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List of most-viewed online videos in the first 24 hours

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This list contains the online videos, music videos, and film trailers that have received the most views within 24 hours of release. Video views are generated from different online platforms such as Facebook, iQIYI and YouTube.

Top videos[edit]

Film trailers and music videos are excluded here. Chinese production company and video platform service iQIYI has released four of the top-ten most-viewed videos.

Rank Title Uploader / artist Platform Views[lower-alpha 1]
(millions)
Release date Ref(s)
1 2023 CCTV New Year's Gala CCTV CCTV 655.0 January 21, 2023 [1]
2 Double World iQIYI iQIYI 400.0 July 24, 2020 [2][non-primary source needed]
3 Rings prank Paramount Pictures Facebook 200.0 January 23, 2017 [3]
4 Fashion show in Shanghai Louis Vuitton Multiple[lower-alpha 2] 158.0+[lower-alpha 3] November 17, 2021 [4][5]
5 Eva.Stories Mati and Maya Kochavi Instagram 120.0 May 1, 2019 [6]
6 Idol Producer Episode 1 iQIYI iQIYI 100+[lower-alpha 4] January 19, 2018 [7][8]
7 The Rap of China Episode 1 iQIYI iQIYI 100+[lower-alpha 5] June 24, 2017 [9]
8 The Lost Tomb iQIYI iQIYI 100.0 June 12, 2015 [10]
Under the Dome Chai Jing Multiple[lower-alpha 6] 100.0 February 28, 2015 [11]
10 Will Smith smacks Chris Rock (uncensored) The Guardian YouTube 59+ March 28, 2022 [12]
As of January 26, 2023
  1. Unless otherwise indicated, the number of worldwide views accumulated in the video's first 24 hours.
  2. Primary platforms were Weibo, WeChat Video Chanel, Tencent Video, Douyin, Kuaishou, and OTT
  3. Reached 158 million views in three hours
  4. Reached 100 million views within the first hour
  5. Reached 100 million views within the first four hours
  6. Primary platforms included Tencent, Youku, and the People's Daily Online.

Top music videos[edit]

Out of the top ten most-viewed music videos, two artists have more than one video listed: BTS has five, and Blackpink has three.

In September 2019, YouTube changed their policy on video view counts and excluded paid advertising views from future 24-hour statistics.

Rank Title Artist Platform Views[lower-alpha 1]
(millions)
Release date Ref(s)
1. "Butter" BTS YouTube 108.2 May 21, 2021 [13]
2. "Dynamite" BTS YouTube 101.1 August 21, 2020 [14]
3. "Pink Venom" Blackpink YouTube 90.4 August 19, 2022 [15]
4. "How You Like That" Blackpink YouTube 86.3 June 26, 2020 [16]
5. "Ice Cream" Blackpink and Selena Gomez YouTube 79.0 August 28, 2020 [17]
6. "Boy with Luv" BTS (feat. Halsey) YouTube 74.6 April 12, 2019 [18]
7. "Lalisa" Lisa YouTube 73.6 September 10, 2021 [19]
8. "Permission to Dance" BTS YouTube 72.3 July 9, 2021 [20]
9. "Life Goes On" BTS YouTube 71.6 November 20, 2020 [21]
10. "Me!" Taylor Swift (feat. Brendon Urie) YouTube 65.2 April 26, 2019 [22]
As of August 22, 2022
  1. The number of worldwide views accumulated in the video's first 24 hours.

Historical record holders[edit]

The following table lists the videos that held the record for YouTube's most-viewed music video in the first 24 hours, from January 2012 to the present.

Table of most-viewed music videos in the first 24 hours
Title Artist Views[lower-alpha 1]
(millions)
Upload date Ref(s)
"Stupid Hoe" Nicki Minaj 4.8 January 20, 2012 [23]
"Where Have You Been" Rihanna 4.9 April 30, 2012 [23]
"Boyfriend" Justin Bieber 8.0 May 3, 2012 [24]
"Beauty and a Beat" Justin Bieber (feat. Nicki Minaj) 10.6 October 12, 2012 [25]
"Gentleman" Psy 36.0 April 13, 2013 [26]
"Look What You Made Me Do" Taylor Swift 43.2 August 27, 2017 [27]
"Idol" BTS 45.9 August 24, 2018 [28]
"Thank U, Next" Ariana Grande 55.4 November 30, 2018 [29]
"Kill This Love" Blackpink 56.7 April 4, 2019 [30]
"Boy with Luv" BTS (feat. Halsey) 74.6 April 12, 2019 [18]
"How You Like That" Blackpink 86.3 June 26, 2020 [16]
"Dynamite" BTS 101.1 August 21, 2020 [14]
"Butter" BTS 108.2 May 21, 2021 [13]
As of July 11, 2021
  1. The number of worldwide views accumulated in the video's first 24 hours.

Controversy[edit]

In July 2019, there was some controversy regarding the legitimacy of YouTube's 24-hour records, after Indian hip hop rapper Badshah's song "Paagal" received 75 million views in 24 hours, and surpassed the viewership record of "Boy with Luv" by K-pop group BTS and American singer Halsey. YouTube did not congratulate Badshah like it did for previous record holders and later released a statement that Badshah's record label, Sony Music India, had purchased advertisements from Google and YouTube that embedded the video or directed fans to it in some way. It also emerged that this is a common practice in the global music industry, and similar methods had also been used by the record labels of previous record holders such as Ariana Grande, Blackpink and Taylor Swift, thus casting doubt on some of the past 24-hour viewership records on YouTube.[31][32] On September 13, 2019, YouTube announced that their charts will no longer include paid advertising views.[33] In a statement to Forbes the following day, the platform also confirmed that "Based on our long-time criteria, Badshah did not qualify for our 24 hour debut records list".[34]

Top trailers[edit]

Walt Disney Studios has released seven of the ten most-viewed movie trailers. Five are for films belonging to the Marvel Cinematic Universe, excluding Spider-Man: No Way Home, which was released by Sony Pictures Releasing.

Rank Production Type Distributor Views[lower-alpha 1]
(millions)
Release date Ref.
1. Spider-Man: No Way Home Teaser trailer Sony Pictures Releasing 355.5 August 23, 2021 [35]
2. Avengers: Endgame Teaser trailer Walt Disney Studios 289.0 December 7, 2018 [36]
3. Avengers: Endgame Official trailer Walt Disney Studios 268.0 March 14, 2019 [37]
4. The Lord of the Rings: The Rings of Power Teaser trailer Amazon Studios 257.0 February 13, 2022 [38]
5. Transformers: Rise of the Beasts Teaser trailer Paramount Pictures 238.0 December 1, 2022 [39]
6. Avengers: Infinity War Teaser trailer Walt Disney Studios 230.0 November 29, 2017 [40]
7. The Lion King Teaser trailer Walt Disney Studios 224.6 November 22, 2018 [41]
8. Thor: Love and Thunder Teaser trailer Walt Disney Studios 209.0 April 18, 2022 [42]
9. It Teaser trailer Warner Bros. Pictures 197.0 March 29, 2017 [43]
10. Avengers: Infinity War Official trailer Walt Disney Studios 179.0 March 16, 2018 [44]
As of December 9, 2022
  1. The number of worldwide views accumulated in the video's first 24 hours.

Historical record holders[edit]

The following table lists the videos that held the record for the most-viewed online trailers in the first 24 hours, from October 2012 to the present.

Table of most-viewed online trailers in the first 24 hours
Production Type Distributor Views[lower-alpha 1]
(millions)
Release date Ref.
Iron Man 3 Official trailer Walt Disney Studios 20.0 October 22, 2012 [45]
Avengers: Age of Ultron Teaser trailer Walt Disney Studios 34.3 October 22, 2014 [45]
Star Wars: The Force Awakens Teaser trailer Walt Disney Studios 55.0 November 28, 2014 [46]
Star Wars: The Force Awakens Teaser trailer Walt Disney Studios 88.0 April 16, 2015 [46]
Star Wars: The Force Awakens Official trailer Walt Disney Studios 112.0 October 19, 2015 [46]
Fifty Shades Darker Official trailer Universal Pictures 124.0 September 13, 2016 [47]
Beauty and the Beast Official trailer Walt Disney Studios 127.6 November 14, 2016 [48]
The Fate of the Furious Official trailer Universal Pictures 139.0 December 11, 2016 [49]
It Teaser trailer Warner Bros. Pictures 197.0 March 29, 2017 [43]
Avengers: Infinity War Teaser trailer Walt Disney Studios 230.0 November 29, 2017 [40]
Avengers: Endgame Teaser trailer Walt Disney Studios 289.0 December 7, 2018 [36]
Spider-Man: No Way Home Teaser trailer Sony Pictures Releasing 355.5 August 23, 2021 [35]
As of August 25, 2021
  1. The number of worldwide views accumulated in the video's first 24 hours.

See also[edit]

References[edit]

  1. Ru, Wang (22 January 2023). "CCTV Spring Festival Gala captures audiences". www.chinadaily.com.cn. Retrieved 26 January 2023.
  2. "Blockbuster "Double World" Becomes Instant Hit on iQIYI, Demonstrating Promising Potential of PVOD Mode". iQIYI. July 27, 2020. Archived from the original on May 25, 2021. Retrieved May 25, 2021. Unknown parameter |url-status= ignored (help)
  3. Chestang, Raphael (January 24, 2017). "EXCLUSIVE: Inside the 'Rings' Prank That Has Scared Up More Than 200 Million Views". Entertainment Tonight. Archived from the original on October 9, 2019. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  4. Wu, Wenzhuo (November 17, 2021). "The Remarkable Strategy Behind Louis Vuitton's Shanghai Spin-off Show". Jing Daily. Archived from the original on November 26, 2021. Retrieved November 29, 2021. Unknown parameter |url-status= ignored (help)
  5. Ap, Tiffany (November 17, 2021). "Louis Vuitton's Shanghai Spin-off Garners 158 Million Views in China". WWD. Archived from the original on November 26, 2021. Retrieved November 29, 2021. Unknown parameter |url-status= ignored (help)
  6. Scanlon, Anna (May 15, 2019). "'Eva.Stories' Uses Instagram to Connect Today's Youth With a Holocaust Story". Jewish Journal. Tribe Media Corp. Archived from the original on May 16, 2019. Retrieved May 24, 2021. Unknown parameter |url-status= ignored (help)
  7. Tan, Yin Lin (June 20, 2020). "Chinese Idol Survival Shows – The Start of a New 'Idol Era'". What's on Weibo. Archived from the original on July 16, 2020. Retrieved May 27, 2021. Unknown parameter |url-status= ignored (help)
  8. "Taiwanese hunky boys compete in hit reality show "Idol Producer"". Taipei Times. March 2, 2018. Archived from the original on March 3, 2018. Retrieved May 27, 2021. Unknown parameter |url-status= ignored (help)
  9. Lee, Wendy (May 10, 2019). "Chinese reality show 'The Rap of China' comes to L.A. to seek its next star". Los Angeles Times. Archived from the original on May 10, 2019. Retrieved May 27, 2021. Unknown parameter |url-status= ignored (help)
  10. Linnane, Ciara (March 29, 2018). "The 'Chinese Netflix' iQiyi is gearing up for $2 billion–plus IPO: 4 things to know". MarketWatch. Archived from the original on April 1, 2018. Retrieved May 25, 2021. Unknown parameter |url-status= ignored (help)
  11. Branigan, Tania (March 6, 2015). "China takes environmental documentary that went viral off the web". TheGuardian.com. Archived from the original on March 8, 2015. Retrieved May 24, 2021. Unknown parameter |url-status= ignored (help)
  12. "Will Smith's Oscars Slap Video Breaks Mr Beast's YouTube Views Record". ScreenRant. 29 March 2022. Retrieved 3 April 2022.
  13. 13.0 13.1 Kaufman, Gil (May 24, 2021). "BTS' 'Butter' Churns Out Two Impressive New YouTube Records". Billboard. Archived from the original on May 24, 2021. Retrieved June 1, 2021. Unknown parameter |url-status= ignored (help)
  14. 14.0 14.1 Iasimone, Ashley (August 23, 2020). "BTS Break Major YouTube Record With 'Dynamite'". Billboard. Archived from the original on August 24, 2020. Retrieved August 24, 2020. Unknown parameter |url-status= ignored (help)
  15. Spangler, Todd (August 22, 2022). "Blackpink 'Pink Venom' Scores Biggest YouTube Music Video Premiere of 2022". Variety. Archived from the original on August 22, 2022. Retrieved August 22, 2022. Unknown parameter |url-status= ignored (help)
  16. 16.0 16.1 Tuccillo, Andrea (June 29, 2020). "Blackpink's "How You Like That" video breaks YouTube record for biggest 24-hour debut". ABC News Radio. Archived from the original on June 29, 2020. Retrieved June 29, 2020. Unknown parameter |url-status= ignored (help)
  17. Hicap, Jonathan (September 1, 2020). "YouTube reveals official first 24-hour views for BLACKPINK's 'Ice Cream' music video". Manila Bulletin. Archived from the original on September 2, 2020. Retrieved September 1, 2020. Unknown parameter |url-status= ignored (help)
  18. 18.0 18.1 Hollingsworth, Julia; Jeong, Sophie (April 17, 2019). "BTS' new music video breaks YouTube record for most views in 24 hours". CNN. Archived from the original on April 17, 2019. Retrieved August 22, 2022. Unknown parameter |url-status= ignored (help)
  19. Suacillo, Angela Patricia (September 14, 2021). "Blackpink's Lisa breaks Taylor Swift's YouTube record with 'Lalisa'". NME. Archived from the original on September 14, 2021. Retrieved August 22, 2022. Unknown parameter |url-status= ignored (help)
  20. Hicap, Jonathan (July 12, 2021). "YouTube: BTS' 'Permission to Dance' MV gets 72.3-M views in first 24 hours". Manila Bulletin. Archived from the original on July 12, 2021. Retrieved August 22, 2022. Unknown parameter |url-status= ignored (help)
  21. Hicap, Jonathan (November 25, 2020). "YouTube reveals first 24-hour views for BTS' 'Life Goes On' music video". Manila Bulletin. Archived from the original on November 25, 2020. Retrieved November 25, 2020. Unknown parameter |url-status= ignored (help)
  22. Tingley, Anna (August 30, 2019). "Taylor Swift's 'Lover' Breaks International Record in China". Variety. Archived from the original on August 31, 2019. Retrieved August 22, 2022. Unknown parameter |url-status= ignored (help)
  23. 23.0 23.1 Corner, Lewis (May 4, 2012). "Rihanna beats Nicki Minaj Vevo record". Digital Spy. Archived from the original on February 23, 2019. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  24. Fowler, Tara (May 6, 2012). "Bieber's 'Boyfriend' sets Vevo record". Digital Spy. Archived from the original on August 28, 2021. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  25. Cheney, Alexandra (April 12, 2013). "Justin Bieber's 'All Around The World' Video Goes Global". The Wall Street Journal. Archived from the original on August 28, 2021. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  26. Kelley, Caitlin (May 21, 2018). "BTS' 'Fake Love' Music Video Has the Biggest 24-Hour YouTube Debut of 2018". Billboard. Archived from the original on May 26, 2018. Retrieved July 30, 2021. Unknown parameter |url-status= ignored (help)
  27. Cirisano, Tatiana (August 29, 2017). "Taylor Swift Tops PSY's 24-Hour YouTube Record With 'Look What You Made Me Do'". Billboard. Archived from the original on October 17, 2017. Retrieved August 30, 2017. Unknown parameter |url-status= ignored (help)
  28. Herman, Tamar (August 27, 2018). "BTS' 'Idol' Has Biggest YouTube 24-Hour Debut of All Time". Billboard. Archived from the original on August 27, 2018. Retrieved August 27, 2018. Unknown parameter |url-status= ignored (help)
  29. Engelman, Nicole (December 4, 2018). "Ariana Grande's 'Thank U, Next' Has the Biggest Music Video Debut in YouTube History". Billboard. Archived from the original on December 5, 2018. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  30. Herman, Tamar (April 8, 2019). "Blackpink's 'Kill This Love' Has Biggest-Ever Music Video Debut On YouTube". Billboard. Archived from the original on April 8, 2019. Retrieved April 8, 2019. Unknown parameter |url-status= ignored (help)
  31. Shaw, Lucas (July 30, 2019). "Bollywood Rapper Sets Viewer Record YouTube Isn't Talking About". Bloomberg.com. Archived from the original on October 20, 2019. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  32. Gurbaxani, Amit (July 17, 2019). "Six Days After Sony Says Indian Rapper's Video Broke One-Day Record for Views, YouTube Has Yet to Confirm". Billboard. Archived from the original on October 23, 2019. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  33. "Maintaining credibility and consistency on YouTube: Revisions to YouTube Music Charts and 24-hour record debut policy". Official YouTube Blog. YouTube. Archived from the original on September 20, 2019. Retrieved September 20, 2019. Unknown parameter |url-status= ignored (help)
  34. Kelley, Caitlin (September 14, 2019). "YouTube Excludes Paid-Ad Views From 24-Hour Rankings And Music Charts". Forbes. Archived from the original on September 15, 2019. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  35. 35.0 35.1 D'Alessandro, Anthony; Tartaglione, Nancy (August 25, 2021). "'Spider-Man: No Way Home' First-Day Global Trailer Views Smash 'Avengers: Endgame's All-Time Record". Deadline Hollywood. Archived from the original on August 25, 2021. Retrieved August 25, 2021. Unknown parameter |url-status= ignored (help)
  36. 36.0 36.1 Spangler, Todd (December 8, 2018). "'Avengers: Endgame' Trailer Smashes 24-Hour Video Views Record". Variety. Archived from the original on December 9, 2018. Retrieved December 8, 2018. Unknown parameter |url-status= ignored (help)
  37. @MarvelStudios (March 17, 2019). "Thank you to the greatest fans in the universe for making Marvel Studios #CaptainMarvel the #1 movie in the world two weeks in a row, and doing 'whatever it takes' to watch the #AvengersEndgame trailer 268 million times in 24 hours" (Tweet). Archived from the original on June 5, 2019. Retrieved April 19, 2022 – via Twitter.
  38. Makuch, Eddie (February 16, 2022). "LOTR: Rings Of Power Trailer Hits 257 Million Views In 24 Hours, Breaking Records". GameSpot. Archived from the original on February 21, 2022. Retrieved April 19, 2022. Unknown parameter |url-status= ignored (help)
  39. Mendelson, Scott (December 9, 2022). "'Transformers: Rise of the Beasts' Trailer Sets Viewership Records for Paramount With 494 Million Global Views". TheWrap. Archived from the original on December 10, 2022. Retrieved December 10, 2022. Unknown parameter |url-status= ignored (help)
  40. 40.0 40.1 Couch, Aaron (November 30, 2017). "Captain America's 'Infinity War' Beard Was Most Popular Part of Trailer". The Hollywood Reporter. Archived from the original on November 30, 2017. Retrieved November 30, 2017. Unknown parameter |url-status= ignored (help)
  41. @DisneyStudios (November 24, 2018). "To our entire pride: Thank you for helping the teaser trailer for #TheLionKing become the most-viewed Disney trailer debut ever as it reached a record-breaking 224.6 million global views in 24 hours!" (Tweet). Archived from the original on May 7, 2019. Retrieved April 19, 2022 – via Twitter.
  42. Parker, Ryan (April 19, 2022). "'Thor: Love and Thunder' Trailer Hammers Out 209M Views in 24 Hours". The Hollywood Reporter. Archived from the original on April 19, 2022. Retrieved April 19, 2022. Unknown parameter |url-status= ignored (help)
  43. 43.0 43.1 Coggan, Devan (March 31, 2017). "It trailer sets all-time viewing record, bulldozing The Fate of the Furious". Entertainment Weekly. Archived from the original on March 31, 2017. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  44. McClintock, Pamela (March 20, 2018). "New 'Avengers: Infinity War' Trailer Nabs Third-Biggest Debut Ever". The Hollywood Reporter. Archived from the original on March 21, 2018. Retrieved March 16, 2021. Unknown parameter |url-status= ignored (help)
  45. 45.0 45.1 Hall, Gina (October 24, 2014). "'Avengers: Age of Ultron' Trailer Shatters 'Iron Man 3' Record With 34.3 Million Views in Just 24 Hours". The Wrap. Archived from the original on October 24, 2014. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  46. 46.0 46.1 46.2 Khoury, Albert (October 26, 2015). "The Force Awakens trailer gets 128 million views but still loses to Furious 7". Digital Trends. Archived from the original on October 27, 2015. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  47. Galuppo, Mia (September 15, 2016). "'Fifty Shades Darker' Dethrones 'The Force Awakens' as Most Viewed Trailer in First 24 Hours". The Hollywood Reporter. Archived from the original on September 16, 2016. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  48. Collins, Clark (November 15, 2016). "'Beauty and the Beast' Trailer Beats 'Fifty Shades,' 'Star Wars' For New Record". Entertainment Weekly. Archived from the original on November 15, 2016. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)
  49. D'Alessandro, Anthony (December 13, 2016). "'The Fate Of The Furious' Shatters Worldwide Record For Most Viewed Trailer". Deadline Hollywood. Archived from the original on December 14, 2016. Retrieved August 28, 2021. Unknown parameter |url-status= ignored (help)


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