Decibel Insight
| File:Decibel Insight Official Logo.jpg | |
| Customer Experience, Web Analytics | |
| ISIN | 🆔 |
| Industry | Software |
| Founded 📆 | 2014 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Ben Harris, CEO Tim de Paris, CTO |
| Members | |
Number of employees | |
| 🌐 Website | www.decibelinsight.com |
| 📇 Address | |
| 📞 telephone | |
Decibel Insight is a London-based technology startup company founded in 2014, offering enterprise-level behavioral and customer experience analytics tools to better understand website visitor behavior.[1][2] It is now used in more than 50 countries across the world.
In 2015, Decibel Insight won the Standout Innovation Award at the Adobe Partner Innovation Awards.[3]
History[edit]
Founded by Ben Harris and Tim de Paris in 2014, Decibel Insight was borne out of the digital agency New Brand Vision. Capitalizing on the strong technical team in-house and through a knowledge transfer partnership with London Metropolitan University, Decibel Insight was created to help marketers and web analysts understand visitor behavior on their website.[4] Decibel Insight is headquartered in the heart of East London Tech City with offices in New York City.
Technology[edit]
Decibel Insight’s solution is a ready to use, SaaS software suite with features such as heatmaps and visitor replays. Decibel Insight’s technology enables heatmaps to work on responsive and mobile optimised devices via a small JavaScript tracking code which is placed on pages where tracking is required. Decibel Insight integrates with a wide range of marketing software from other vendors, including testing tools, such as Optimizely.
See also[edit]
References[edit]
- ↑ "Decibel does more than analytics".
- ↑ "Decibel Insight Review – Advanced Website Heatmapping and Analytics". GetApp. Retrieved 2015-10-29.
- ↑ "Partner Briefings". solutionpartners.adobe.com. Retrieved 2015-10-28.
- ↑ "Putting the heat into web analytics".
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