MyTeam11
MyTeam11, founded in 2016, is an Indian fantasy sport platform, offering ten major games—including cricket, kabaddi, association football, basketball, handball, field hockey, baseball, rugby, American professional football, and volleyball—to more than 18 million users. It was founded by Vinit Godara and Sanjit Sihag.[1][2][3][4][5][6][7][8][9][10]
| Privately Held | |
| ISIN | 🆔 |
| Industry | Fantasy Sports |
| Genre | Sports tech |
| Founded 📆 | 2016 |
| Founder 👔 | Vinit Godara and Sanjit Sihag |
| Headquarters 🏙️ | Jaipur, Rajasthan, India |
Area served 🗺️ | India |
| Products 📟 | MyTeamRummy, MyTeamPoker, SportsTiger |
| Members | |
Number of employees | |
| 🌐 Website | https://www.myteam11.com/ |
| 📇 Address | |
| 📞 telephone | |
History[edit]
MyTeam11 was founded by Vinit Godara and Sanjit Sihag in the year 2016 as a fantasy sports platform offering cricket only. The platform touched a 15 million+ users mark by the year 2020,[11] which made it the second biggest fantasy sports platform in India. In 2018 MyTeam11 launched Fantasy Football and Fantasy Kabaddi on the platform followed by the addition of Volleyball to its platter in 2019.[12] MyTeam11 registered itself as the Platinum member of Federation of Indian Fantasy Sports (FIFS) towards the mid of 2019. During the initial months of 2020, MyTeam11 expanded its business beyond fantasy sports gaming with the introduction of MyTeamRummy – an online rummy gaming app[13] and SportsTiger – a multi sports news aggregator application.[14] The new offering received a wide spread popularity among people, making them both successful launches.
Apart from the introduction of two major projects, MyTeam11 outgrew its fantasy gaming range with the introduction of baseball, handball, rugby, and US football taking the total count of sports offered to 10. With the introduction of fantasy rugby, MyTeam11 became the first ever fantasy sports platform to introduce the sport among the Indian audience.[15]
MyTeam11 additionally became the first ever fantasy sports platform to introduce Quiz contests for sports users as a part of their innovative user-engagement approach during the COVID-19 pandemic. [2]
Legality and laws[edit]
Majority of the Indian states and laws consider fantasy sports to be a game of skill and not betting or gambling. Under ‘The Public Gambling Act, 1867,’ the act shall not be applicable to sports that are dominated by mere skills; thus, holding fantasy sports free from its boundaries and legal in India. In another case, a bench of Punjab and Haryana High Court in the judgment of one of its case of the year 2017, Varun Gumber v. Union Territory of Chandigarh ruled out that fantasy sports do not account to gambling.[16] Services offered on MyTeam11 are in alignment with the laws ruling the governance of fantasy sports in India alongside banning its services in the states of Sikkim, Odisha, Assam, Telangana, Nagaland, Andhra Pradesh and Tamil Nadu that offer no clearance about the offering of fantasy sports.[17]
Partnerships[edit]
In the year 2017, MyTeam11 partnered with Karnataka Premier League as the “Official Fantasy Partners” of the game. The deal was bagged by MyTeam11 in the following year too, making the collaboration a two-year deal. In 2018 MyTeam11 announced 2 different partnerships within cricket & kabaddi leagues. MyTeam11 collaborated as the ‘Broadcast Co-Presenting Sponsors’ with Bangladesh Premier League and as the ‘Official Fantasy Partner’ with RuPay Pro Volleyball League.[18][19] In 2018, MyTeam11 partnered with DD Sports, D Sports, and Star Sports as ‘Broadcasting Partners.’ In the same year, MyTeam11 announced a partnership with around 25 TV channels for its TVC campaigns.[20] In the beginning of the year 2019, MyTeam11 announced itself as the “Official Fantasy Partner” for iB Cricket Super Over League, a first ever virtual reality cricket series. In 2019, MyTeam11 became the first ever fantasy sports platform to Title Sponsor an international tournament by becoming the Title Sponsors of India Tour to West Indies 2019, signing a deal with Cricket West Indies.[21][22]
Game Format[edit]
As per the game format of MyTeam11, a user accessing the services of the platform is required to create a team of its own within a defined virtual budget. The teams are awarded points on the basis of the real-time performance of selected players & ranks are given to the users, based on the ranks the users are awarded prize money.[23]
Brand Ambassadors[edit]
In the year 2018, MyTeam11 signed a contract with the veteran player, Virender Sehwag, including him as the face for all their digital and offline media campaigns. They launched a “Dil Se Virugiri” campaign with the player. In 2019, MyTeam11 renewed its deal with Sehwag as the Brand Ambassador and unveiled “Yeh Khel Hai Junoon Ka” campaign during the World Cup 2019. In the year 2020, MyTeam11 roped in six other people as its Brand Ambassador including Jatin Sapru, Mayanti Langer, Suhail Chandhok, Sanjana Ganesan, Danny Morrison, Sudhir Kumar Chaudhary[24].
Awards and achievements[edit]
BARC Asia Most Prestigious Brand Award 2019[25]
FIFS ‘Best Marketing Award 2020’ [26]
References[edit]
- ↑ "MyTeam11 Will Attract Large Number of Sports-Loving Audience: COO Sanjit Sihag". India.com. 2020-04-06. Retrieved 2020-07-25.
- ↑ 2.0 2.1 "MyTeam11 diversifies beyond fantasy gaming; launches MyTeam11 Quiz". in.finance.yahoo.com. Retrieved 2020-07-25.
- ↑ "India set to begin ICC Test championship campaign against West Indies in Caribbean". Firstpost. Retrieved 2020-07-25.
- ↑ "West Indies Announce ODI Squad for MyTeam11 Series Against India". Windies. Retrieved 2020-07-25.
- ↑ "MyTeam11 becomes title sponsor for India tour of Windies, starting August 3". Business Standard India. Inter-Asian News Service. 2019-07-27. Retrieved 2020-07-25.
- ↑ "MyTeam11's new campaign targets T20 and World Cup cricket season". ETBrandEquity.com. Retrieved 2020-07-25.
- ↑ "MyTeam11 Acquires Title Sponsorship Rights of India Tour of West Indies 2019". Business Standard India. Press Trust of India. 2019-05-29. Retrieved 2020-07-25.
- ↑ "MyTeam11 acquires Title Sponsorship rights of the India Tour of West Indies 2019". Livemint. 2019-07-26. Retrieved 2020-07-25.
- ↑ "India to begin World Test Championship vs West Indies in Antigua on August 22". India Today. June 12, 2019. Retrieved 2020-07-25.
- ↑ "Firstpost Spodcast Episode 226: India vs New Zealand game rained out, Toronto Raptors win their first NBA crown and more". Firstpost. 2019-06-14. Retrieved 2020-07-25.
- ↑ Desk, India com Sports (2020-04-06). "MyTeam11 Will Attract Large Number of Sports-Loving Audience: COO Sanjit Sihag". India News, Breaking News | India.com. Retrieved 2021-02-24.
- ↑ Dhyani, Kunal (2019-02-01). "MyTeam11 becomes Pro Volleyball Official Fantasy Partner". InsideSport. Retrieved 2021-02-24.
- ↑ Desk, India com Sports (2020-04-29). "MyteamRummy Launched, a New Offering For The Fans From MyTeam11". India News, Breaking News | India.com. Retrieved 2021-02-24.
- ↑ "MyTeam 11 launches SportsTiger app, new destination for sports on the go". The Bridge. 2020-02-20. Retrieved 2021-02-24.
- ↑ "MyTeam11 expanded fantasy portfolio to 9 types of sports during the lockdown: Vinit Godara - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2021-02-24.
- ↑ Chaudhary, Rahul; Parihar, Jayashree; Saxena, Aastha (2020-07-13). "Skill gaming in India: Legal by chance". The Daily Guardian. Retrieved 2021-03-12.
- ↑ "Mobile gaming needs skill, it's not gambling". Deccan Herald. 2021-03-10. Retrieved 2021-03-12.
- ↑ "MyTeam 11 signed as the Official Fantasy Partner of the RuPay Pro Volleyball League – Baseline Ventures". Retrieved 2021-03-23.
- ↑ "MYTeam11 becomes fantasy sport partner of the Pro Volleyball League". Sportz Business. 2019-02-01. Retrieved 2021-03-23.
- ↑ Dhyani, Kunal (2019-03-18). "One brand, 25 TV channels and a focus on the IPL, ICC World Cup". InsideSport. Retrieved 2021-03-23.
- ↑ "Cricket: Fantasy sports platform MyTeam11 acquires title sponsorship rights for Team India's West Indies tour 2019". Zee Business. 2019-07-26. Retrieved 2021-03-23.
- ↑ Writer, Staff (2019-07-26). "MyTeam11 acquires Title Sponsorship rights of the India Tour of West Indies 2019". mint. Retrieved 2021-03-23.
- ↑ "MyTeam11: How to play MyTeam11? – 108Cricket". 108cricket.com. Retrieved 2021-03-23.
- ↑ Webdunia. "Sehwag to be joined by Morrison, Sapru, Langer for MyTeam11's campaign". english.webdunia.com. Retrieved 2021-03-23.
- ↑ Dhyani, Kunal (2019-08-29). "MyTeam11 bags Rising Brands of Asia Award". InsideSport. Retrieved 2021-03-23.
- ↑ "FIFS announces winners of Fantasy Sports Industry Awards". Gutshot Magazine. 2020-07-10. Retrieved 2020-07-25.
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