Vantage Media
| Private | |
| ISIN | 🆔 |
| Industry | Internet, Online Marketing |
| Founded 📆 | |
| Founder 👔 | |
Area served 🗺️ | |
Key people | Patrick Quigley, CEO Rob Chrone, CFO |
| Revenue🤑 | Undisclosed |
| Undisclosed | |
| Members | |
Number of employees | 140 (August 2013) |
| 🌐 Website | www.vantagemedia.com |
| 📇 Address | |
| 📞 telephone | |
Vantage Media is an advertising technology company with headquarters in El Segundo, California that specializes in real-time bidding for customer acquisition.
Clients[edit]
Vantage Media's advertisers and publishers exist mainly in three vertical markets:
- Education
- Insurance
- Home
History[edit]
Vantage Media was founded by Mark DiPaola. Based in Venice, the company specialized early on in performance search marketing in online education. Clients included University of Phoenix, Kaplan, and other major distance learning providers. In March 2007, Vantage Media raised a Series A round valued at $70M led by Montgomery & Co, Scale Venture Partners, Tudor Ventures, and Integral Capital Partners.[1] The company also named a new CEO, Steve Jillings, formerly of FrontBridge Technologies. The financing was intended to allow Vantage to expand into new verticals outside of education, including home services, insurance, and consumer services.[2] It also named three new board members: Jamie Montgomery, CEO of Montgomery & Co., and Rory O'Driscoll, Managing Director with Scale Venture Partners.
The company completed its first acquisition in December 2007 with its purchase of the health insurance lead generation company Secure A Quote (SAQ). As part of the acquisition, Vantage brought on SAQ's two original founders, Jon Engleking and Steve Curry.[3] In October 2010, Vantage Media announced that Patrick Quigley, formerly a senior vice president at QuinStreet, would be replacing Jillings as CEO of the company.
The company completed its second acquisition in 2011, when it purchased pay-per-click insurance advertising firm, BrokersWeb.[4] In 2012, Vantage Media launched SchoolSelect to let advertisers target propspective student pools.[5]
In October 2013, Vantage Media launched a new platform, called Vantage Media Marketplace, a real-time bidding platform for the insurance, home services, and education verticals.
References[edit]
- ↑ "Search Ad Firm Vantage Media Gets $70 Million Round..." Retrieved 2013-08-20.
- ↑ "Interview with Steve Jillings, Vantage Media..." Retrieved 2013-08-20.
- ↑ "Vantage Media Makes First Acquisition: Secure A Quote, Leader in Insurance Lead Generation". Retrieved 2013-08-20.
- ↑ "Vantage Media Buys BrokersWeb..." Retrieved 2013-08-20.
- ↑ "Vantage Media Introduces SchoolSelect A Pay-Per-Click Marketplace for Post-Secondary Schools..." Retrieved 2013-08-20.
External links[edit]
This article "Vantage media" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Vantage media. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
