Premium Beer
The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.[1][2]
Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria, however, the classification has been adopted since the early 1940's[3] and typically encompasses a combination of characteristics including: flavor, pricing, alcohol by volume, rarity, nutritional content, and/or production process.[1][4][5]
Two interpretations of "premium" are most common.[6] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[7][3] flavor, and/or brand value.[8][9] In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.[10][11][12]
Within the beer industry, however, a more formal rule of thumb focuses on alcohol by volume. While the exact numeric thresholds vary between authorities, any beer above 5.0%; any lager above 4.5%; and any ale above 4.2% can be deemed "premium."[2] In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.[2]
The concept of "premium" differs from the concepts of craft beer; or draught[13] ("draft") beer (which describes a style of serving, i.e. "served on draft").[2]
"Super Premium" Beer[edit]
Within the beer industry, many have gone on to use terms such as "super premium"[1][14][15] (and other similar neologisms), modeled after the liquor industry, in which the Distilled Spirits Council of the United States (DISCUS) classifies spirits by four categories: Standard, Premium, High-End Premium, and Super Premium. [16][17][18]
In the beer and lager industry these classifications are routinely used as marketing efforts,[4][19] rather than official classifications, and have been described as "faddish" due to the informal definition of "premium" status.[6][20]
Generally, however, brands which possess all three elements of high alcohol by volume, above average pricing, and strong brand value and reputation, are considered to be premium, with the status of "super"[21] or even "ultra" premium being used for brands that trend further above the mean in these three criteria.[22][23]
References[edit]
- ↑ 1.0 1.1 1.2 Swinnen, Johan F. M. (2011-10-27). The Economics of Beer. OUP Oxford. pp. ii. ISBN 978-0-19-150501-0. Search this book on
- ↑ 2.0 2.1 2.2 2.3 "What is Premium Beer?". Oculyze. Oculyze. Retrieved January 15, 2024. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 Beer Dealers are Classified Here. Fredericksburg, Virginia: The_Free_Lance–Star. July 11, 1944.CS1 maint: Date and year (link) Search this book on
- ↑ 4.0 4.1 Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
- ↑ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
- ↑ 6.0 6.1 Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
- ↑ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118. Search this book on
- ↑ The Sydney Morning Herald. The Sydney Morning Herald. Search this book on
- ↑ Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." British Journal of Marketing Studies 3.9 (2015): 27-34. https://www.researchgate.net/profile/Stewart-Kaupa/publication/342814812_The_Relationship_Between_Premium_Beer_Brand_Attributes_and_Brand_Loyalty_An_Exploratory_South_African_Study/links/5f0726a24585155050984e51/The-Relationship-Between-Premium-Beer-Brand-Attributes-and-Brand-Loyalty-An-Exploratory-South-African-Study.pdf
- ↑ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
- ↑ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
- ↑ Kaupa, Stewart P., and Krishna K. Govender. "Exploring premium beer brand consumption behaviour in South Africa." African Journal of Hospitality, Tourism & Leisure 4.2 (2015): 1-15. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article44vol4(2)_july-nov2015.pdf
- ↑ Bossler, E. S. "Forecasting the Demand for Craft Beer In the State of Kansas." (2014). (APA) pp. 1, 2, 7, 14 https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf
- ↑ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
- ↑ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
- ↑ "Your Guide to Premium Spirits: How and When to Buy". Taster's Club. Retrieved 2024-01-14.
- ↑ "What Are Top Shelf Liquors—And Does it Matter | Wine Enthusiast". www.wineenthusiast.com. Retrieved 2024-01-14.
- ↑ Highland, Carol (2021-11-04). "The Difference Between Well, Premium And Top Shelf Liquor | Luxury Activist". Retrieved 2024-01-14.
- ↑ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
- ↑ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
- ↑ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
- ↑ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
- ↑ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
| Occupations |  | ||||
|---|---|---|---|---|---|
| Alcoholic beverages | |||||
| Non-alcoholic mixers | |||||
| Equipment | |||||
| Garnishes |
| ||||
| People | |||||
| Terminology | |||||
| Related | |||||
This article "Premium Beer" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Premium Beer. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
