Aha (streaming service)
| File:Aha OTT Logo.jpeg | |
Screenshot
File:Aha OTT Screenshot.jpeg Aha website screenshot | |
Type of site | Video on demand |
|---|---|
| Available in | Telugu English |
| Headquarters | Hyderabad, Telangana, |
| Country of origin | India |
| Area served | India |
| Owner | Geetha Arts My Home Group |
| Key people | Allu Aravind |
| Industry | Streaming |
| Services | On-demand video streaming |
| Parent | Arha Media & Broadcasting Private Limited |
| Website | www |
| Launched | March 25, 2020. |
| Current status | Active |
Aha (Stylized as aha ) is an Indian over-the-top streaming service owned by Arha Media & Broadcasting Private Limited a joint venture by Geetha Arts and My Home Group which offers Telugu content.[1][2] The service currently scheduled to launch officially on March 25, 2020 which was soft launched on January 25, 2020.[3][4]
History[edit]
Allu Aravind revealed that he was enamoured into the digital environment and developed a habit of binge - watching. Soon he came up with the idea of starting a streaming platform for hosting Telugu content solely. He then discussed the idea with his family,who encouraged and which lead to talks with Rameswar Rao Jupally who joined as a partner in the venture. Ajay Thakur heads the platform.[5]
Content[edit]
The service is loaded with films from pre OTT era from various production houses. Arjun Suravaram, Kaithi Telugu dubbed version and Choosi Choodangaane are the first set of the feature films acquired by the service as official streaming partner.[5]
Original Shows/Series[edit]
The original scripted content debuted on the service during the soft launch was Kotthaporadu, Shithappens and Geetha Subhramanyam 2020. Masti's created by Krish was debuted on February 8, 2020. For the first year the scripted original content includes 25 original shows.[6][7]
| Title | Creator(s) | Premiere | Length |
|---|---|---|---|
| Geetha Subhramanyam 2020 [8] | Siva Sai | January 25,2020 | 1 Season, 8 Episodes |
| Kotha Poradu [8] | Anvesh Michael | 1 Season, 10 Episodes[9] | |
| Shit Happens [8] | Prasanth Kumar Dimmala | 1 Season, 5 Episodes | |
| Masti's [8][10] | Krish | February 8,2020 | 1 Season, 8 Episodes |
| SIN | Naveen Medaram | March 30, 2020 | 1 Season, 7 Episodes |
| Locked[11] | Pradeep Deva Kumar | March 30, 2020 | 1 Season, 7 Episodes |
| Metro Kathalu[12][13] | Karuna Kumar | August 14,2020 | 1 Season, 4 Episodes |
| All Is Well[14] | Sanjeev | 1 Season, 6 Episodes |
Original Films[edit]
The original films debuted on the service during the COVID-19 pandemic, theatres have been shut due to curfew imposed by government and most films which scheduled theatrical release have been shifted to online release. Aha have acquired many films to be presented as Aha original films.
| Title | Director(s) | Premiere | Length |
|---|---|---|---|
| Run [8] | Lakshmikanth Chenna | May 29,2020 | 86 minutes [15] |
| Bhanumathi & Ramakrishna [8] | Srikanth | July 3,2020 | 92 minutes [16] |
| Krishna and His Leela [17] | Ravikanth Perepu | July 4,2020 | 125 minutes |
| Johaar[18] | Teja Marni | August 14,2020 | 122 minutes[19] |
| Bucchinaidu Kandriga Thurpu Veedhi[20] | Krishna Poluru | August 21,2020 | 122 minutes[21] |
| Orey Bujjiga[22] | Vijay Kumar Konda | October 2,2020 | 164 minutes |
| Colour Photo[23] | Sandeep Raj | October 23,2020 |
Launch[edit]
The service soft launched on January 25, 2020. It is currently scheduled to launch on March 25,2020 coinciding with Telugu New Year (Ugadi).[5]
Marketing[edit]
After opting for a Soft launch on February 8,2020, an event named aha Preview was conducted where all the film makers who worked on aha Originals attended and presented their work.[24]
References[edit]
- ↑ "Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్ల 'ఆహా'". 2020-02-08.
- ↑ "Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details".
- ↑ "Aha Media OTT Platform Launch". www.ragalahari.com.
- ↑ "Aha! A new OTT channel to watch out for". www.deccanchronicle.com.
- ↑ 5.0 5.1 5.2 "Allu Aravind enters digital space".
- ↑ "బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్".
- ↑ "Masti's Trailer is Filled with All Emotions".
- ↑ 8.0 8.1 8.2 8.3 8.4 8.5 "'Aha' Review: A Great Start, But Quality Over Quantity Needed | Latest Andhra Pradesh Political and Movie News, Gossips, Movie Reviews, Analysis, Gallery - Gulte". m.gulte.com.
- ↑ "aha clocks 2.8 million unique visitors, 1+ million app downloads - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2020-04-08.
- ↑ "Aha Upping The Ante Of Telugu Digital Platform With Masti's – Binged". www.binged.com.
- ↑ "Locked Telugu Trailer from Aha Original Web Series - Satyadev". TeluguAce. Retrieved 2020-07-02. Unknown parameter
|url-status=ignored (help) - ↑ Bureau, Binged (2020-08-14). "Metro Kathalu Review | Metro Kathalu Movie AhaVideo Review". Binged. Retrieved 2020-09-12.
- ↑ "Metro Kathalu Review – A breezy portrait of a life in a metropolis". Metro Kathalu Review – A breezy portrait of a life in a metropolis. Retrieved 2020-09-12.
- ↑ "Suma Kanakala interview: All is Well celebrates the work of reel-and-real life heroes". Suma Kanakala interview: All is Well celebrates the work of reel-and-real life heroes. Retrieved 2020-09-12.
- ↑ "Run: Navdeep tries to save this lacklustre psychological thriller". The Hindu.
- ↑ "Bhanumathi Ramakrishna: Charming mature romance". The Hindu.
- ↑ https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/krishna-and-his-leela/movieshow/72486892.cms
- ↑ Balach, Logesh; ChennaiAugust 14, ran; August 14, 2020UPDATED; Ist, 2020 15:39. "Johaar Movie Review: Teja Marni's anthology is a tale of hope and betrayal". India Today. Retrieved 2020-09-12.
- ↑ "జోహార్". Samayam Telugu (in తెలుగు). Retrieved 2020-09-12.
- ↑ Mudunuri, Srilakshmi (2020-08-22). "Buchinaidu Kandriga: Film Review - A Classic Love Story From the 90s". BookMyShow. Retrieved 2020-09-12.
- ↑ "బుచ్చినాయుడు కండ్రిగ". Samayam Telugu (in తెలుగు). Retrieved 2020-09-12.
- ↑ Arikatla, Venkat (2020-09-10). "Orey Bujjiga Strikes Direct To Digital Deal With Aha". greatandhra.com. Retrieved 2020-09-12.
- ↑ Ravi, Murali (2020-09-05). "Allu Aravind acquires Colour Photo for Aha". Tollywood. Retrieved 2020-09-12.
- ↑ "భవిష్యత్ డిజిటల్ రంగానిదే". 2020-02-10.
External links[edit]
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