Loco (platform)
Script error: No such module "AfC submission catcheck".
Type of site | Streaming |
|---|---|
| Available in | |
| Founded | 2017 |
| Country of origin | India |
| Founder(s) | Anirudh Pandita Ashwin Suresh |
| Launched | 2018 |
Loco is an Indian live game streaming and esports platform founded in 2017. Loco was launched in January 2018 and made available in six languages: Hindi, English, Bengali, Telugu, Marathi, and Tamil.[1]
History[edit]
Loco was founded by Pandita and Ashwin Suresh,[2][3] who first met in 2006 when they were roommates at the University of Illinois at Urbana-Champaign (UIUC), where they both finished their undergraduate degrees.
Ashwin was working at Junglee Pictures as the creative head, and Anirudh had returned to India after his MBA at Wharton, and working with a hedge fund in the US.[1] In 2013, they teamed up with Aditi Shrivastava to start Pocket Aces, the parent company of Loco.[4][5][6]
Loco, formally called Showtime app, was acquired by Pocket Aces in 2018 and launched as Loco.[7][8] The app initially focused mostly on the budding e-sports sector in India and had previously hosted tournaments in partnership with publishers, including Ubisoft, Activision, Krafton, and Riot Games.[9]
In 2021, Loco was spun off into a separate entity after a $9 million round from South Korean gaming firm Krafton Inc.[10]
Controversy[edit]
In 2022, the Indian version of PUBG Mobile named BGMI was pulled from Google's Play store in compliance with a take-down order by the Government of India.[11] The game was launched in 2021 a year after the ban of PUBG in the South Asian market[12] and banned over allegations of the game collecting sensitive user data.[13] Loco reacted to this ban by putting out an Instagram post.[14]
Esports premier league[edit]
In April 2022, Loco along with NODWIN Gaming hosted All Star Invitation BGMI Tournament[15] and Asphats Teams Play.[16] Loco also broadcast the NBA 2k League in India.[17][18]
Loco was named as the broadcast partner for Esports Premier League 2022.[19][20]
Funding[edit]
In 2021, Pocket Aces, the parent company of Loco, raised ₹100 crore from Sequoia India, DSP Group and 3one4 Capital.[21]
In 2021, Loco raised a $9 million round of funding and spun off from its parent Pocket Aces. This round was led by PUBG owner Krafton.[22][23][24]
In March 2022, Loco received USD $42 million, equivalent to ₹330 crore, in Series A round of funding which was led by Hashed, with participation from Makers Fund, Catamaran Ventures, and Korea Investment Partners.[25]
References[edit]
- ↑ 1.0 1.1 Venkatesh, Shruti. "Digital Entertainment Startup Pocket Aces Raises $3 Million". Forbes India. Retrieved 2022-08-30.
- ↑ Malvania, Urvi (2017-07-19). "Pocket Aces first Indian digital media firm to enter China". www.business-standard.com. Retrieved 2022-08-30.
- ↑ "Here's why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps". afaqs!. Retrieved 2022-07-12.
- ↑ Sengupta, Snigdha (24 January 2022). "Indian women are storming the gates of the investor 'boys club'". Al Jazeera English. Retrieved 2022-08-30.
- ↑ "40 Under 40: How Pocket Aces is disrupting the media market in India". www.fortuneindia.com. Retrieved 2022-08-30.
- ↑ Sangwan, Sujata. "Pocket Aces A Digital Entertainment Company For the Smartphone Generation". BW Disrupt. Retrieved 2022-08-30.
- ↑ Malik, Yuvraj (2018-01-24). "Pocket Aces acquires quiz game app Loco". mint. Retrieved 2022-08-30.
- ↑ Murray, Patrick. "With The Growth Of Esports, NBA 2K League Is Taking Off". Forbes. Retrieved 2022-08-30.
- ↑ "Loco raises $42 million in Series A funding round led by Hashed". Financialexpress. Retrieved 2022-08-30.
- ↑ "Indian Gaming Startup Loco Gets $42 Million from Hashed, Others". Bloomberg.com. 2022-03-10. Retrieved 2022-07-12.
- ↑ "The ban on BGMI may be same as PUBG: Here's the reason and why - Times of India". The Times of India. Retrieved 2022-08-30.
- ↑ "India blocks Krafton's battle-royale game BGMI two years after PUBG ban". TechCrunch. Retrieved 2022-08-30.
- ↑ Bhati, Divya. "Full list of Chinese apps banned in India so far: PUBG Mobile, Garena Free Fire, TikTok and hundreds more". India Today. Retrieved 2022-08-30.
- ↑ Biswas, Apurba (2022-07-30). "BGMI Ban: MortaL, Scout, Ghatak, and Streaming Platform, Loco react to the BGMI ban, CHECK DETAILS". www.insidesport.in. Retrieved 2022-08-30.
- ↑ "Loco & Glance to be streaming partners for NODWIN Gaming's BGMI Master Series Tournament - Exchange4media". exchange4media. Retrieved 2022-08-30.
- ↑ Desk, The Bridge (2022-04-25). "Esports: Nodwin Gaming and Loco join hands to conduct India's first LAN tournament in 2 years". thebridge.in. Retrieved 2022-08-30.
- ↑ "Pocket Aces' Loco to Stream NBA 2K League Games in India". NBA 2K League. Retrieved 2022-08-30.
- ↑ Nicholson, Jonno (2022-04-19). "Indian streaming platform Loco retains NBA 2K League broadcasting rights". Esports Insider. Retrieved 2022-08-30.
- ↑ "Loco becomes official broadcast partner for ESPL 2022". SportsMint Media. 2022-06-27. Retrieved 2022-07-13.
- ↑ "ESPL Season 2: India Today Gaming partners with Loco to be Exclusive Digital Broadcast Partner". India Today. Retrieved 2022-08-30.
- ↑ SH, Salman (2019-07-30). "Pocket Aces raises 100 cr from Sequoia, others". mint. Retrieved 2022-08-30.
- ↑ Abrar, Peerzada (2021-06-28). "Game streaming platform Loco raises $9 mn from Lumikai, Korea's Krafton". www.business-standard.com. Retrieved 2022-08-25.
- ↑ "Game streaming platform Loco raises $9 million from Krafton, Lumikai". The Economic Times. Retrieved 2022-08-25.
- ↑ East, Forbes Middle. "Streaming Platform Loco Secures $9M Funding From South Korea's Krafton-Led Consortium". Forbes ME. Retrieved 2022-03-01.
- ↑ "Indian game streaming platform Loco raises $42m". GamesIndustry.biz. 2022-03-14. Retrieved 2022-08-25.
This article "Loco (platform)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Loco (platform). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
