CavinKare Pvt . Ltd.
| Private | |
| ISIN | 🆔 |
| Industry | Conglomerate |
| Founded 📆 | 1983 |
| Founder 👔 | C. K. Ranganathan |
| Headquarters 🏙️ | Chennai, Tamil Nadu |
Area served 🗺️ | India, Europe, North America, Australia, South East Asia, Middle East, Africa |
Key people | C.K.Ranganathan (Chairman) |
| Products 📟 | FMCG, Foods |
| Revenue🤑 |  ₹2,349.6 crore (US$330 million) (2017) |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
CavinKare Ltd. is an Indian business group headquartered in Chennai, India.
History[edit]
The company was founded in 1983 by C. K. Ranganathan and initially named as Chik India and then renamed to Beauty Cosmetics in 1990 and again renamed as CavinKare Pvt Ltd in 1998.[1] and was subsequently rechristened as CavinKare Pvt. Ltd. in 1998.[2][3] Ranganathan split with his family after a feud with his elder brothers, leaving home with just Rs 15,000 in hand. He initially toyed with the idea of setting up a poultry farm but decided to get in the shampoo business as that was what he knew, despite the fact that he'd have to compete with the family business headed by his brothers. Ranganathan set up his factory in the union territory of Pondicherry as the process and bureaucracy would be easier to handle than in his native Tamil Nadu. The company's first product was Chik shampoo, sold in single use pouches priced at 75 paise which was released a month after he rented his office cum manufacturing facility for Rs 300 and invested Rs 3500 in machinery. The first year's sales for the product was around rupees six lakhs.[4]
By 1991 Chik shampoo overtook Velvet (the brand owned by Ranganathan's family) and was second in market share in the country, after Hindustan Unilever's Clinic Plus shampoo. Subsequently, the company launched new products in related categories that included herbal wash powders and soaps (Meera), herbal shampoos (Nyle), perfumes (Spinz), hair dyes (Indica), and fairness creams (Fairever). The company typically followed the market and that contributed both to its successes and failures. The fairness cream product Fairever made significant inroads into the growing segment despite the presence of well established players but that success was not seen in the company's forays into the lower priced segments of perfumes and deodarants.[5] The company has presence in more than 21 countries and has diversified into Personal care, dairy, foods, snacks, and beverages businesses.
It has strategic partnerships with Coty Inc. for Adidas[6] and Jovan brands[7].
The founder chairman, CK Ranganathan, was born in Cuddalore, Tamil Nadu. He set up CHIK India in 1983 with an initial investment of Rs. 15,000 with Chik Shampoo as its first product.[citation needed]
See also[edit]
References[edit]
- ↑ Krishnamacharyalu, C. S. G.; Ramakrishnan, Lalitha (2006). "11: Silky Routes". Cases in Rural Marketing An Integrated Approach. Delhi: Dorling Kindersley (India) Pvt Ltd (Pearson Education). pp. 149–151. Search this book on
- ↑ Hisrich, Robert D; Bučar, Branko (2003). Entrepreneurship. Cleveland : Weatherhead School of Management / McGraw-Hill/Irwin. pp. 267–270. ISBN 9781259255427. Search this book on
- ↑ "Archived copy". Archived from the original on 2013-12-19. Retrieved 2013-12-18.CS1 maint: Archived copy as title (link)
- ↑ Kumar, P C Vinoj (20 December 2017). "How a Small-town Boy Who Lived a Carefree Life in His Farmland House Built a Rs 1450 Crore Turnover Company". The Weekend Leader. Retrieved 7 June 2018.
- ↑ Hisrich, Robert D; Bučar, Branko (2003). Entrepreneurship. Cleveland : Weatherhead School of Management / McGraw-Hill/Irwin. p. 268. ISBN 9781259255427. Search this book on
- ↑ [1]
- ↑ [2]
External links[edit]
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