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360 Agency Berlin

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360 Agency Berlin
GmbH
ISIN🆔
IndustryAdvertising, Public Relations
GenreAdvertising agency
FateActive
Founded 📆2014; 10 years ago (2014) in Berlin, Germany
Founder 👔
Headquarters 🏙️, ,
Area served 🗺️
Germany, Europe
Key people
Members
Number of employees
🌐 Website360agencyberlin.com
📇 Address
📞 telephone

360 Agency Berlin is an advertising agency engaged in sustainable advertising.[1][2]

History[edit]

Andrea Henao is the founder and managing director of 360 Agency Berlin.[3][4] Since its establishment, the agency has worked with several brands including KEEN Footwear, The Water Integrity Network, Heineken, Drivy, Do You Green, Luxoft, the European Commission, and Sequa. The agency is focused on creating campaigns and promoting sustainable and ethical brands around the world.[5] To this end, 360 Agency Berlin reviews the supply chain and corporate social responsibility of the brands it represents.[6]

In 2021, 360 Media Agency and Sequa launched the Beyond Your Clothes campaign,[7] a Pan-European campaign funded by the European Commission to raise awareness on the environmental and social consequences of the clothing industry.[8][9] The campaign was launched in April, 2021 and run from May, 2021 to December, 2021.[10]

Recognition[edit]

In 2021, 360 Agency Berlin won a gold medal in the category of "Corporate and Institutional Communication of Governmental Social and Environmental Organization" at the maiden Luum Awards for their work with Sequa in the Beyond Your Clothes campaign.[11][12]

References[edit]

  1. Nora, Dohles. "How does sustainable marketing work?". Sinnema. Retrieved 28 March 2022.
  2. "Can the ad industry become sustainable?". DW. Retrieved 23 March 2022.
  3. Loredana, Sandulescu. "Andrea Henao, the founder of the first sustainable advertising agency". Revistabiz. Retrieved 28 March 2022.
  4. Elma, Bašić. "Three questions for Andrea Henao, Managing Director, 360 Agency Berlin and 360 Agency Europe, Germany". Media Marketing. Retrieved 21 March 2022.
  5. Lindsay, Bennett. "360 Agency Berlin: Sustainable advertising for ethical brands". Adnews. Retrieved 21 March 2022.
  6. "The newfound power of responsible advertising". Triple Pundit. Retrieved 23 March 2022.
  7. "European Commission tackling the impact of fast fashion with "Beyond Your Clothes" Campaign". Textalks. Retrieved 21 March 2022.
  8. "Beyond Your Clothes" Campaign". Raw Assembly. Retrieved 21 March 2022.
  9. "Introducing the "Beyond Your Clothes" Campaign". Sequa. Retrieved 21 March 2022.
  10. Maria Cristina, Pavarini. "Discover European Commission's new campaign 'Beyond Your Clothes'". The Spin Off. Retrieved 21 March 2022.
  11. "Myanmar: Beyond Your Clothes campaign wins Luum Award". Sequa. Retrieved 21 March 2022.
  12. "European's advertising well represented in Switzerland at the Luum Awards". Tomilli. Retrieved 21 March 2022.

External links[edit]



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