VaynerMedia
| Private | |
| ISIN | 🆔 |
| Industry | Media, Digital marketing |
| Founded 📆 | 2009 |
| Founder 👔 | |
| Headquarters 🏙️ | , |
Area served 🗺️ | Worldwide |
Key people | Gary Vaynerchuk, AJ Vaynerchuk, Sarah Baumann, Claude Silver[1] |
| Members | |
Number of employees | 800[2] |
| Parent | VaynerX |
| Subsidiaries | BetaBox |
| 🌐 Website | www.vaynermedia.com |
| 📇 Address | |
| 📞 telephone | |
VaynerMedia is multinational communications, advertising, technology, and digital marketing holding company based in New York City.[3] The company was founded by Gary Vaynerchuk.[4][5][6]
History[edit]
VaynerMedia was founded by brothers AJ Vaynerchuk and Gary Vaynerchuk following the latter’s departure from Wine Library TV.[7] The company has advocated social media marketing in lieu of radio, television, and print advertising, with an early emphasis on Twitter, and later, Facebook, Instagram, Snapchat, and TikTok.[8][9][10]
In 2015, VaynerMedia won the “Best Large Agency” Shorty award.[11] At the 66th annual Cannes Lions International Festival of Creativity, VaynerMedia won four Cannes Lions awards for Budweiser and Miracle Whip commercials.[12] That year, VaynerMedia acquired BetaBox from Mondelez International.[13][14][15]
In 2018, VaynerMedia convinced the town of Mayo, Florida to change its name to Miracle Whip to market the brand as part of a deal with Kraft Heinz.[16] In 2019, the agency was shortlisted for the Campaign US Agency of the Year award.[17] The company won Planters as a client from McGarryBowen, following VaynerMedia’s “YouTube Ad of the Year” in 2016 for a Budweiser commercial highlighting Chicago Cubs’ World Series win.[18] As part of a 2019 ad campaign for Budweiser, VaynerMedia assembled five families that had received assistance from Dwayne Wade, surprising him during a basketball game half time on the court.[19] In 2020, social media application TikTok appointed VaynerMedia as its US-based social media agency.[20] In 2021, VaynerMedia launched VaynerTalent to build personal brands for clients.[21]
References[edit]
- ↑ "VaynerMedia's Claude Silver on the meaning of a Chief Heart Officer". ABC News. Retrieved 29 August 2020.
- ↑ "The Office Rookies Who Ask for the World". The Wall Street Journal. Retrieved 29 August 2020.
- ↑ "AdAge 2020 List of Agencies to Watch". AdAge. Retrieved 29 August 2020.
- ↑ "#TheHustler: How Gary Vee became the ad industry's lightning rod". DigiDay. Retrieved 18 March 2021.
- ↑ "AJ Vaynerchuk: "VaynerSports is differentiated because we bring together three prongs: contracts, marketing and investing"". The Hustle. Retrieved 18 March 2021.
- ↑ "Gary Vaynerchuk's Sports Agency Just Announced Some Game-Changing Moves". Maxim. Retrieved 18 March 2021.
- ↑ "VaynerMedia CEO Gary Vaynerchuk says his bootstrapped digital media company is generating more than $130 million and is coming for WPP and Omnicom — with no 'meaningful competitor' in sight". Business Insider. Retrieved 22 September 2020.
- ↑ "Gary Vaynerchuk: TikTok has one big advantage over Facebook that you can exploit". CNBC. Retrieved 22 September 2020.
- ↑ "Riding the Hashtag in Social Media Marketing". The New York Times. Retrieved 8 September 2020.
- ↑ "TikTok is the Winning Social Network of the Pandemic, Says VaynerMedia CEO". Bloomberg. Retrieved 8 September 2020.
- ↑ "Check Out 2015's Shorty Award Winners for the Best Use of Social Media, Apps and Video". AdWeek. Retrieved 8 September 2020.
- ↑ "VaynerMedia has a new chief creative". AdAge. Retrieved 8 September 2020.
- ↑ "VaynerMedia acquires BetaBox". Finsmes. Retrieved 18 March 2021.
- ↑ "Betabox, born of a Mondelez incubator program, bought by VaynerMedia". Chicago Tribune. Retrieved 18 March 2021.
- ↑ "BetaBox, Created from the Mondelez Incubator, Gets Acquired by VaynerMedia". The Business Journals. Retrieved 18 March 2021.
- ↑ "Miracle Whip Convinces Town of Mayo, Florida to Change Its 'Bland' Name". Travel & Leisure. Retrieved 8 September 2020.
- ↑ "Campaign US Agency of the Year 2019 shortlisters". Campaign Live. Retrieved 29 August 2020.
- ↑ "McGarryBowen Chicago loses Planters ad account". Chicago Business Journal. Retrieved 8 September 2020.
- ↑ "Budweiser Surprised Dwyane Wade With 5 Visitors Whose Lives He Changed for the Better". AdWeek. Retrieved 8 September 2020.
- ↑ "Despite Trump's demands, TikTok appoints VaynerMedia new US social media agency". The Drum. Retrieved 22 September 2020.
- ↑ "Gary Vaynerchuk Launches A Talent Agency, Helping Others Master Their Personal Brands". Entrepreneur magazine. Retrieved 18 March 2021.
External links[edit]
Added 5 news sources, an addition acquisition news; Resubmitting.[edit]
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