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IT'S HANBUL

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It's Hanbul (Hangul: 잇츠한불) is a South Korean beauty and cosmetics corporation, operating cosmetic brands including IT'S SKIN, Flamel MD, dixionist, CHASIN' RABBITS, ICS, ATOPALM and Real Barrier.

It was founded as Hanbul Cosmetics Co., Ltd (Hangeul: 한불 화장품) in 1989 by The late Chairman Lim Kwang-jung, and the current Chairman is Lim Byeong-cheol, third son of Lim Kwang-jung.

After It changed the name fo company as It's Hanbul in 2007, after the merger between It's Skin and Hanbul Cosmetics Co., Ltd.[1]

It is currently managed by CEO Kim Yang-soo.

IT'S HANBUL
Native name
잇츠한불
Cosmetics & beauty
Traded asKRX: 226320
ISIN🆔
Founded 📆February 1989; 35 years ago (1989-02)
as HANBUL COSMETICS Co. Ltd.
Founder 👔
Area served 🗺️
Members
Number of employees
SubsidiariesESCADA COSMETICS CO.,LTD

HANBUL Beaute

NeoPharm Co.,Ltd.
🌐 Websitehttps://itshanbul.com
📇 Address
📞 telephone

History[edit]

  • 1989, Feb, established as Hanbul Cosmetics Co., Ltd[2].
  • 1989, Aug, The first brand Sensation launched.
  • 1990, Feb, Male cosmetics brand LECAF launched.
  • 1990, Jul, Sanzerie brand launched.
  • 1993 Jan, Do & Be brand launched.
  • 1995, Jan, Overclass I.D[3] cosmetic launched.[4]
  • 1997,Feb, Bassen[5] brand launched.[6]
  • 1997, Nov, Luichel brand launched.
  • 1999 Feb, Yium[5]brand launched.[7]
  • 1999 Apr, a subsidiary, Escada Cosmetics CO.,LTD[8] established.
  • 2000 Apr, Batang brand launched.
  • 2005,Apr, Batangjin brand launched.
  • 2006, Jan, Herbal cosmetic brand Misaekyeon launched.
  • 2006, Feb, Cosmeceutical brand It's Skin launched in Korea.
  • 2008, Feb, Reorom brand launched.
  • 2011, Jan, E Nature brand launched.
  • 2012, Jan, Hanbul Beaute[9] established
  • 2015, Dev, It’s Skin China Co., Ltd. Established.[10]
  • 2016, Jun, Took over a cosmetic company for sensitive skin, NeoPharm Co., Ltd.
  • 2017 May, Company name changed to It's Hanbul[1].[11]
  • 2019, Feb, an alche-medic brand, Flamel MD launched.

Awards[edit]

  • 1998, Nov, Received the grand award at the Value Management Awards.
  • 1999, Oct, Ranked top in the basic skincare product category at the KMAC (Korean Management Association Consulting) Customer Satisfaction Survey.
  • 2008, Nov, REOROM received Korean Success Design, the award of the Korean International Trade Association at the Korea Superb Trademark Award and the Minister Award by the Korean Ministry of Knowledge Economy at the Korean Brand Awards.
  • 2009, Dec,  REOROM received the grand award at the 2009 Best Package Design Award Korea.
  • 2013, May, Received 'Korean Representative Best Enterprise Accreditation' by Maekyung.com.[12]
  • 2014, May IT'S SKIN Prestige Creme d'Escargot won Grand Gold at the 53rd Monde Selection (for the first time) and
  • 2015, Jan, Received USD 20 Million Export Tower.
  • 2015, May,  IT'S SKIN Prestige Creme d'Escargot won Grand Gold at the Monde Selection for two straight years.
  • 2016, May, IT'S SKIN Prestige Creme d'Escargot won Grand Gold at the Monde Selection for three straight years.
  • 2017, Jan, IT'S SKIN won the grand award at the Korean First Brand Awards.
  • 2017, May, IT'S SKIN Prestige Creme d'Escargot won Grand Gold and Special Jury Prize at the Monde Selection for four straight years.
  • 2018, May, IT'S SKIN Prestige Creme d'Escargot won Grand Gold at the Monde Selection for five straight years.
  • 2019, May, IT'S SKIN Prestige Creme d'Escargot won Grand Gold at the Monde Selection for six straight years. IT'S SKIN Prestige Creme d'Escargot and Yeux Ginseng d'Escargot won Gold at the Monde Selection.

Brands[edit]

  • SENSATION
  • LECAF
  • SANZERIE
  • Do & Be
  • BASSEN
  • LUICHEL
  • Yium
  • Batang
  • Batangjin
  • Misaekyeon
  • IT'S SKIN[13]
  • REOROM
  • E Nature
  • Flamel MD[14]
  • CHASIN' RABBITS[15]
  • dixionist
  • ICS
  • Real Barrier[16]
  • ATOPLAM[17]
  • Derma B[18]
  • ZEROID[19]

References[edit]

  1. 1.0 1.1 cosmeticsdesign-asia.com. "It's Skin set to merge with Hanbul Cosmetics". cosmeticsdesign-asia.com. Retrieved 2023-01-12.
  2. Kim Sun-a, Korean actress made her debut in a commercial of Hanbul COSMETICS.
  3. This cosmetic's commercial model was Brad Pitt.
  4. HANBUL with BRAD PITT (1996) - Television Commercial, retrieved 2023-01-12
  5. 5.0 5.1 This brand commercial model was Ko so-young, Korean actress.
  6. 고소영 한불화장품 바센 광고 TVCF CM commercial, retrieved 2023-01-12
  7. 환불화장품 이윰 - 고소영, 가갸거겨 (1999년), retrieved 2023-01-12
  8. http://www.iescada.co.kr/
  9. Because HANBUL COSMETICS Co., Ltd. separated manufacturing and sales offices.
  10. Herald, Korea (2016-05-03). "Hong Kong billionaire to push Korean cosmetics in China". The Korea Herald. Retrieved 2023-01-13.
  11. Because of the merger between IT'S SKIN and HANBUL COSMETICS Co., Ltd.
  12. "MaeKyung.com".
  13. "IT'S SKIN Official Website".
  14. "Flamel MD Official Website".
  15. "CHASIN' RABBITS Official Website".
  16. "Real Barrier Official Website".
  17. "ATOPLAM Official Website".
  18. "Derma B Official Website".
  19. "ZEROID Official Website".


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