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Dr. Rahul Sharma

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Dr. Rahul Sharma
Born (1982-12-23) 23 December 1982 (age 41)
Punjab, India
🏳️ NationalityIndian
💼 Occupation
🥚 TwitterTwitter=
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Rahul Sharma is an associate professor and an education administrator currently serving as Head of academic operations at Lovely Professional University, Punjab, India.[1] He has largely contributed to marketing analytics, digital marketing, consumer behavior and research methodology.[2] [3] He is a writer, teacher, professor of marketing and a speaker.[4] [5]

Early life and career[edit]

Rahul Sharma was born to a family in Punjab, India.[6] He earned his Ph.D. in the area of marketing.[7] He researches, speaks and advises about marketing in the digital era and is avidly curious about how the digital marketing is evolving and tries to contribute in this area through research.[8][9] [10]

Publications[edit]

Papers[edit]

  • Sharma, Rahul (2020). "Investigation Of Intrinsic Cues Versus Extrinsic Cues Of Private Labels". European Journal of Molecular & Clinical Medicine. 7 (7): 4405–4410.
  • Sharma, Rahul; Chaturvedi, Ajit Kumar (15 December 2020). "What Topics Social Networkers' Discuss Upon Social Network Sites". European Journal of Molecular & Clinical Medicine. 7 (7): 4411–4416.
  • Sharma, Rahul; Verma, Rajesh (2015). "Social networkers' motivation to use online social networking sites: Implications for leveraging digital marketing". International journal of applied business and economic research. 13 (5): 1159–1171.
  • Sharma, Rahul; Verma, Rajesh (2012). "SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT". International Journal of Management & Information Technology. 1 (1): 21–25.
  • Sharma, Rahul; Verma, Rajesh (2020). "Influence of momentum effect on brand advocacy and brand loyalty in social networking sites". International Journal of Business and Globalisation. 24 (2): 201–211.
  • Sharma, Rahul; Verma, Rajesh (2015). "Brand Personification and Social Networking Sites: The Missing Link". International Journal of Applied Business and Economic Research. 13 (5): 3085–3094.
  • Singh, Gagandeep; Kaur, Sukhpreet; Sharma, Rahul (2020). "Impact of IFRS convergence on financial statements with special reference to IT sector". International Journal of Public Sector Performance Management. 6 (1): 1–16.
  • Singh, Gagandeep; Kaur, Sukhpreet; Sharma, Rahul (2015). "Amar manufacturing company". The Case Centre, UK (Case Reference no. 515-035-1).

Conference proceedings[edit]

  • Sharma, Rahul; Kakkar, Amit (2019). "Personifying Indian General Entertainment Channels using Preferential MappingBusiness.Economy and Environment: The New Normal". India: Himalaya Publishing House PVT. Ltd. ISBN 978-93-5299-653-7.
  • Sharma, Rahul; Verma, Rajesh (2012). "Market Orientation and Business Performance in Indian Automobile Industry". CGC Review: 119–135.
  • Sharma, Rahul; Verma, Rajesh (2013). "Social Network Usage Across Cultures: A study of Indian and African Ethnicities". IIT Delhi.

Chapters in Books[edit]

  • Sharma, Rahul (2016), "E-retailer Attributes and Consumer Purchase Intentions: A Conjoint Analysis", Social Media and Organizational Sustainability, Bloomsbury, pp. 36–38, ISBN 978-93-85936-04-3
  • Sharma, Rahul (2011), "SOCIAL MEDIA ADEVRTSING: NEXT GENERATION OF BUSINESS ENGAGEMENT", India Inc.-Challenges Ahead, GNA-IMT, pp. 117–122, ISBN 978-81-921-7660-4

References[edit]


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