FlowerAura
| Private company | |
| ISIN | 🆔 |
| Industry | E-Commerce |
| Founded 📆 | 2010 |
| Founder 👔 | Himanshu Chawla, Shrey Sehgal, and Suman Patra |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Worldwide |
| Revenue🤑 |  ₹135 crore (US$19 million) (2022)[1] |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
FlowerAura is an Indian online gifting company, with its headquarters in Gurugram, Haryana.[2][3][1]
The company delivers across multiple cities in India and USA, UK, and Canada.[4]
History
FlowerAura was founded in 2010 by Himanshu Chawla, Shrey Sehgal, and Suman Patra, alumni of Netaji Subhas University of Technology. The company began as an online platform for flowers, cakes, and personalized gifts, operating from a basement in Gurugram with a small team. In its first year, it generated a revenue of ₹10 lakh.[5]
In November 2023, FA Gifts, the parent company of FlowerAura, secured $16 million in its first round of external funding from Faering Capital.[6]
In June 2024, The company launched ‘Flowers for Change’ campaign to support LGBTQ+ community.[7]
In 2023, FlowerAura collaborated with Tinder Mixers for a floral-themed event held in Hyderabad.[8] The same year, it partnered with Bombay Shaving Company for a campaign around International Men's Day.[9]
FlowerAura has also collaborated with delivery platforms such as Swiggy and Zomato to enhance the delivery & distribution network.[10]
In 2024, the company partnered with the Aravani Art Foundation to support transgender artists through a public art collaboration. The initiative aimed to promote through community-based art events.[11]
Operations
The company operates in over 600+ cities across India. It provides delivery through its own logistics network and vendor partnerships. In addition to its digital presence, FlowerAura has established retail outlets in several locations. In 2020, the company opened an additional store in Odisha in efforts to expand its offline presence. [12]
References
- ↑ 1.0 1.1 "3 friends start online venture with ₹2 lakh, its ₹135 cr business now". livemint.com. Mint (newspaper). 31 August 2022.
- ↑ "Delhi Trio's Journey From Engineering Graduates To Bakery Business Tycoons Is Winning Hearts Online". News18.com. News18 India.
- ↑ Seth, Vanshika (27 September 2024). "Evolving gifting trends: How FlowerAura Sets Itself Apart". Thehansindia.com. The Hans India.
- ↑ "Raksha Bandhan Across Borders - FlowerAura Continues Rakhi Delivery to Over 30+ Countries". DNA India. Daily News and Analysis.
- ↑ "Delhi Trio's Journey From Engineering Graduates To Bakery Business Tycoons Is Winning Hearts Online". News18.
- ↑ Bhushan, Ratna (13 November 2023). "Private equity firm Faering Capital buys stake in FA Gifts". economictimes.indiatimes.com. The Economic Times.
- ↑ "FlowerAura unveils 'Flowers for Change' campaign to observe Pride Month". Financialexpress. The Financial Express (India). 13 June 2024.
- ↑ "floral-fusion"-workshop-240517 "FlowerAura & Tinder Mixers partner for a Floral Fusion workshop". www.indiantelevision.com. 17 May 2024.
- ↑ "FlowerAura and Bombay Shaving Company celebrate Men's Day with #BloomBeyondTheBeard". MediaBrief. 20 November 2024.
- ↑ "Cakes by Flower Aura Teams Up with Swiggy & Zomato". Restaurant India.
- ↑ "TheCSRUniverse Interview with Shrey Sehgal, Co-Founder- Floweraura". The CSR Universe.
- ↑ "In Odisha, Floweraura opens its first outlet". Sambad English Bureau. 9 November 2020. Retrieved 5 May 2025.
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