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Nickelodeon Networks

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Nickelodeon Networks
Nickelodeon 2009 logo.svg One Astor Plaza1.JPG
One Astor Plaza1.JPG
Nickelodeon Networks headquarters at One Astor Plaza in New York City
Founded 📆2002; 19 years ago (2002)
Founder 👔Viacom
MTV Networks
Headquarters 🏙️One Astor Plaza, New York City,
New York City, New York
Area served 🗺️
Key people
  • Brian Robbins (President, Nickelodeon Group)
  • David Bittler (EVP, Corporate)
  • Maggie Wang (Co-VP, Corporate)
  • Thamar Romero (Co-VP, Corporate)
  • Zack Olin (SVP, Live Action)
  • Ramsey Naito (President, Nickelodeon Animation)
Products 📟 Pay television, television production
Revenue🤑 $708 million
OwnerViacom (2002–2006, 2005–2019)
ViacomCBS (2019–present)
(National Amusements (2002–present))
Number of employees
ParentMTV Networks (2002–2011)
Viacom Media Networks (2011–2019)
ViacomCBS Domestic Media Networks (2019–present)
🌐 Websitewww.nick.com
📇 Address
📞 telephone

Nickelodeon Networks Inc. is an American entertainment company that oversees the company's premium cable television channels, including its flagship service Nickelodeon. It is a subsidiary of media conglomerate ViacomCBS under its domestic networks unit, with it and Awesomeness forming the Kids & Family Group.


The company was established in 2002 after Viacom owned MTV Networks (now ViacomCBS Domestic Media Networks) merged their nick branded channels, Nickelodeon, Nick at Nite and Nicktoons respectively, into one division. later that year, Viacom acquired Sesame Workshop's shares of Noggin (now Nick Jr. Channel), and folded it under Nickelodeon Networks division of MTV Networks. In March 2004, Nickelodeon and Nick at Nite were separated in the Nielsen primetime and total day ratings, due to the different programming, advertisers, and target audiences between the two services. This caused controversy by cable executives believing this manipulated the ratings, given that Nick at Nite's broadcast day takes up only a fraction of Nickelodeon's programming schedule.[1][2] Nickelodeon and Nick at Nite's respective ratings periods encompass only the hours they each operate under the total day rankings, though Nickelodeon only is rated for the daytime ratings; this is due to a ruling by Nielsen in July 2004 that networks must program for 51% or more of a daypart to qualify for ratings for a particular daypart.[3]

On June 14, 2005, Viacom decided to split itself into two companies as a result of the declining performance of its stock, which Sumner Redstone stated: "was necessary to respond to a changing industry landscape."[4] Both resulting companies would be controlled by Viacom's parent National Amusements. In December 2005, Nickelodeon and the remainder of the MTV Networks division, as well as Paramount Pictures, BET Networks, Nickelodeon Networks, and Famous Music (a record label that the company sold off in 2007), were spun off to the new Viacom. The original Viacom was renamed CBS Corporation and retained CBS and its other broadcasting assets, Showtime Networks, Paramount Television (now the separate arms CBS Television Studios for network and cable production, and CBS Television Distribution for production of first–run syndicated programs and off–network series distribution), advertising firm Viacom Outdoor (which was renamed CBS Outdoor), Simon & Schuster (sold to Penguin Random House in 2021), and Paramount Parks (which was later sold), but it eventually Viacom re-merged with CBS to transform into the new ViacomCBS in early December 2019. During the 2006 split, CBS Corp gained Nick Jr. on CBS block as well, although an agreement was made with Nickelodeon Networks division of the second Viacom to keep the block running until September 2006, when the agreement ended and CBS partnered up with DiC Entertainment to relaunch the Saturday-morning block as The KOL Secret Slumber Party.

Nickelodeon Studios closed in 2005[5] and was converted into the Blue Man Group Sharp Aquos Theatre in 2007; Nickelodeon moved its live–action series to the Nickelodeon on Sunset studios (formerly the Earl Carroll Theatre) in Hollywood, California as well as other studio facilities in Hollywood and other locations. The company continued to film at the Sunset location until 2017.[6] In 2005, Nickelodeon premiered the animated series Avatar: The Last Airbender,[7] which became a hit series for the network.

Cable networks, blocks & brands currently owned by NNI[edit]

Year in parentheses denotes when each network and channel was brought into the NNI fold.

+Channel created by MTV Networks/Viacom Media Networks.
*Channel created during Warner–Amex Satellite Entertainment era.

Former channels and blocks[edit]

  • Nick GaS (1999–2007 (elsewhere) 1999-2009 (Dish Network)); replaced with TeenNick; Dish feed replaced with Turner's Cartoon Network West
  • NickMom (2012–15), a block on Nick Jr.
  • The N (2002–09), a former Noggin block that eventually became a separate channel on the Nick GaS slot; merged with Nick's TEENick block to form TeenNick
  • TEENick (2001–09), a block on Nick; merged with The N to form TeenNick
  • SNICK (1992–2005), a block on Nickelodeon; replaced by TEENick
  • Noggin (channel) (1999–2009); replaced with Nick Jr.
  • Nick on CBS/Nick Jr. on CBS (2000–2006); replaced with The KOL Secret Slumber Party on CBS

See also[edit]

  • History of Nickelodeon
  • Disney Channel
  • Disney Junior
  • Disney XD
  • Cartoon Network
  • Boomerang
  • Universal Kids
  • PBS Kids
  • Primo TV


  1. "Nielsen's 51% Solution Nixes Nicks". Multichannel.com. 2004-07-19. Retrieved 2010-06-02.
  2. Collins, Scott (March 25, 2004). "Nickelodeon Squeezes 2 Ratings Out of 1 Very Diverse Network". Los Angeles Times. Retrieved May 20, 2010.
  3. Moss, Linda (2004-07-09). "Nielsen Changes Some Cable-Ratings Rules". Multichannel News. Retrieved 2011-10-16.
  4. "CBS, Viacom Formally Split". www.cbsnews.com.
  5. Renfro, Kim. "This recent photo of the once-iconic Nickelodeon studios will depress you". Business Insider.
  6. Grant, Stacey (December 12, 2017). ""Victorious"'s Hollywood Arts Is Being DEMOLISHED Because Nothing Is Sacred". Seventeen.
  7. "Nickelodeon's Avatar: The Last Airbender Hits All-Time Series High". News Blaze. 2008-07-22. Archived from the original on 2013-10-14. Retrieved 2013-11-12. Unknown parameter |url-status= ignored (help)

External links[edit]

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