Belvoir Group plc
| Public | |
| Traded as | AIM: BLV |
| ISIN | 🆔 |
| Industry | Property franchise, Estate agency, Financial services, Real estate |
| Founded 📆 | 1995 |
| Founders 👔 | Mike Goddard, Stephanie Goddard |
| Headquarters 🏙️ | , United Kingdom |
Area served 🗺️ | United Kingdom |
| Members | |
Number of employees | |
| 🌐 Website | belvoirfranchisegroup |
| 📇 Address | |
| 📞 telephone | |
Belvoir Group PLC
Belvoir Group PLC was a UK-based property franchise company operating a network of estate and lettings agencies, as well as mortgage and financial services. Founded in 1995 and publicly listed on the AIM market of the London Stock Exchange, Belvoir expanded through franchising and acquisitions. In early 2024, Belvoir Group merged with The Property Franchise Group PLC (TPFG), forming a larger multi-brand property franchiser in the United Kingdom.
History
Belvoir Group was founded in 1995 by Mike and Stephanie Goddard. Its first franchised office opened in 1996 in Moray, Scotland. The group expanded through a franchise model and acquisitions.
2012: Belvoir listed on the AIM market of the London Stock Exchange.
2015: Acquired East Midlands-based estate agent Newton Fallowell.[1]
2016: Acquired nationwide lettings franchise Northwood.[2]
2017: Acquired Brook Financial Services.[3]
2019/2020: Acquired Lovelle Estate Agents, a Lincolnshire-based network.[4]
2021: Acquired student lettings specialist Nicholas Humphreys.[5]
2022: Acquired boutique estate agency Mr and Mrs Clarke.[6]
2024: Completed an all-share merger with The Property Franchise Group, in a deal valuing Belvoir at approximately £214 million. The combined group operates over 930 outlets and manages over 152,000 rental properties.[7][8]
Operations
Belvoir operated through a franchise model, with local offices managing day-to-day operations. The group provided support in areas including: Training and onboarding, Marketing and brand support, Regulatory compliance and auditing, IT systems and software, Business development and acquisition support. Belvoir also operated a financial services division, offering mortgage advice and protection products through appointed representatives and partnerships.
Brands and Subsidiaries
Belvoir
Founded in 1995, Belvoir grew to operate more than 170 franchised offices across England, Scotland, Wales, and Northern Ireland. Originally focused on lettings, the brand expanded to offer full estate agency services.
Northwood
Acquired in 2016, Northwood operated over 90 estate and letting agencies across the UK. The brand is well known for its Guaranteed Rent scheme, which is underwritten by franchisees.
Newton Fallowell
Founded in 1999 and acquired in 2015, Newton Fallowell is based in the Midlands and operated more than 30 offices. The brand specialises in property sales and lettings, particularly in rural and market town locations.
Lovelle
Lovelle Estate Agents, founded in Lincolnshire and franchised since 2006, was acquired in 2019/2020. It had 16 franchised offices across Lincolnshire, Hull, and East Riding.
Nicholas Humphreys
Founded in 1998 and acquired in 2021, Nicholas Humphreys focused on student lettings, with branches located in key university towns including Loughborough, Nottingham, and Sheffield.
Mr and Mrs Clarke
A boutique hybrid estate agency founded in 2014, Mr and Mrs Clarke was acquired in 2022. The brand operated without traditional high street offices and focused on a design-led, lifestyle-based selling model.
Brook Financial Services
Acquired in 2017, Brook Financial Services operated under the umbrella of the Mortgage Advice Bureau, offering mortgage and protection advice nationwide.
Financial Information
Before its merger with TPFG, Belvoir was listed on the AIM under the ticker BLV. The group reported the following financial performance (pre-merger):
Revenue (2022): £36.1 million
Adjusted Profit Before Tax: £9.1 million
Franchise offices: Over 470
Employees: Approx. 110 staff at central office (supporting hundreds of franchisees)
As of 2024, following the merger, the combined entity (TPFG + Belvoir) managed:
930+ franchised outlets
152,000 rental properties
28,000+ property sales annually[9]
Key People
Mike Goddard: Founder and former Chairman Dorian Gonsalves: CEO of Belvoir Group (served until 2024 merger)
Michelle Brook: Executive Director (retained post-merger on TPFG board)
Paul Latham: Chair of the enlarged TPFG Group post-merger
Franchising Model
Belvoir offered a full franchise package to prospective franchisees, including: Exclusive territory rights, Initial training and launch support, Ongoing business and compliance support, Centralised marketing and IT systems, Opportunities to purchase existing portfolios and businesses via franchise recruitment arm. Franchisees typically paid an initial franchise fee, followed by monthly royalties based on revenue.
References
- ↑ "Belvoir snaps up Newton Fallowell in £6.4m deal". Property Industry Eye. 9 July 2015.
- ↑ "Belvoir acquires Northwood in property super deal". Property Industry Eye. 7 June 2016.
- ↑ "Belvoir acquires Brook Financial Services". The Negotiator. 13 July 2017.
- ↑ "Belvoir announces £2m acquisition of 19 branch estate and letting agency businesses". Property Industry Eye. 13 December 2019.
- ↑ "Nicholas Humphreys acquired by Belvoir Group". Point Franchise. 4 August 2021.
- ↑ "Belvoir snaps up hybrid estate agency Mr and Mrs Clarke". The Negotiator. 11 March 2022.
- ↑ "TPFG and Belvoir merger completes". Estate Agent Today. 8 March 2024.
- ↑ "Property Franchise Group consolidation strategy with Belvoir". City AM. 7 August 2024.
- ↑ "Belvoir Investor Relations". Proactive Investors. 10 January 2024.
External Links
Belvoir Group Official Site Investor Relations The Property Franchise Group London Stock Exchange
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