2015, Yanson Group adopted their fleets and used it for the later. Mindanao Star Bus Transport Inc. Now they only serve as shuttle buses.
- BAR GD XML6103 (2015–present)
Other units[edit | edit source]
These are the ordinary fare buses that is being used from the company long before there was Crius, M9, Contessa and FB4J:
- Pilipinas Hino RK Ordinary Fare version 2-door/VTI-TEBBAP Cat's Eye (1997–2012)
- CMC Aeroqueen/VTI-TEBBAP Hyundai 2K (1996-2009)
- VTI-TEBBAP Aerobus/Airwolf (1991-1997)
- Santarosa Philippines Flexi "Ordinary Fare" 2-door (1995-2005)
- Santarosa Philippines Exfoh (1997-2011)
Company Logo[edit | edit source]
On their introduction during the 80's, the company has no formal logo that is used to their business. But just for their representation of their company, they were presented by their business name in such, "Ceres Liner", "Bachelor Express" and "Rural Transit", written in a font similar to Bitsumishi.
In 2000, the company used a fox logo for Ceres Liner and Rural Transit and an eagle logo for Bachelor Express, due to the launch of Disney Channel Asia. The font was changed as to similar with Copperplate Font.
In 2008, following the introduction of Ceres Transport, a new logo for Ceres Transport was introduced. Then in 2015, following the introduction of Mindanao Star, a new logo for Mindanao Star was introduced. In 2016, they introduced Sugbo Transit with its own logo as well.
Due to their continuous expansion which brought up to a lot of logos, in 2013, the company uses one generic logo which will serve as Yanson Group's corporate identity. The logo serves as the emblem of their buses that is manufactured from VTI-TEBBAP. However, the logos made by their subsidiaries will continue to be used as for their representation. They also used a font similar to Cavalero Roman BT.
See also[edit | edit source]
References[edit | edit source]
- "Inspiring Entrepreneurs (Regional)". www.gonegosyo.net. Retrieved 2016-11-08.
- "The Ceres Empire: Pride of Negros (History of Yanson Group of Bus Companies)".
- "Ceres Bus Operation in Bohol Gets Loud Praises".
- "BusinessWorld | Transport company gets new route by buying bus firm". www.bworldonline.com. Retrieved 2016-11-06.
- "Weena Express, Inc.: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 2016-11-06.
- "The YANSON Group of Companies". www.CDODev.Com | PROGRESS WATCH : Cagayan de Oro and Misamis Oriental. 2012-05-10. Retrieved 2016-11-08.
- "Merged: All about BACOLOD CITY - Page 167". www.istorya.net. Retrieved 2016-11-08.
- "Ceres owner offers lot for south terminal site". thedailyguardian.net. Retrieved 2016-11-08.[dead link]
- "Ceres Liner Bus Depot (Yanson Group of Bus Companies/Vallacar Transit, Inc. - Bacolod Central Bus Depot) - Wikimapia". wikimapia.org. Retrieved 2016-11-08.
- "Ceres-La Salle means business". Pinoyfootball.com. Retrieved 2016-11-08.
- "41 Ceres buses in Cebu Wi-Fi ready". Cebu Daily News. 2012-10-12. Retrieved 2016-11-08.
- "PressReader.com - Connecting People Through News". www.pressreader.com. Retrieved 2016-11-08.
- "Group of Bus Companies Modernizes Fleet | HighBeam Business: Arrive Prepared". business.highbeam.com. Retrieved 2016-11-08.
- "Ceres Tours 55003". Flickr. Retrieved 2016-11-06.
- "Bataan Automotive ReManufacturing Corporation | Philippines Ypages". www.philippinesypages.com.ph. Retrieved 2016-11-06.
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