Will Hoop
Will Hoop is an American technologist and infrastructure architect known for his work in financial technology, blockchain infrastructure, and large-scale distributed systems. Based in New York City, Hoop has served as a founding engineer at several early-stage companies, including firms that have gone on to become publicly traded. He is recognized for his expertise in secure infrastructure design, crypto custody systems, and high-availability financial platforms.
Early career
Hoop began his professional career as an entrepreneur, launching and operating his own business. This experience provided a foundation in operational strategy and systems thinking, which informed his later work in enterprise infrastructure and technical leadership.
Financial technology and cryptocurrency infrastructure
Hoop transitioned into infrastructure engineering during a period of rapid digitization in the financial sector. He gained recognition for his role in designing and implementing secure, low-latency systems for trading, crypto custody, and payment processing.
As a founding engineer at Gemini, Hoop contributed to the early security and automation frameworks that shaped the platform’s infrastructure. His work at Gemini influenced engineering practices at other cryptocurrency firms, including Kraken, Staked, and SetBlocks.
His contributions in the crypto and fintech sector have included:
- High-assurance systems for asset custody and ledger reconciliation
- Scalable infrastructure to support rapid user growth
- Architecture aligned with emerging standards in cryptocurrency regulation
Founding engineer at public companies
Hoop has served as a founding engineer at multiple startups that later became publicly traded companies. His responsibilities in these roles included:
- Designing foundational infrastructure
- Building and mentoring early engineering teams
- Scaling systems to meet the demands of audits, compliance, and IPO-readiness
Colleagues have described him as a pragmatic engineer focused on balancing system reliability with delivery velocity.[citation needed]
Site reliability and DevOps leadership
In later roles, Hoop transitioned into senior leadership in Site Reliability Engineering (SRE). He led initiatives in:
- Building global observability and alerting systems
- Developing high-availability deployment pipelines
- Establishing incident response processes based on service-level objectives (SLOs) and risk mitigation
His work supported engineering stability during funding rounds, product expansions, and regulatory reviews.
Industry presence
With a professional network of over 500 technologists, engineers, and founders, Hoop maintains an active presence in the New York technology community. He is involved in advising early-stage teams on infrastructure strategy and has contributed to the operational growth of several high-profile startups in the blockchain and financial sectors.[citation needed]
See also
References
External links
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