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Boat

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Boat
ISIN🆔
IndustryAudio, Gadgets
Founded 📆2016; 8 years ago (2016)[1]
Founder 👔Aman Gupta, Sameer Ashok Mehta
Headquarters 🏙️,
Area served 🗺️
Key people
Vivek Gambhir,CEO[2]
Products 📟 Wireless speaker, headphones, Smartwatch
Members
Number of employees
ParentImagine Marketing Pvt. Ltd[1]
🌐 Website[Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] 
📇 Address
📞 telephone

Boat is an Indian company that manufactures audio equipment and gadgets.[1] The company started in 2016 and headquartered in Delhi, India.[3][4]

History[edit]

It was founded by Aman Gupta who used to work at JBL and Sameer Mehta who was in the computer gaming peripheral distribution business.[3][5]

The company started as an E-commerce focused brand on Amazon India. Later developed its own platform and also expanded offline channel.[6]

Amid a rising anti-China sentiment in India to Boycotts of Chinese products during 2021 China–India skirmishes the company reported it's products to be manufactured in China. Because of an ongoing anti-China sentiment, many Chinese manufactured products were targeted. Boat announced a shift to India for manufacturing but claimed no losses because of anti-China sentiment, citing the Production Linked Incentive (PLI) scheme for wearables by the government of India as the reason to shift manufacturing.[5]

The company signed joint venture with electronics manufacturer Dixon Technologies (India), to manufacture its wireless audio products domestically, moving away from China.[7][2]

In December 2021, the company founder Aman Gupta was appeared in Shark Tank India, an Indian Hindi-language business reality television series as a panel of investors or shark.[8]

In January, 2022 the company acquired Singapore based end-to-end smart IoT product development company KaHa Pte Ltd.[1][9]

In January 2022, the company filed IPO of 2,000 crore (US$280 million) at company valuation of 11,250 crore (US$1.6 billion)-15,000 crore (US$2.1 billion) at SEBI.[10][11]

See also[edit]

References[edit]

  1. 1.0 1.1 1.2 1.3 Mishra, Digbijay. "Boat set to float Rs 2,000-crore IPO, eyes $1.5-2 billion valuation". The Economic Times. Archived from the original on 2022-02-27. Retrieved 2022-02-17.
  2. 2.0 2.1 Ambwani&, Meenakshi Verma. "boAt forms jt venture with Dixon Tech to manufacture wireless audio products in India". www.thehindubusinessline.com. Retrieved 2022-02-17.
  3. 3.0 3.1 Ananya Bhattacharya, qz com. "An Indian manufacturer of audio products is beating its Chinese rivals by manufacturing in China". Scroll.in. Retrieved 2022-02-17.
  4. "Warburg Invests $100 mn in boAt". Hindustan Times. 2021-01-06. Retrieved 2022-02-17.
  5. 5.0 5.1 Bhattacharya, Ananya. "How a young Indian brand is beating its Chinese rivals at their own game". Quartz. Retrieved 2022-02-01.
  6. Jan 6, Digbijay Mishra / TNN / Updated; 2021; Ist, 09:25. "boAt eyes make-in-India push with $100 million from Warburg Pincus - Times of India". The Times of India. Retrieved 2022-02-17.
  7. Reporter, S. I. (2021-01-07). "Dixon Tech gains 5% on pact with boAt for new twin wireless speakers". Business Standard India. Retrieved 2022-02-17.
  8. Mittal, Apoorva. "Ashneer Grover, Aman Gupta fuel Shark Tank meme explosion". The Economic Times. Retrieved 2022-02-17.
  9. "Imagine Marketing (boAt) signs definitive agreement to acquire KaHa Pte Ltd". The Financial Express. Retrieved 2022-02-18.
  10. "Teji Mandi Explains: Here's everything we know about the Boat IPO!". Free Press Journal. Retrieved 2022-02-18.
  11. "Boat-owner Imagine Marketing files for Rs 2,000 crore IPO". The Economic Times. Retrieved 2022-02-18.


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