SmackDown (WWE brand)
Logo for the brand and the WWE SmackDown television program as of October 4, 2019
|Product type||Professional wrestling|
|Produced by||Vince McMahon|
|Introduced||March 25th, 2002 |
July 19, 2016
|Discontinued||August 29, 2011 |
|Ambassador(s)||WWE Hall of Famers|
|Tagline||The Land of Opportunity|
|Executive Director |
(October 15, 2019 – present)
Search SmackDown (WWE brand) on Amazon.
SmackDown is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002 with a draft on Monday Night Raw and went into effect one week later on April 4. The brand would be discontinued for a period between August 2011 and July 2016.
Wrestlers assigned to the SmackDown brand wrestle predominantly on WWE's weekly Friday Night SmackDown television program on Fox, as well as branded and co-branded pay-per-view events and WWE Network events. The brand has also appeared in the Mixed Match Challenge and the interbrand Worlds Collide events. During the first brand split, they also competed on an exclusive supplementary show, Velocity, and on ECW, under a talent exchange program.
First split (2002–2011)
In its conception, according to Bruce Prichard in his Something to Wrestle podcast released in October 2018, the then World Wrestling Federation (WWF) originally planned to make SmackDown! an all-women's brand but ultimately decided against it because of the lack of talent.
In March 2002, WWF underwent the "brand extension", a process in which WWE divided itself into two branches with separate rosters, storylines and authority figures. The two divisions, hosted by and named after Raw and SmackDown!, would compete against each other. The split resulted from WWE purchasing its two biggest competitors, World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW); and the subsequent doubling of its roster and championships. The brand extension was made public during a telecast of Raw on March 18, initiated with the first draft a week later on the March 25 episode of Raw and became official on the April 1 episode of Raw.
Wrestlers began to wrestle exclusively for their specific show. At the time, this excluded the WWE Undisputed Championship and WWE Women's Championship as those WWE titles would be defended on both shows. In August 2002, then WWE Undisputed Champion, Brock Lesnar, refused to defend the title on Raw, in effect causing his title to become exclusive to SmackDown!. The following week on Raw, Raw General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated number one contender Triple H. Accordingly, Lesnar's championship was no longer deemed "undisputed". Following this, the WWE Women's Championship soon became a Raw exclusive as well. As a result of the brand extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.
SmackDown! was the home brand for many top WWE stars including Batista, Eddie Guerrero, Big Show, John "Bradshaw" Layfield (JBL), Kurt Angle, Edge, The Undertaker, Rey Mysterio, John Cena, and Torrie Wilson. Guerrero would go on to become the WWE Champion as part of the show, thus becoming the main feature of SmackDown! throughout 2004 and the most popular wrestler of that year. The biggest star of the next decade, John Cena, started his WWE career on this brand and rose to stardom as "Doctor of Thuganomics" on the show, eventually winning his first WWE Championship during his tenure on the brand.
On June 6, then WWE Champion John Cena switched brands from SmackDown! to Raw as part of the month-long 2005 draft lottery. This effectively left SmackDown! without a world title. On the June 23 episode of SmackDown!, SmackDown! General Manager Theodore Long scheduled a six-man elimination match between Big Show, Booker T, Chris Benoit, Christian (replacing Big Show, who was picked by Raw in the lottery), John "Bradshaw" Layfield, Muhammad Hassan and The Undertaker to crown the first SmackDown! Champion. On the June 30 episode of SmackDown!, JBL won the match, but Long appeared afterward and stated that even though he had won the match SmackDown! did not need a championship anymore, instead revealing that JBL was the number one contender for the World Heavyweight Championship, at which point Batista, then World Heavyweight Champion, entered the ring as SmackDown!'s final draft lottery pick.
At the SmackDown! taping on January 10, 2006 that aired January 13, Batista had to forfeit the World Heavyweight Championship because of a legitimate triceps injury suffered at the hands of Mark Henry the previous week. Long decreed a battle royal for the vacant title, which was won by Kurt Angle, who was on the Raw brand, but switched to the SmackDown! brand for the duration of his reign as champion. On the April 7 episode of SmackDown! (which was taped on April 4), Long revived the King of the Ring tournament after a four-year hiatus as a SmackDown! exclusive tournament. The tournament ended at Judgment Day with Booker T as the winner, defeating Bobby Lashley in the final.
On October 16, 2007, the SmackDown! and ECW brands began a talent exchange, allowing their respective talent to appear and compete on either brand, as ECW was broadcast live from the same arena where SmackDown! was taped.
During the 2008 WWE draft, WWE Champion Triple H was drafted to SmackDown, resulting in two world championships appearing on the brand – Edge was the World Heavyweight Champion at the time – and leaving Raw without a world title. However, Edge was attacked by Batista on the June 30 episode of Raw and immediately afterwards CM Punk cashed in his Money in the Bank contract to become World Heavyweight Champion, bringing the World Heavyweight Championship back to Raw for the first time since 2005. Also that year, for the first time in the brand's history a women's exclusive championship was introduced, the Divas Championship, a counterpart to the Women's Championship that had been the only active championship competed for by Divas, but which was exclusive to Raw, meaning that the Divas on SmackDown had no championship to compete for. Michelle McCool became the inaugural champion by defeating Natalya on July 20 at The Great American Bash.
On February 15, 2009 at No Way Out, Edge won the World Heavyweight Championship in Raw's Elimination Chamber match, thus making it a SmackDown exclusive title and giving SmackDown two top tier championships. As a result of the 2009 WWE draft in April, then WWE Champion Triple H was drafted to Raw while the World Heavyweight Championship also moved to the Raw brand after Edge lost the title to Cena at WrestleMania 25, once again leaving SmackDown without a world title. SmackDown regained the World Heavyweight Championship at Backlash when Edge invoked his WrestleMania rematch clause and defeated Cena in a Last Man Standing match to win the championship back. In addition, Raw and SmackDown exchanged both women-exclusive championships with Raw gaining the Divas Championship and SmackDown gaining the Women's Championship. This marked the first time in history that the Women's Championship had ever been exclusive to SmackDown. Raw and SmackDown also exchanged the United States Championship (which became exclusive to Raw) and the Intercontinental Championship (subsequently exclusive to SmackDown) for the first time since August 25, 2002.
On the August 29, 2011 episode of Raw, it was announced that performers from Raw and SmackDown were no longer exclusive to their respective brand. Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster. In a 2013 interview with Advertising Age, Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms.
Second split (2016–present)
On May 25, 2016, it was revealed that the brand split would return in July. The 2016 WWE draft took place on the live premiere episode of SmackDown on July 19 to determine the rosters between both brands. On the July 11 episode of Raw, Vince McMahon named Shane McMahon the commissioner of SmackDown. Then next week on Raw, Daniel Bryan was revealed as the new SmackDown General Manager. Due to Raw being a three-hour show and SmackDown being a two-hour show, Raw received three picks each round and SmackDown received two. WWE Champion Dean Ambrose was SmackDown's first pick.
After the return of the brand split, most pay-per-views became exclusive to one brand, (with SmackDown producing Backlash (2016 and 2017), No Mercy (2016), TLC (2016), Elimination Chamber (2017), Money in the Bank (2017), Battleground (2017), Hell in a Cell (2017), Clash of Champions (2017) and Fastlane (2018)). Following WrestleMania 34, all pay-per-views became dual-branded again.
On the November 7, 2017 episode of SmackDown, AJ Styles defeated Jinder Mahal for the WWE Championship. On April 10, 2018, SmackDown Commissioner Shane McMahon announced that Daniel Bryan was back as a full-time WWE Superstar for the roster after his in-ring return at WrestleMania 34, therefore "graciously accepted Daniel's resignation as SmackDown General Manager". McMahon then named Paige, who had retired from in-ring competition due to injury the night before on Raw, as the new SmackDown General Manager.
Initially, the Undisputed WWE Championship and the original WWE Women's Championship were available to both brands. The other championships were exclusive to the brand the champion was a part of. When the brand extension began, SmackDown became the exclusive home for the World Tag Team Championship and the original Cruiserweight Championship.
In September 2002, the Undisputed Championship became the WWE Championship again and was moved to SmackDown, prompting Raw General Manager Eric Bischoff to create the World Heavyweight Championship for Raw. SmackDown created the WWE Tag Team Championship and they revived the United States Championship. Over the course of the first brand extension, these championships switched between brands, usually due to the result of the annual draft. However, the Cruiserweight title was the only championship to never switch brands, staying on SmackDown from 2002 until the championship's retirement on September 28, 2007.
In October 2007, SmackDown and ECW began a talent exchange agreement, which meant that SmackDown talent could appear on ECW and vice versa. This allowed the United States Championship and WWE Tag Team Championship to be shared between the two brands. In July 2008, the Divas Championship was created for SmackDown, allowing the SmackDown Divas to compete for a title.
With the brand extension ending in 2011, all Raw and SmackDown titles were merged. After five years, a new brand extension was introduced on July 19, 2016. SmackDown drafted the WWE Champion and the Intercontinental Champion. As SmackDown was lacking a tag team championship and a women's championship, Shane McMahon and Daniel Bryan introduced the SmackDown Tag Team Championship and SmackDown Women's Championship. In the 2017 Superstar Shake-Up, the Intercontinental Championship was moved to Raw and in exchange, the United States Championship moved back to SmackDown. The following year during the 2018 Superstar Shake-Up, the United States Championship was moved to Raw, but returned to SmackDown the next night. At Crown Jewel on October 31, 2019, SmackDown wrestler "The Fiend" Bray Wyatt won the Universal Championship, thus bringing the title to SmackDown. On the next night's episode of SmackDown, WWE Champion Brock Lesnar quit SmackDown and went to Raw, taking the title with him.
|Championship||Current champion(s)||Reign||Date won||Days held||Location||Notes|
|Universal Championship||Roman Reigns||2||August 30, 2020||708||Orlando, Florida||Defeated previous champion "The Fiend" Bray Wyatt and Braun Strowman in a Triple Threat No Holds Barred match at Payback.|
|Intercontinental Championship||Shinsuke Nakamura||2||August 13, 2021||360||Tulsa, Oklahoma||Defeated Apollo Crews on SmackDown.|
Won the title as King Nakamura but, reverted back to Shinsuke Nakamura on October 8, 2020 out of respect for the King of the Ring Tournament.
|SmackDown Tag Team Championship||The Usos
(Jey Uso and Jimmy Uso)
|5||July 18, 2021||386||Fort Worth, Texas||Defeated Rey and Dominik Mysterio at Money in the Bank.|
|SmackDown Women's Championship||File:Becky 2 Belts.png||Becky Lynch||4||August 21, 2021||352||Paradise, Nevada||Defeated Bianca Belair at SummerSlam.|
- Note – The WWE Women's Tag Team Championship and the WWE 24/7 Championship can also be defended on SmackDown as they are shared among the brands
|Championship||Time on brand|
|World Heavyweight Championship||June 28, 2005 – June 30, 2008|
February 15, 2009 – April 5, 2009
April 26, 2009 – August 29, 2011
|ECW Championship||January 22, 2008 – March 30, 2008|
|WWE Divas Championship||July 20, 2008 – April 13, 2009|
|WWE Women's Championship||April 13, 2009 – September 19, 2010|
|WWE Cruiserweight Championship||March 25, 2002 – September 28, 2007|
|World Tag Team Championship (original)||March 25, 2002 – July 29, 2002|
|WWE Tag Team Championship (new)||October 20, 2002 – April 5, 2009|
|WWE United States Championship||July 27, 2003 – June 23, 2008|
July 20, 2008 – April 13, 2009
April 26, 2011 – May 1, 2011
April 11, 2017 – April 16, 2018
April 17, 2018 – April 22, 2019
Pay-per-view and WWE Network events
First brand split events
|August 10, 2002||Global Warning: Melbourne||Colonial Stadium||Melbourne, Australia||The Rock (c) vs. Triple H vs. Brock Lesnar in a Triple Threat match for the WWE Undisputed Championship|
|October 26, 2002||Rebellion||Manchester Arena||Manchester, England||Brock Lesnar (c) and Paul Heyman vs. Edge in a Handicap match for the WWE Championship|
|July 27, 2003||Vengeance||Pepsi Center||Denver, Colorado||Brock Lesnar (c) vs. Big Show vs. Kurt Angle in a Triple Threat match for the WWE Championship|
|October 19, 2003||No Mercy||1st Mariner Arena||Baltimore, Maryland||Brock Lesnar (c) vs. The Undertaker in a Biker Chain match for the WWE Championship|
|February 15, 2004||No Way Out||Cow Palace||Daly City, California||Brock Lesnar (c) vs. Eddie Guerrero for the WWE Championship|
|May 16, 2004||Judgment Day||Staples Center||Los Angeles, California||Eddie Guerrero (c) vs. John "Bradshaw" Layfield for the WWE Championship|
|June 27, 2004||The Great American Bash||Norfolk Scope||Norfolk, Virginia||The Dudley Boyz (Bubba Ray Dudley and D-Von Dudley) vs. The Undertaker in a Concrete Crypt match|
|October 3, 2004||No Mercy||Continental Airlines Arena||East Rutherford, New Jersey||John "Bradshaw" Layfield (c) vs. The Undertaker in a Last Ride match for the WWE Championship|
|December 12, 2004||Armageddon||Gwinnett Arena||Duluth, Georgia||John "Bradshaw" Layfield (c) vs. Booker T vs. Eddie Guerrero vs. The Undertaker in a Fatal Four-Way match for the WWE Championship|
|February 20, 2005||No Way Out||Mellon Arena||Pittsburgh, Pennsylvania||John "Bradshaw" Layfield (c) vs. Big Show in a Barbed Wire Steel Cage match for the WWE Championship|
|May 22, 2005||Judgment Day||Target Center||Minneapolis, Minnesota||John Cena (c) vs. John "Bradshaw" Layfield in an "I Quit" match for the WWE Championship|
|July 24, 2005||The Great American Bash||HSBC Arena||Buffalo, New York||Batista (c) vs. John "Bradshaw" Layfield for the World Heavyweight Championship|
|October 9, 2005||No Mercy||Toyota Center||Houston, Texas||Batista (c) vs. Eddie Guerrero for the World Heavyweight Championship|
|December 18, 2005||Armageddon||Dunkin' Donuts Center||Providence, Rhode Island||Randy Orton vs. The Undertaker in a Hell in a Cell match|
|February 19, 2006||No Way Out||1st Mariner Arena||Baltimore, Maryland||Kurt Angle (c) vs. The Undertaker for the World Heavyweight Championship|
|March 4, 2006||Road to WrestleMania 22||Westpac Stadium||Wellington, New Zealand||Kurt Angle (c) vs. The Undertaker vs. Mark Henry in a Triple Threat match for the World Heavyweight Championship|
|May 21, 2006||Judgment Day||US Airways Center||Phoenix, Arizona||Rey Mysterio (c) vs. John "Bradshaw" Layfield for the World Heavyweight Championship|
|July 23, 2006||The Great American Bash||Conseco Fieldhouse||Indianapolis, Indiana||Rey Mysterio (c) vs. King Booker for the World Heavyweight Championship|
|October 8, 2006||No Mercy||RBC Center||Raleigh, North Carolina||King Booker (c) vs. Batista vs. Bobby Lashley vs. Finlay in a Fatal Four-Way match for the World Heavyweight Championship|
|December 17, 2006||Armageddon||Richmond Coliseum||Richmond, Virginia||Batista and John Cena vs. King Booker and Finlay|
|February 18, 2007||No Way Out||Staples Center||Los Angeles, California||Batista and The Undertaker vs. John Cena and Shawn Michaels|
Second brand split events
|September 11, 2016||Backlash||Richmond Coliseum||Richmond, Virginia||Dean Ambrose (c) vs. AJ Styles for the WWE World Championship|
|October 9, 2016||No Mercy||Golden 1 Center||Sacramento, California||Bray Wyatt vs. Randy Orton|
|December 4, 2016||TLC: Tables, Ladders & Chairs||American Airlines Center||Dallas, Texas||AJ Styles (c) vs. Dean Ambrose in a Tables, Ladders, and Chairs match for the WWE Championship|
|February 12, 2017||Elimination Chamber||Talking Stick Resort Arena||Phoenix, Arizona||John Cena (c) vs. AJ Styles vs. Baron Corbin vs. Bray Wyatt vs. Dean Ambrose vs. The Miz in an Elimination Chamber match for the WWE Championship|
|May 21, 2017||Backlash||Allstate Arena||Rosemont, Illinois||Randy Orton (c) vs. Jinder Mahal for the WWE Championship|
|June 18, 2017||Money in the Bank||Scottrade Center||St. Louis, Missouri||AJ Styles vs. Baron Corbin vs. Dolph Ziggler vs. Kevin Owens vs. Sami Zayn vs. Shinsuke Nakamura in a Money in the Bank ladder match for a WWE Championship contract|
|July 23, 2017||Battleground||Wells Fargo Center||Philadelphia, Pennsylvania||Jinder Mahal (c) vs. Randy Orton in a Punjabi Prison match for the WWE Championship|
|October 8, 2017||Hell in a Cell||Little Caesars Arena||Detroit, Michigan||Kevin Owens vs. Shane McMahon in a Falls Count Anywhere Hell in a Cell match|
|December 17, 2017||Clash of Champions||TD Garden||Boston, Massachusetts||AJ Styles (c) vs. Jinder Mahal for the WWE Championship|
|March 11, 2018||Fastlane||Nationwide Arena||Columbus, Ohio||AJ Styles (c) vs. Baron Corbin vs. Dolph Ziggler vs. Kevin Owens vs. Sami Zayn vs. John Cena in a Six Pack Challenge for the WWE Championship|
|July 27, 2019||Smackville||Bridgestone Arena||Nashville, Tennessee||Kofi Kingston (c) vs. Dolph Ziggler vs. Samoa Joe in a Triple Threat match for the WWE Championship|
- Matt Wilansky (April 26, 2017). "SmackDown Live recap: Breezango proves 'Land of Opportunity' isn't just a tagline". ESPN. Retrieved July 18, 2018.
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