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Timbre Media

From EverybodyWiki Bios & Wiki

Timbre Media
Type of businessPrivate_limited_company
Type of site
LaunchedJanuary 7, 2010; 14 years ago (2010-01-07)
Current statusActive

Timbre Media is an Indian media company that offers radio and podcasts for employees to engage with their colleagues at workspaces, in addition to emails and business updates. Timbre Media integrates audio technology, music, and messages for employee-related activities that facilitate internal communication and human resources applications within organizations. Founded in 2010, Timbre Media has been working towards altering the nature of employee engagement in workplaces. The company also provides customized internal radio for corporate organizations. Their products like Timbre API can be integrated with mobile applications and websites for delivering digital services to their clients.[1]


In December 2009, Worldspace Satellite Radio[2], the world's first satellite radio company shut down its operations.[3][4] Over 95% of WorldSpace’s subscribers were from India.[5][6] In May 2010, the WorldSpace India team launched Timbre Media, based out of Bengaluru. Since then, Timbre Media holds the sole right to make use of the brand name WorldSpace Radio in India.[7][8][9][10]

Timbre Media attributes its brand identity to the word Timbre.[11]

"Timbre is derived from a French word that stands for the characteristic quality of a musical note or sound or tone, produced by a particular instrument or voice. As we had always stood for quality and our reputation had also been built by the quality of the music we offered, we decided to name our company Timbre, says Sebastian, co-founder, and CEO of the company."

The company aims to continue that legacy of WorldSpace India’s radio programming using satellite radio.[12] [13] Timbre Media has studios in Bengaluru, and has teams operating out of Kolkata, Hyderabad, New Delhi, and Mumbai.

Shows for Radio-stations[edit]

Radio shows are created at a substantially lower cost by Timbre Media, which enables existing radio stations to reduce operational costs while receiving the content they need. These include advertisements, jingles, station imaging, signature tunes, etc.

Timbre Media was also instrumental in setting up FM and Community radio stations in India and in the Middle East.[14]In addition to this, they also provide audio solutions for high-end brewpubs in India to help them create the right ambiance needed for their business.

Event-based Programming[edit]

Timbre Media creates soundscapes for corporate events by customizing the content. RJs and MCs who can interview guest speakers and top management is also a service Timbre Media provides and they have writers on board to craft suitable promotions.

Corporate Radio[edit]

Corporate companies have partnered with Timbre Media to set up internal radio for their organizations (commonly known in India as Corporate Radio). This service involves customizing radio for large businesses and MNCs, mixing music with infotainment which allows companies - especially senior management - to engage and communicate with employees. Through this facility, training and education programs, learning and speaking events and entertainment events are also conducted.

Timbre Media also offers employee induction or on-boarding services aims to smoothen the communication between employees and organizations, and helps to make it more interactive and mutually beneficial. Timbre Media’s podcasts can be customized to represent the client company’s culture,  and can incorporate training modules, HR and diversity policies and can be used in learning and development as well.


According to Timbre Media’s blog, they work with publishers to match their voice and accent requirement with the voice of artists from Timbre Media’s database. They have worked with publishers Audible, DC Books India,[15] and other Indian audiobook producers like Bookstalk etc. to produce audiobooks.

Educational Content[edit]

Timbre Media has collaborated with entrance-examination coaching institutes to make educational content available in the form of podcasts.

Play TM[edit]

Play TM is a proprietary software product developed by Timbre Media. It broadcasts 24*7 radios at more than a hundred locations simultaneously. This can be customized according to the clients’ needs. It comprises a central application - a scheduler - with functions like customer creation, mapping, licensing, and scheduling; and a client-side player that broadcasts the curated playlists. The client-side playlists are received by an automated FTP. Client-specific databases are configured to manage individual playlists for each client zone. Play TM encrypts this content in high-quality AAC audio.

Timbre API[edit]

Timbre Media’s ListenIn product suite is an API-as-a service offering that can be integrated with mobile apps and websites. It allows organizations to offer a wide range of audio/video services that are controlled by a content management system (CMS) hosted on the cloud. It allows curators to control content at any moment in time, group them, and deliver them to different target groups with or without access control.

Partnerships with Saregama India Ltd & Vodafone India[edit]

In July 2011, Timbre Media partnered with Indian record label Saregama.[16][17] Saregama acquired a 10% stake in Timbre Media.[18][19][20] According to a report in Forbes,[2] this collaboration saw the re-launch of 40 stations aimed at digital domains like mobile, internet, and Direct-to-Home (DTH).[21][22]

In 2012, Vodafone India tied up with Timbre Media to give its customers access to radio stations across the country.[23][24] Subscribers could listen to many genres of music round-the-clock, ranging from old Hindi films to regional folk songs and ghazals through this service.[25] The popular Hindi radio station Farishta, the Urdu-language station Radio Falak, and stations for regional languages like Gujarati, Bengali, Punjabi, Marathi, and the 4 southern languages were also made available.[26][27]


  1. "HMV Saregama India bought 10 per cent stake in Timbre Media floated by Worldspace Radio". 2011-07-06. Retrieved 2020-10-20.
  2. 2.0 2.1 "WorldSpace Radio Is Back". Forbes India. Retrieved 2020-10-20.
  3. "Timbre Media To Ring In 'WorldSpace Radio' Once Again". VCCircle. 2011-08-02. Retrieved 2020-10-20.
  4. "Timbre Media To Ring In 'WorldSpace Radio' Once Again". Techcircle. 2011-08-01. Retrieved 2020-10-20.
  5. (2011-08-02). "Timbre Media to ring in 'WorldSpace Radio' once again". Reuters. Retrieved 2020-10-20.
  6. "A familiar tune: The return of the WorldSpace team - Business News , Firstpost". Firstpost. 2013-04-10. Retrieved 2020-10-20.
  7. "Continuing the WorldSpace legacy @ Timbre". MxMIndia. Retrieved 2020-10-20.
  8. "Saregama buys 10% stake in Timbre Media". Moneycontrol. Retrieved 2020-10-20.
  9. "Saregama picks up 10% in Timbre Media, partnership to launch genre-based radio channels". Retrieved 2020-10-20.
  10. "Excl: Bangalore Startup Relaunches WorldSpace Co-branded Radio On Vodafone; To Start Internet Radio Soon". Techcircle. 2012-03-15. Retrieved 2020-10-20.
  11. (2011-08-02). "Timbre Media to ring in 'WorldSpace Radio' once again". Reuters. Retrieved 2020-10-20.
  12. "Saregama buys 10 pc stake in Timbre Media". Free Press Journal. Retrieved 2020-10-20.
  13. "Sucheta Dalal :Timbre Media-Saregama India to bring back WorldSpace legacy". Retrieved 2020-10-20.
  14. "Saregama picks up 10% in Timbre Media, partnership to launch genre-based radio channels". Retrieved 2020-10-20.
  15. "Audiobook Production Services | Audiobook Recording Companies India | Making an Audiobook - Timbre Media". Timbremedia. Retrieved 2020-10-20.
  16. "Saregama Picks 10% In Timbre Media For Customised Radio Channels". Techcircle. 2011-07-05. Retrieved 2020-10-20.
  17. Bureau, Adgully. "Saregama India and Timbre Media announces equity-based strategic partnership". Retrieved 2020-10-20. Unknown parameter |url-status= ignored (help)
  18. "Saregama India, Timbre Media to launch genre-based radio channels". Zee News. 2011-07-07. Retrieved 2020-10-20.
  19. "Saregama buys 10 pc stake in Timbre Media". Deccan Herald. 2011-07-05. Retrieved 2020-10-20.
  20. "वोडाफोन एवं टिंबर मीडिया के बीच साझीदारी". Dainik Jagran (in हिन्दी). Retrieved 2020-10-20.
  21. "Timbre Media-Saregama India to bring back WorldSpace legacy". Moneylife NEWS & VIEWS. Retrieved 2020-10-20.
  22. "Worldspace Radio comes back to India through Saregama & Timbre Media Alliance!". - Indian Business of Tech, Mobile & Startups. 2011-07-06. Retrieved 2020-10-20.
  23. "Radio services: Vodafone partners Timbre Media". The Indian Express. 2012-03-20. Retrieved 2020-10-20.
  24. Bhushan, Kul (2012-03-20). "Vodafone, Timbre Media re-introduce WorldSpace radio service in India | Digit". Retrieved 2020-10-20.
  25. "WorldSpace Radio Back On Airtel Digital TV". MediaNama. 2012-10-30. Retrieved 2020-10-20.
  26. India, Press Trust of (2012-03-19). "Vodafone, Timbre Media join hands for radio services". Business Standard India. Retrieved 2020-10-20.
  27. "Saregama India and Timbre Media partner to relaunch WorldSpace". afaqs!. Retrieved 2020-10-20.

External links[edit]

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