Vero
Vero is a public relations and integrated marketing communications consultancy headquartered in Southeast Asia, with offices in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company also maintains partnerships in Myanmar, Laos, and Cambodia. It was founded in 2007 by former journalist Brian Griffin.[1] Vero provides public relations, influencer marketing, and event management services.
Vero is a member of Public Relations and Communications Association (PRCA), the largest trade association for public relations agencies and communications professionals.
Vero is recognized among the region's leading communications consultancies, having earned Agency of the Year awards from trade media and PR organizations. In 2025, Vero was named among the Best Agencies in Asia[2] and among the 10 Best Agencies to Work For in Asia[3] by PRovoke Media. The consultancy was also named Southeast Asia Influencer Marketing Agency of the Year in 2024[4] by Campaign Asia.
Vero broke into the Global Top 250 PR Agency Ranking in 2023 after achieving a 46.8% revenue growth from 2021.[5] The ranking was topped by Edelman, Weber Shandwick, and BCW.
Vero is among the pioneering signatories of the Clean Creatives Pledge in Asia, which commits agencies to accepting no contracts with fossil fuel companies, and is among the few communications consultancies in Southeast Asia to receive B Corporation certification.
Vero logo | |
| Private | |
| ISIN | 🆔 |
| Industry | Communications consulting, influencer marketing, government relations, and event management |
| Founded 📆 | 2007 |
| Founder 👔 | Brian Griffin |
Number of locations | 7 countries |
Area served 🗺️ | Southeast Asia |
| Services | Public relations, influencer marketing, government relations, and event management |
| Members | |
Number of employees | 250[6] |
| 🌐 Website | vero-asean.com |
| 📇 Address | |
| 📞 telephone | |
History
Vero was founded in 2007 by Brian Griffin, a former director at the Thailand office of Hill & Knowlton, a global public relations firm.[1]
In 2008, the company began regional expansion with the establishment of a subsidiary in Vietnam, followed by an office in Myanmar in 2012. In 2016, Vero became a Google Agency Partner.[7]
In 2019, Vero expanded its regional presence by opening an office in Jakarta, Indonesia[8] and reestablishing its operations in Ho Chi Minh City, Vietnam, as a wholly owned office.[9] Vero opened its fifth office in Manila, Philippines in 2022[10] to establish a physical presence in the most populous countries of Southeast Asia.
In 2022, Vero launched Vero Xperience, a specialist arm dedicated to event management, including brand and product launches, conferences and business networking, pop-up exhibitions, and influencer events.[11]
As part of its regional expansion, Vero established a Singapore office in late 2023 under the leadership of Lin Kuek.[12]
In 2024, Vero launched Vero Advocacy, a government relations consultancy with operations in Thailand, Vietnam, and Malaysia, and partnerships in Indonesia and the Philippines. Specializing in public policy and stakeholder engagement, Vero Advocacy helps businesses in Southeast Asia keep abreast of changing laws and political shifts, providing advice, practical solutions, and campaigns that can help brands connect with government bodies and key partners.[13]
In response to the growth of influencer marketing in Southeast Asia, Vero established a team of influencer relations specialists and launched its own influencer network, MicroFluent, in 2025.[14][15]
In the same year, Vero launched the Creators Association of Southeast Asia (CASA), together with Creative Growth Entertainment, DKCIndo, and Mantappu Corp, to support content creators, advocate for industry standards, and drive cross-border collaborations within the region.[16]
Clients and Services
Vero offers services across disciplines: public relations, influencer marketing, government relations, and events management. The consultancy advises clients across a diverse range of industries.[17]
Vero has worked with notable multinational companies, including TikTok, Unilever, Nestle, Lululemon, and Changi Airport.[18] In 2024, Microsoft Philippines tapped Vero's Manila team to support artificial intelligence education and the promotion of Microsoft Copilot in the country.[19]
Vero’s recent work includes a corporate social responsibility campaign with energy drink producer TCP for the creation of 20 community sports yards across Vietnam, providing social media, public relations, and influencer marketing support.[20] In its first year, the campaign resulted in the conversion of nine underused spaces into community facilities, featuring football, basketball, volleyball, and pickleball courts, and was recognized as one of the most influential social media campaigns in Vietnam.[21]
Other recent initiatives include support for the "Duolingo English Test: Empowering Dreams, Defying Boundaries" campaign, which connected Duolingo with Indonesian government agencies, scholarship-giving bodies, and aspiring international scholars;[22] as well as the Thai Foodie Map project, developed in collaboration with Booking.com and the Tourism Authority of Thailand with a goal of promoting lesser-known tourist destinations.[23]
People and Governance
Vero is led by founder and CEO Brian Griffin.[1]
In May 2024, Vero formed its management team with key leadership appointments.[24] Sasha Alwani holds the Chief Strategy Officer role. A former Account Director at AKA Singapore, Alwani won the SEA Young Lions PR Competition in 2019.[25][26] Umaporn Whittaker-Thompson serves as Chief Commercial Officer and leads the firm's regional influencer marketing practice.[27] Supreeyaporn Sihawong manages the firm's human resources and culture as Chief People Officer. Thanpitcha Suksawad currently serves as Chief Financial Officer.[28]
Vero's team in Singapore is managed by Lin Kuek, who was named among Innovator 25 Asia Pacific by PRovoke Media in 2024.[29] Chatrine Siswoyo, who formerly led TikTok and Netflix's communications teams in Indonesia, joined Vero in 2024 as Senior Consultant for ASEAN.[30]
Publications and Reports
Vero regularly publishes white papers, playbooks, and thought leadership pieces based on proprietary regional consumer research and industry trends. Selected titles include:
2025
- À La Carte Luxury: Gen Z's Selective Indulgence Approach to Travel analyzes travel habits and spending behaviors of Gen Z travelers from the Asia-Pacific region. Produced in collaboration with Travel+Leisure and Kadence International, the findings of the white paper were presented at the Luxury Summit Asia 2025 in Bangkok.[31][32]
- Political Conversations on the Philippines: A Social Listening Guide for Brands Ahead of the 2025 Elections is an analysis of online political discourse in the Philippines prior to the 2025 PH midterm elections, providing insights for brands navigating the highly polarized and engaged electoral landscape.[33]
2024
- Impact, Engagement, and the Future of Influencer Marketing in Southeast Asia is a survey-based study of content creators in Indonesia, Thailand, Singapore, the Philippines, and Vietnam, highlighting the motivations, challenges, and aspirations of the key figures driving the creator economy in the region.[34]
- Turning Hopes into Realities: Empowering Southeast Asia’s Youth Through Policy Change presents findings from a regional survey of 2,700 youth across Southeast Asian countries on their challenges and the public policies and government actions they prioritize.[35] This study is co-developed with international research firm Kadence International.[36]
- AI and Journalism in Southeast Asia: A Survey of Opportunities and Challenges offers insights from journalists on the use of artificial intelligence in the newsroom.[37]
2023
- Greenwatching: A Playbook for Authentic Sustainability Communication in Southeast Asia offers strategies for how brands maintain transparency, responsibility, and accountability in communicating their sustainability initiatives, goals, and progress.[38][39]
- How Brands Can Adapt to Filipinos’ Evolving Focus on Health and Wellness explores how the health, wellness, and F&B industries have changed post-COVID-19 pandemic. This study was co-authored with market research firm Decision Lab.[40]
2021
- Gaming and Esports in Vietnam: A New Arena for Brands.[41]
Sustainability
In 2021, Vero became the first public relations agency in Asia to sign the Clean Creatives pledge.[42] The pledge is an initiative in which companies commit to decline contracts with fossil fuel companies, industry trade associations, and affiliated front groups.[43]
In 2024, the company was awarded a B Corporation certification by B Lab.[44] The certification is intended to recognize companies with "high standards of verified performance, accountability, and transparency" with regard to their social, environmental, and governance practices.[45]
Awards
Vero has received numerous accolades recognizing its excellence in public relations and communications across Southeast Asia:
| Year | Nominee / work | Award | Result | ||
|---|---|---|---|---|---|
| 2025 | SABRE Awards Asia-Pacific | Asia Agency of the Year | Vero | Won | [2] |
| 2025 | SABRE Awards Asia-Pacific | Top 10 Best Agencies to Work For | Vero | Won | [3] |
| 2025 | SABRE Awards Asia-Pacific | Travel and Tourism | Thai Foodie Map 2.0 (Booking.com x Tourism Authority of Thailand) | Shortlisted | [46] |
| 2025 | SABRE Awards Asia-Pacific | Southeast Asia | Soar Beyond with Riety and Air New Zealand | Shortlisted | [46] |
| 2025 | SABRE Awards Asia-Pacific | Community Relations | TCP Community Sports Yard | Shortlisted | [46] |
| 2025 | SABRE Awards Asia-Pacific | Special Event | My Spotify Party (Spotify Thailand) | Shortlisted | [46] |
| 2025 | SABRE Awards Asia-Pacific | Technology: Software and Services | Everyday AI for Every Communicator (Microsoft Philippines) | Shortlisted | [46] |
| 2025 | Influencer Marketing Hub | The World's Greatest 47 Influencer Marketing Agencies | Vero | Won | [47] |
| 2025 | PRCA Asia-Pacific | Medium Consultancy of the Year | Vero (Indonesia) | Won | [48] |
| 2025 | PRCA Asia-Pacific | CSR and Sustainability Award | TCP Community Sports Yard | Shortlisted | [48] |
| 2025 | PRCA Asia-Pacific | Digital and Social Media Award | In Your Era (Spotify Indonesia) | Shortlisted | [48] |
| 2025 | PRCA Asia-Pacific | Event / Launch of the Year Award | My Spotify Party (Spotify Thailand) | Shortlisted | [48] |
| 2025 | PRCA Asia-Pacific | Travel and Lifestyle Award | Thai Foodie Map 2.0 (Booking.com x Tourism Authority of Thailand) | Shortlisted | [48] |
| 2025 | PRCA Asia-Pacific | Very Large Consultancy of the Year | Vero | Shortlisted | [48] |
| 2024 | PRCA Thailand | Purpose Award | Thai Foodie Map (Booking.com x Tourism Authority of Thailand) | Won | [49] |
| 2024 | Campaign Asia-Pacific | Influencer Marketing Agency of the Year (Southeast Asia) | Vero | Won | [50] |
| 2024 | PRovoke Sabre Awards | Best PR Consultancy Southeast Asia | Vero | Shortlisted | [51] |
| 2024 | PRovoke Sabre Awards | Education and Cultural Institutions | Duolingo English Test: Empowering Dreams, Defying Boundaries | Shortlisted | [52] |
| 2024 | PRovoke Sabre Awards | Best Publicity Stunt | Grow Green with Booking.com | Won | [53] |
| 2023 | PRovoke Sabre Awards | Best PR Consultancy Southeast Asia | Vero | Shortlisted | [54] |
| 2023 | PR Awards Asia-Pacific | Mid-size Consultancy Award | Vero (Vietnam) | Won | [55] |
| 2023 | PR Awards Asia-Pacific | Travel and Lifestyle Award | Thai Foodie Map (Booking.com x Tourism Authority of Thailand) | Won | [55] |
| 2023 | PR Awards Asia Pacific | Best Environmental Campaign - Bronze | Grow Green with Booking.com | Won | [55] |
| 2023 | PRCA APAC | Travel and Lifestyle | Grow Green with Booking.com | Won | [56] |
| 2023 | PRovoke Media | Global Top 250 Agency Ranking | Vero | Won | [5] |
| 2022 | Marketing Interactive PR Awards | Best PR Campaign: Healthcare and Pharmaceuticals | Love is Hard, HIV Prevention is Easy | Won | [57] |
| 2022 | PR Awards Asia | Best Use of Digital | TikTok's Save Small Business, Thailand | Won | [58] |
| 2022 | PR Awards Asia | Best Influencer Programs Endorsements (Paid) | Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited | Won | [59] |
| 2022 | FMCG Awards Asia | Campaign of the Year – Myanmar | Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited | Won | [60] |
| 2022 | Best Places to Work - Asia-Pacific | Small Company | Vero (Myanmar) | Won | [61] |
| 2021 | PRCA Asia-Pacific | Best Crisis Communications Campaign in Response to COVID-19 | LINE Thailand COVID-19 response | Won | [62] |
| 2021 | PRovoke SABRE Awards | Southeast Asia PR Consultancy of the Year | Vero | Won | [63] |
| 2019 | Campaign Asia | Cause-Related - Public Awareness | 6 months mother’s milk is all you need Save the Children, UNICEF, Alive & Thrive) | Won | [64] |
| 2019 | Campaign Asia | Southeast Asia PR Campaign of the Year | 6 months mother’s milk is all you need Save the Children, UNICEF, Alive & Thrive) | Won | [64] |
| 2017 | Holmes Report | Southeast Asia Consultancy of the Year | Vero | Won | [65] |
| 2015 | PRovoke SABRE Awards | Southeast Asia PR Consultancy of the Year | Vero | Shortlisted | [66] |
References
- ↑ 1.0 1.1 1.2 Koman, Prem. "Brian Griffin: Power List 2014". PR Week. Retrieved 2025-06-11.
- ↑ 2.0 2.1 "Vero - PRovoke Media". PRovoke Media.
- ↑ 3.0 3.1 "Golin, Mutant, SenateSHJ Named Best Agencies to Work For in APAC". PRovoke Media. 24 August 2025.
- ↑ "Agency of the Year 2024 SEA winners: Singapore and Malaysia". Campaign Asia. 10 December 2024.
- ↑ 5.0 5.1 "Top 250". PRovoke Media. Retrieved 2025-06-11.
- ↑ "About Vero: Communications Consultancy in Southeast Asia". Vero. Retrieved 6 June 2025.
- ↑ "Vero PR now a Google Partner". Vero. 2016-06-24. Retrieved 2025-06-06.
- ↑ "PR and digital agency Vero expands into Indonesia". Marketing Interactive. 3 September 2019.
- ↑ "Vero Announces Wholly Owned Offer in Vietnam with Digital Focus". Vero. 2019-06-26. Retrieved 2025-06-06.
- ↑ "Tuloy po kayo: Vero opens its doors in the Philippines". Vero. 2022-03-01. Retrieved 2025-06-06.
- ↑ "Vero Launches New Business Unit to Expand Event Management Capabilities". Vero. 2023-11-02. Retrieved 2025-06-11.
- ↑ Marszalek, Diana (8 December 2023). "Vero Taps Lin Kuek To Lead New Singapore Office". PRovoke Media.
- ↑ "Vero Advocacy Launches to Champion Key and Emerging Industries in Southeast Asia". Vero. 5 September 2024.
- ↑ Sutrisno, Gabriel Budi (25 July 2025). "From TikTok to MicroFluent: How Vero is rethinking Independence Day for Gen Z". Marketing Interactive.
- ↑ "Vero launches MicroFluent to unlock opportunities for Filipino and ASEAN influencers and content creators". Adobo Magazine. 11 June 2025.
- ↑ "Content creators, agencies launch regional alliance to boost creative industry". Marketing-Interactive. 2025-03-14. Retrieved 2025-06-11.
- ↑ "Services". Vero. Retrieved 2025-06-11.
- ↑ "Work - Vero". Vero. Retrieved 19 September 2025.
- ↑ "Microsoft Brings In Vero To Support AI Innovation In The Philippines". PRovoke Media. Retrieved 2025-06-11.
- ↑ "TCP Community Sports Yards - CSR Campaign". Vero. Retrieved 9 June 2025.
- ↑ Van, Thanh (16 May 2025). "TCP Vietnam CSR initiatives among top 10 most influential social media campaigns". Vietnam Investment Review.
- ↑ "Duolingo English Test - Empowering Dreams, Defying Boundaries". Vero.
- ↑ "Booking.com and Tourism Authority of Thailand - #ExploreThaiTaste". Booking.com.
- ↑ "Move and win roundup: Week of May 6, 2024 | News". Campaign Asia. Retrieved 2025-06-11.
- ↑ Munis, Tara (2019-04-08). "AKA Asia's Sasha Alwani and Chan Jia En win SEA Young Lions PR Competition 2019". PRCA Asia Pacific. Retrieved 2025-06-11.
- ↑ Kumar, Nikki (2024-10-29). "Sasha Alwani, the Chief Strategy Officer, ASEAN at Vero, stays ahead of the curve in Thailand's dynamic creative landscape". Masala Magazine Thailand. Retrieved 2025-06-11.
- ↑ "Year Ahead: Why is PR here to stay?". Telum Media. 2025-01-05. Retrieved 2025-06-11.
- ↑ "Vero Announces Leadership Appointments, Promotions Across Southeast Asia". Vero. 2024-05-10. Retrieved 2025-06-11.
- ↑ "Innovator 25 Asia-Pacific 2024". PRovoke Media. Retrieved 2025-06-11.
- ↑ 28 January 2025. "Chatrine Siswoyo: Memetik Inspirasi Tiap Pertemuan". Humas Indonesia. Retrieved 2025-06-11.
- ↑ Jane (2025-06-11). "A Glance into Gen Z's Approach to Luxury Travel". BurdaLuxury. Retrieved 2025-06-11.
- ↑ Baduria, Fatima (28 July 2025). "Travelling in selective style: How brands can tap Gen Z for luxurious experiences". Marketech APAC.
- ↑ Dass, Camillia (2025-05-02). "PH Elections: Praise For Political Figures Account For Only 11% Of Online Convos". PRovoke Media. Retrieved 2025-06-11.
- ↑ MCN (2025-01-06). "The Present and Future of Southeast Asian Influencer Marketing—According to Influencers | Metro Cebu News". Retrieved 2025-06-11.
- ↑ "Ramp up education spending next year, Congress told". www.pids.gov.ph. Retrieved 2025-06-11.
- ↑ "Thai youth hopeful about the future". Bangkok Post. 30 November 2024.
- ↑ VIR, Vietnam Investment Review- (2024-09-26). "Accuracy more vital than ever in dawn of AI". Vietnam Investment Review - VIR. Retrieved 2025-06-11.
- ↑ Richter, Mat (2024-06-07). "Walk the talk: Vero shares ways to fight greenwashing". Manila Bulletin. Retrieved 2025-06-11.
- ↑ Alexander, Hilda (1 June 2023). "Playbook Keberlanjutan Meluncur, Panduan Menghindari Jebakan "Greenwashing". Kompas.
- ↑ ANC 24/7 (2023-05-22). Vero PH: Filipinos generally health-conscious consumers, prefer home-cooked meals | ANC. Retrieved 2025-06-11 – via YouTube.
- ↑ "Gaming and esports in Vietnam: A new arena for brands | WARC". www.warc.com. Retrieved 2025-06-11.
- ↑ Hicks, Robin (8 August 2022). "Communications in a climate crisis: Why Asian PR firm Vero cut ties with fossil fuel firms". Eco Business.
- ↑ Ormesher, Ellen (12 April 2023). "Over 500 agencies have now pledged to cut ties with world's biggest polluters". The Drum.
- ↑ "Vero - Certified B Corporation - B Lab Global". B Lab Global.
- ↑ "B Corp Certification demonstrates a company's entire social and environmental impact". B Lab Global. Retrieved 2025-06-06.
- ↑ 46.0 46.1 46.2 46.3 46.4 "SABRE Awards Asia-Pacific 2025 Finalists". PRovoke Media. Retrieved 19 September 2025.
- ↑ "The Worlds Greatest 47 Influencer Marketing Agencies". Influencer Marketing Hub. Retrieved 6 June 2025.
- ↑ 48.0 48.1 48.2 48.3 48.4 48.5 "APAC Awards". PRCA Asia-Pacific.
- ↑ "2024 PRCA Thailand Awards Winners". PRCA Asia Pacific.
- ↑ "Agency of the Year - Southeast Asia". Campaign Asia.
- ↑ "2024 Southeast Asia Consultancies of the Year". PRovoke Media.
- ↑ "SABRE Awards Asia-Pacific 2024 Finalists". PRovoke Media. Retrieved 9 June 2025.
- ↑ "2023 SABRE Awards Asia-Pacific Winners". PRovoke Media.
- ↑ "2023 Southeast Asia Consultancies of the Year". PRovoke Media.
- ↑ 55.0 55.1 55.2 "PR Awards Asia 2023: Winners announced". PR Week.
- ↑ "2023 Awards Winners". PRCA Asia Pacific.
- ↑ "2022 Winners - PR Awards Singapore". Marketing Interactive - PR Awards. Marketing Interactive.
- ↑ "PR Awards Asia 2022: Winners Revealed". Campaign Asia.
- ↑ "2022 IN2 SABRE Awards Asia-Pacific Winners". PRovoke Media.
- ↑ "Uncage Your TIGER: Looking into Heineken Myanmar' Year of the Tiger Campaign". Retail Asia. 22 November 2022.
- ↑ "Best Places to Work Asia-Pacific 2022: Winners revealed". Campaign Asia.
- ↑ "PRCA SEA Awards 2021 Winners". PRCA Global.
- ↑ "2021 Agencies of the Year - Asia-Pacific". PRovoke Media.
- ↑ 64.0 64.1 "PR Awards Asia Pacific 2019 Winners". PR Awards Asia-Pacific.
- ↑ "2017 Asia-Pacific Consultancies of the Year: Winners Revealed". PRovoke Media.
- ↑ "2015 Agencies of the Year - Asia-Pacific".
External links
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