Cardback
 | This article relies too much on references to primary sources. (February 2016) (Learn how and when to remove this template message) |
| File:Main-shadow-rounded-icon.png | |
Type of site | Private |
|---|---|
| Founded | February 2013 |
| Headquarters | New Delhi, India |
| Area served | India |
| Founder(s) | Nidhi Gurnani Nikhil Wason |
| Industry | Internet |
| Parent | Orangut Labs Pvt. Ltd. |
| Website | cardback |
| Launched | October 2014 |
| Current status | Online |
Cardback is a payment recommendation platform that helps credit, debit, prepaid cardholders and mobile wallet users see their best way to pay for transactions at restaurants, cafes, retail shopping outlets, spas, hotels, airports, petrol pumps, movie theaters, and e-commerce websites. Recommendations are based on card and wallet offers, features and reward points.[1]
This service is currently available in six cities in India - Delhi-NCR, Mumbai, Bangalore, Pune, Chennai and Hyderabad.[2]
History[edit]
Cardback was founded by Nidhi Gurnani and Nikhil Wason in 2013 in New Delhi, India under the parent company Orangut Labs Pvt. Ltd. The beta version of the mobile app was launched in Sep 2013 on Android; the full version was launched in October 2014 on iOS, Windows and Android.[citation needed]
Funding[edit]
Cardback received its first round of investment from The Morpheus in February 2013. In July 2014, they raised Rs. 1 crore ($170,000) via LetsVenture. Rajan Anandan, Sunil Kalra, Rishi Srivastava led the round along with Alok Mittal.[3][4]
Features[edit]
Cardback supports more than 600 credit and debit cards across 10 banks[5] and 3 wallets.[2] Users do not need to provide their card numbers to register their cards and wallets.[6]
Recognition[edit]
Cardback was recognized as one of the Emerge50 companies by NASSCOM for the year 2014-15,[7][8] and was also a part of the first batch of FbStart program for startups by Facebook.[9][10][11]
Media coverage[edit]
Various media houses and tech blogs have covered Cardback since its inception. These include The Economic Times,[12] NDTV,[5] Gizmodo,[13] MediaNama,[4] Windows Central[14] and Lighthouse Insights.[15]
References[edit]
- ↑ Babu, Anita (August 12, 2015). "Facebook spends $20 mn worth benefits to groom Indian app developers through FbStart". Business Standard.
- ↑ 2.0 2.1 Karmarkar, Atul (May 18, 2015). "Cardback – for the best credit card and wallet offers". AtulKarmarkar.com.
- ↑ Peer, Nikita (June 27, 2014). "Bank card scheme notifications venture Cardback raises $170K through LetsVenture". Vccircle.
- ↑ 4.0 4.1 K, Brindaalakshmi (July 1, 2014). "Funding Roundup: Cardback, Greytip, Capital Float and Roposo". Medianama.
- ↑ 5.0 5.1 Rafae, Mir (April 3, 2015). "Cardback App Review: Make Your Money Work for You". NDTV Gadgets.
- ↑ Rafae, Mir (June 11, 2015). "SmartPocket App Review: A Smarter Alternative to Loyalty Cards". NDTV Gadgets.
- ↑ "NASSCOM Emerge 50 2014 Awards Announced". NASSCOM Product Connect.
- ↑ Vibhor (June 3, 2015). "Make More Informed Decisions about Use of Credit, Debit and Loyalty Cards". NASSCOM Product Connect.[permanent dead link]
- ↑ Huang, Michael B. (August 11, 2015). "FbStart Highlights Success Stories from Developers in Asia Pacific". Developers.facebook.com.
- ↑ "Facebook gives benefits worth $20 million to Indian developers". The Economic Times. August 11, 2015.
- ↑ Sharma, Sriram (August 11, 2015). "Facebook's FbStart Gives Benefits of Over $20 Million to Indian Developers". NDTV Gadgets.
- ↑ Lavakare, Jyoti Pande (Oct 5, 2014). "Cardback: Orangut Labs' app helps users decide which card to pay from to get maximum benefits". The Economic Times.
- ↑ Baxi, Abhishek (Feb 9, 2015). "Maximize Your Savings And Card Benefits With The Cardback App". Gizmodo.
- ↑ Baxi, Abhishek (October 22, 2014). "Cardback for Windows Phone helps users in India maximize credit card benefits". Windows Central.
- ↑ Naidu, Prasant (July 10, 2014). "Cardback Raises $170K, Tribune Digital Venture Acquires What's On, And More". Lighthouse Insights. Archived from the original on 2015-11-21.
External links[edit]
This article "Cardback" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
