Voi Jeans Retail India Pvt. Ltd.
“
 | |
| Retail | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | 2011; 9 years ago |
| Founder 👔 | |
| Headquarters 🏙️ | Bangalore, Karnataka, India |
Area served 🗺️ | |
Key people | Faiz Ahmed (Director and Head of Business Development) Awaiz Ahmed (CEO Product Design and Development) Vimal Kamnani (CEO Sales), |
| Products 📟 | Denim, clothing |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Voi Jeans Retail India Pvt. Ltd. is an Indian retail fashion brand that was formed as a result of a partnership between Indian clothing manufacturers Scotts Garments Ltd. (ISIN: INE688L01011)[1] and UK-based Voi Jeans Ltd.[2] and In 2011. Voi Jeans India manufactures denim and casual clothing for men. The company’s corporate headquarters is situated in Bangalore.
History[edit]
The Foundation of the Brand[edit]
Voi Jeans Ltd. was founded in 1988 with its registered office in Preston, Lancashire[2] and produced its clothing goods through manufacturing units in Hong Kong, Turkey, China, Bangladesh and India.
Establishment of Voi Jeans in India[edit]
In 2011, Voi Jeans Ltd. entered into a partnership venture with clothing manufacturers Scotts Garments Ltd. to form Voi Jeans Retail India Pvt. Ltd., which was incorporated on June 22, 2011.[3] They opened their first outlet in Hyderabad during the same year.[4] In 2012, Voi Jeans India began its online presence by partnering with e-commerce platform Myntra followed by other online retailers before eventually launching its online store in 2014.[5]
The brand has predominantly manufactured clothing for men, with a short period of exception which includes the 2015 autumn-winter collection for women that was created in collaboration with French actress Kalki Koechlin. [6][7]
As of 2019, Voi Jeans India operates through 21 exclusive brand outlets (EBOs) and over 150 multi-brand outlets (MBOs) in the states of Karnataka, Telangana, Andhra Pradesh, Delhi, Punjab, and West Bengal. They also operate through their online store.
The brand aims to increase it’s revenue to INR 100 crore by 2021.[8][9]
Advertising and Marketing[edit]
Voi Jeans India associates with organisations and events that are socially and culturally inclined, especially in the music and film industries.
In 2015, they announced their collaboration with French actress Kalki Koechlin for their 2015 autumn-winter collection.[6][7]
In November 2015, German award-winning electronic and next-step producer Robot Koch performed at Delhi, Mumbai and Bangalore to launch the event Voi Nights.[10][11]
Creative Philosophy & Current Products[edit]
Voi Jeans India’s creatives follow a minimalistic, unconventional design philosophy that is evident in all their undertakings, be it in their advertorials, on billboards, in their campaigns, all the way down to the layout and even the details of the installations in their stores. The brand follows the same philosophy when it comes to designing their clothing lines.
Although the brand is largely presented and perceived as a denim brand, its product lines include a substantial amount of non-denim clothing. As of 2019, the company produces an entire line of shirts, t-shirts, trousers, jackets and sweatshirts, and an exclusive range of denim wear. [12] With regard to their denim range, Voi Jeans India manufactures denim top wear and jeans that are categorised into 4 different types based on fit-borris, track, jogger, and biker fit. The brand also has a dedicated range of biker denim, with additionally specifications designed for bikers that ride over long distances.[13]
Awards and Recognition[edit]
Voi Jeans India was awarded the Best Upcoming Youth Brand by The Times Group Times Business Awards in 2018.[14]
References[edit]
- ↑ "Scotts Garments Ltd". The Economic Times. June 19, 2007. Retrieved May 18, 2020.
- ↑ 2.0 2.1 "Voi Jeans Ltd". Companies House. September 12, 2013. Retrieved May 16, 2020.
- ↑ "Voi Jeans eyes India expansion". FashionUnited. 25 Jan 2012. Retrieved March 28, 2020.
- ↑ Raj, Y V Phani (July 1, 2019). "VOI to expand retail footprint". Telangana Today. Retrieved March 31, 2020.
- ↑ Vaishnavi (July 6, 2019). "European brand VOI Jeans targeting Tier II cities for expansion in India". indianretailer.com. Retrieved March 22, 2020.
- ↑ 6.0 6.1 Baliga, Aarthi (October 30, 2015). "#GraziaExclusive: Kalki Koechlin for VOI Jeans". Grazia India. Retrieved February 19, 2020.
- ↑ 7.0 7.1 "Actress Kalki Koechlin to endorse VOI Jeans' autumn winter 2015 collection". The Indian Express. September 21, 2015. Retrieved March 22, 2020.
- ↑ Jain, Vinay (May 14, 2019). "VOI Jeans India to Double it's Revenue to Rs 100 cr in 2 years". The Economic Times. Retrieved February 10, 2020.
- ↑ "UK denim manufacturer looks to double revenue by 2021". Ritz Magazine. May 15, 2019. Retrieved February 19, 2020.
- ↑ "Robot Koch comes to India". Red Bull. November 27, 2015. Retrieved March 17, 2020.
- ↑ "VOI Nights presents Robot Koch & _RHL". insider.in. November 16, 2015. Retrieved February 19, 2020.
- ↑ George, Nina C (August 16, 2015). "Striking the right balance". Deccan Herald. Retrieved May 19, 2020.
- ↑ "Voi Jeans Biker Denim Collection". Voijeans.online. April 20, 2020. Retrieved May 3, 2020.
- ↑ Bangalore Times (July 25, 2018). "Voi Jeans Retail India Private Limited wins Best Upcoming Youth Brand at #TimesBusinessAwards2018". Facebook.com/BangaloreTimesOfficial/. Retrieved May 18, 2020.
External links[edit]
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